"The Smartly Done team did an exceptional job redesigning our brand's website. From the initial consultation to the final launch, their professionalism, communication, creativity, and attention to detail truly stood out. We were looking to take our website design up a notch, highlight our offerings better, and improve the experience for our guests. Our website now reflects a fresh new look to our brand and the user experience is seamless. I highly recommend Smartly Done to anyone looking for top-notch web design services. Thank you for exceeding our expectations!"
—Grain & Berry
About
Recognized as one of the fastest growing national franchises, Grain & Berry specializes in hand-crafted açaí bowls, organic juices, gourmet toasts, and coffee from around the world. Founded in 2017 in Tampa, FL, they've seen an exponential increase in popularity throughout the US, earning them the #1 bowl in Tampa, Top New Franchise, Top Food Franchise, and Best Chain Restaurant multiple years running.
Now with over 24 locations, Grain & Berry combines healthy meal options in a friendly atmosphere to create one delectable culinary experience. In order to maintain their steady growth, they sought custom web functionality from Smartly Done for their customers to search, order, and dine at the click of a button or tap of their finger.
Our Work
Content Migration
Despite Grain & Berry's successful formula for marketing their delicious foods and healthy drinks, they sought the functionality of a modern-day website. For our content team, this meant migrating Grain & Berry's existing content into a new content management system (CMS)—Umbraco.
To maintain consistency with their already established branding guidelines, media, and written copy, our content team revitalized their existing assets into a modernized presentation for the web.
Migrating Existing Functionality
Part of Grain & Berry's existing site functionality lies in their active social media presence, submission forms, career applications, and fast ordering capabilities.
We retained each of these existing capabilities to preserve their users' experience. Users can continue viewing current social posts, apply for careers, reserve catering, and generate rewards points as they always have—without reinventing the wheel.
- Apply for careers
- Custom form integration
- Live Instagram feeds
- Immediate ordering
- Reserve catering
- Download their personalized app
- Franchising applications
- Accesibe Widget compatibility
CUSTOM WEB DEVELOPMENT | FUNCTIONALITY
The Smartly Done Developers were tasked with implementing custom map and location capabilities. Grain & Berry's previous website was limited to static graphics to show locations and information. Now thanks to their custom location generator, we've provided them the ability to add new locations by simply inputting an address, contact information, and any written content associated with each franchise anywhere in the world.
Not only is finding a Grain & Berry location easier, users can now enable location tracking directly from their browser to quickly and conveniently find their nearest location.
SEO BOOSTING
Now that Grain & Berry can feature each new location on one dynamic map, every new franchise now has its own custom page where users can view individual social feeds, media, or updates. We've created more opportunity for users to see location-specific information viewable from any search engine.
This increase in SEO potential promotes:
- Visibility
- Passive lead generation
- Content marketing
- Local business rankings
- Return on investment (ROI)
- User engagement
- Credibility
Captivating Menu Design
Our design team featured Grain & Berry's colorful menu palette against a white backdrop to enhance the contrast of each item. Every açaí bowl and parfait stands prominently in the foreground for maximum appeal for both appetite and searchability.
To make lengthy page navigation even easier, the built-in functionality of the Umbraco content management system (CMS) provides immediate navigation to the item of your choice. Looking for smoothies? Avoid everything else with a simple click, tap, or scroll.
Device Optimization
Smartly Done utilizes our designers and programmers to optimize each website responsively across all modern devices, including custom screen sizes and dimensions.
Check out more Smartly Done websites.
