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About Challenger Pallet

Our Work

Challenger Pallet first contacted Smartly Done in 2014 with a need for web design, digital marketing, and content writing services. For over 10 years, we've consistently managed their online presence, delivering smart website design and captivating content.

Since 1969, Challenger Pallet has served as the leading pallet and supply manufacturer in the Intermountain West. Their three branches in Utah, Idaho, and Montana serve the western region with affordable, sustainable means of shipping and packaging.

Content Writing

As part of Challenger Pallet's effort to increase visibility and provide original content for their audience, our team of writers generates multiple monthly articles featured on their website.

Our content team collaborates with Challenger Pallet to create relevant, engaging material that appeals to their market and clientele. This boosts web traffic, SEO rankings, and topicality across the web.

Voice & Tone

Challenger Pallet is a leader in their industry, and their voice reflects earned confidence and pride in their products and services. As a predominantly B2B company, it is important that their tone resonates with high-level professionals and decision-makers. A family owned business for three generations, Challenger Pallet also values community and local connections. Our writers deliver content with this in mind, carefully crafting Challenger Pallet's online persona.

  • Educational & Informational
  • Professional tone
  • "Small town, big feel"
  • Straightforward and Confident



Infographic Print Material

Our graphic design team develops unique, personalized print and digital assets used throughout Challenger Pallet's marketing platforms. This "Lifecycle of a Wood Pallet" infographic received award-winning recognition in the 2022 Pallet Industry Awards, including a Top Performer award for excellence in conveying "its message about the product, services and industries served."

Device Optimization

Smartly Done utilizes our designers and programmers to optimize each website responsively across all modern devices, including custom screen sizes and dimensions.


We featured b-roll video clips from multiple Challenger Pallet facilities as seen on their homepage. These create dynamic, explicit imagery any user can identify. 

Illustration of 100 North Tampa building in Tampa, Florida

Tampa, Florida

1600 E 8th Ave
Suite A200
Tampa, FL 33605


Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho

Idaho Falls, Idaho

545 W 19th St
Idaho Falls, ID 83402