The Lofts on Broadway

Idaho Falls has received its newest addition to luxurious and comfortable living spaces. The Lofts on Broadway, just west of the Broadway Albertsons and 2 miles from downtown Idaho Falls, offers ample interior spaces, high ceilings, a community clubhouse, game rooms, a resort style custom 20 person spa, a community fire pit, playground, and pet friendly accommodations. Each apartment comes equipped with modern stainless steel appliances and private balconies/patios, all within walking distance of the iconic Idaho Falls Greenbelt, Farmer’s Market, and nightlife.

Brandon Lee, owner of The Lofts and friend of us here at Smartly Done, needed a sleek, professional, dynamic experience for users visiting from the web. His main priority, however, was launching his website as fast as possible to begin accepting prospective tenants into the newly developed apartments. Our Content Lead, Casey Soelberg, and Lead Designer, Kyle Richards, headed the project with Brandon to execute custom media work, mirrored color palettes that matched the scheme of The Loft’s exterior, and even custom logo designs for a fresh and modern appeal.

Casey visited The Lofts on multiple occasions to conduct on-site video and photo work, including 360 degree virtual tours with our newest Planix Pro camera from iGuide. With this new addition to our media services, we can provide clients laser-accurate room measurements and drafted floor plans, including layouts and specifications of appliances, individual rooms, and even taggable notes at any point during the virtual tour. Any potential resident looking to experience The Lofts on Broadway can now tour their choice of room with the convenience of their mobile device, computer, or tablet.

Despite the need for a quick turnaround, our team produced a stunning collection of digital marketing and media services that help The Lofts on Broadway shine among its competitors. Take your own tour throughout the site to see why the nation chooses Smartly Done.