In the past, one of Facebook’s commerce policies prohibited the buying and selling gift cards on business pages. However, on April 2, Facebook announced a new gift card feature in its plans to help small and local businesses recovering from the effects of COVID-19. Business owners also have the option to create a personal fundraiser so the community can support local businesses.
Facebook realizes the hardships that many businesses are experiencing as they close their doors and follow stay-home orders. The new gift card feature will allow users to purchase digital gift cards so they can support their favorite businesses. Places like restaurants, salons, gyms, and other businesses with offerings to sell can partner with Ecwid, Square, Kabbage, or Yiftee to set up gift cards and share them on Facebook.
If you have an account with the previously mentioned e-commerce solutions, you are one step closer to promoting your gift cards on Facebook. If not, you can still sign up for an account with one of these platforms and get your gift cards out there!
Once you’ve completed all the steps for Ecwid, Facebook will review and display your gift cards as free ads to your followers.
Let your customers know that you have eGift cards available!
Get started today and watch as revenue streams into your bank account.
When a customer comes in with a printed or digital gift card, you’ll know they got it through Yiftee.
Customers who purchase a gift card will receive an email with a unique gift card code and instructions. Gift cards will be redeemable for anything your business sells, except for more gift cards.
Facebook encourages small businesses to post links to where their gift cards are available to purchase, but they are not responsible for any aspect of the purchase, fulfillment, or redemption. If a customer has a problem with their gift card, they will need to contact the merchant that is providing the offer.
Share the link to your gift card in a post, create a story, or make a live video to promote the presence of your business’s gift card to encourage your follower’s support.