# http://smartlydone.com llms-full.txt ## Web Design & Marketing [Skip to main content](https://smartlydone.com/#site-content) [Skip to footer](https://smartlydone.com/#site-footer) ![](https://smartlydone.com/media/3bpb4y31/smartlydone.png) # Web Design & Digital Marketing Agency ![](https://smartlydone.com/media/vrklwimy/sd_homepagefeature_1000x1000.jpg?width=160&height=160&v=1dbdeb25f1fdbf0) Tampa Web Design, Development & Digital Marketing Meet Smartly Done, your go-to partner for web design and digital marketing. Located in the vibrant city of Tampa, we’ve worked with businesses all over the United States and Canada, delivering websites that perform and marketing strategies that drive growth. From basic, straightforward sites to e-commerce stores and more involved web applications, we’ve built it all. But [our team of experts](https://smartlydone.com/company/) doesn’t stop at web design—we also offer a host of [digital marketing services](https://smartlydone.com/solutions/digital-marketing/) like SEO, content marketing, email marketing, PPC, and social media management to help businesses of all sizes reach new heights. Our clientele ranges from startups and nonprofits to medical facilities, government entities, and well-known brands. We have what it takes to bring your vision to life, no matter what field you’re in. [Hear what our valued clients have to say](https://g.co/kgs/BPcSBpw)! With over 25 years in the industry, we’ve built long-term relationships by focusing on what matters: real results and client satisfaction. When you succeed, so do we. [Explore our portfolio](https://smartlydone.com/portfolio/) to get inspired and start dreaming about what we can accomplish for you. Ready to get started? Let’s talk! [Reach out](https://smartlydone.com/get-in-touch/) for a free consultation. [![](https://smartlydone.com/media/snfbym0s/windsor-cay-resort-logo-white.png?width=160&height=80&v=1dbe7810b343590)](https://windsorcayresorthoa.com/ "Link will open in a new window/tab") [![](https://smartlydone.com/media/evuhvn41/seasideinnovationsllc_logo.png?width=160&height=80&v=1dbe7810c731e30)](https://seasideinnovations.com/ "Link will open in a new window/tab") [![](https://smartlydone.com/media/lmxcnir0/grainberry_logo.png?width=160&height=80&v=1da820116da3bb0)](https://grainandberry.com/ "Link will open in a new window/tab") [![Careera USA logo](https://smartlydone.com/media/hrvbfuqr/careerausa.png?width=160&height=80&v=1da1f1f538abf20)](https://careerausa.com/ "Link will open in a new window/tab") [![Fillichio & Hastings logo](https://smartlydone.com/media/kgnffoic/fh-logo-white.png?width=160&height=80&v=1da1f1f5be78e00)](https://www.fhtrial.com/ "Link will open in a new window/tab") [![Knotty Barn logo](https://smartlydone.com/media/dmtf2xd5/knotty-barn-logo.png?width=160&height=80&v=1da1f1f354ae940)](https://knottybarn.com/ "Link will open in a new window/tab") [![Keele & Park logo](https://smartlydone.com/media/2rjfmz4m/keele-park_logo.png?width=160&height=80&v=1da1f1f3b11f210)](https://lawkp.com/ "Link will open in a new window/tab") [![Riva Scientific logo](https://smartlydone.com/media/mdwhlxpv/rivascientific-logo.png?width=160&height=80&v=1da1f4c70a3a7c0)](https://www.rivascientific.com/ "Link will open in a new window/tab") [![Margene's Bridal logo](https://smartlydone.com/media/nyfh3qhi/margenes-logo.png?width=160&height=80&v=1da1f1f462a3770)](https://www.margenes-bridal.com/ "Link will open in a new window/tab") ## Expertise With expert web design, high-quality digital marketing, effective branding, engaging media, and on-target content creation, Smartly Done is dedicated to supporting your business. Whether you're looking to establish your online presence, grow your audience, or craft a memorable brand identity, our experienced team can create impressive solutions. Located in Tampa and positioned to serve clients nationwide, we specialize in helping businesses stand out and succeed. ### [Web Design](https://smartlydone.com/\# "Web Design") ![](https://smartlydone.com/media/kdshnrpa/web-design-icon.svg) #### UI/UX Design With expertise in website design, we take into account user interface (UI) and user experience (UX) to bring forward sites that are well-crafted and easy to navigate. ![](https://smartlydone.com/media/g53j5mzy/ecommerce.svg) #### Ecommerce Boost your ecommerce possibilities by integrating sales solutions into your website. Our team can give guidance on platform options to support your business. ![](https://smartlydone.com/media/jqvags3y/umbraco-icon.svg) #### Umbraco We use the robust content management system Umbraco for building effective websites. We also provide training so you can use this user-friendly interface to edit your site. ![](https://smartlydone.com/media/m5vn1ojk/web-development.svg) #### Web Development With expertise in HTML, CSS, JavaScript, and more, we can help your site stand out. Put our web development know-how to work. ![](https://smartlydone.com/media/pqzdg453/custom-programming.svg) #### Custom Programming Our team leverages advanced coding skills and creative solutions to build a customized website that’s both aesthetic and functional. ![](https://smartlydone.com/media/sbsn4lp3/hosting.svg) #### Hosting Smartly Done has reliable hosting infrastructure in place to safely store and help make your content available online. ![](https://smartlydone.com/media/pjglv3y3/ada-compliance.svg) #### ADA Compliance Standards outlined in the Americans with Disabilities Act (ADA) are valuable in helping audiences access your online content. Let us help you handle accessibility. ### [Digital Marketing](https://smartlydone.com/\# "Digital Marketing") ![](https://smartlydone.com/media/kbrf4ea1/digital-marketing.svg) #### Web Marketing Activate effective web marketing practices to generate interest and outcomes. Our experienced team is positioned to help you succeed. ![](https://smartlydone.com/media/jueh3vo0/strategy-development.svg) #### Strategy Development Smartly Done can work with you to determine and implement effective strategies for connecting with your audience. ![](https://smartlydone.com/media/hayawzhg/seo.svg) #### SEO Ranking well among Google search results is connected directly to solid search engine optimization (SEO) practices. We provide expertise to increase both search ranking and online traffic. ![](https://smartlydone.com/media/2cla43tu/seo-audits.svg) #### Technical SEO Audits Services include the use of analytics to identify ways your site can be improved to rank higher for online searches. ![](https://smartlydone.com/media/bwwbco1q/organic-seo.svg) #### Organic SEO Boost your search rankings with smart keyword use, quality backlinks, and a mobile-friendly design. With thoughtfully chosen tactics, we know how to help your website get found organically. ![](https://smartlydone.com/media/kltb5oo0/local-seo.svg) #### Local SEO Improve your local visibility and rank higher in Google's local map results. Our SEO team is skilled at optimizing Google Business Profiles and websites. Reach new customers though strong Local SEO. ![](https://smartlydone.com/media/psch5dsa/google-ads.svg) #### Google Ads Management Maximize your online reach with our Google Ads management services. We create, optimize, and manage ad campaigns that turn clicks into customers. ![](https://smartlydone.com/media/2u3prvyf/social-media-marketing.svg) #### Social Media Marketing Capitalize on the benefits of social media marketing to draw in your audience. We have expertise in using social media platforms for effective marketing. ![](https://smartlydone.com/media/hepf545a/seo-on-page.png?width=160&height=120&v=1db8207f7871a50) #### SEO On-Page Optimization Sites ranking well in search results involves various elements, including onsite wording and URL construction. Our team can help sort out what will work well for your site. ### [Branding](https://smartlydone.com/\# "Branding") ![](https://smartlydone.com/media/lqxd2yfy/logo-design.svg) #### Logo Design Whether you want a brand-new logo, are looking for a refresh, or are interested in a total rebrand, work with Smartly Done for logo design solutions. ![](https://smartlydone.com/media/ttql30ia/brand-kits.svg) #### Brand Kits Stand out with custom logos, fonts, colors, and design guidelines—all crafted to ensure your brand looks and feels consistent everywhere. ![](https://smartlydone.com/media/fqofqnii/branding.svg) #### Brand Identity Design Building a brand involves multiple elements, from overall tone, to logo design, font selection, and color palette. We can help shape your brand identity. ### [Media](https://smartlydone.com/\# "Media") ![](https://smartlydone.com/media/c2znw1up/media-production.svg) #### Media Production Through a range of media production services, Smartly Done can work with you to create content for marketing success. Discover what can be created for you. ![](https://smartlydone.com/media/cz2jcrci/video.svg) #### Video From recording video at on-site locations, interviews to help tell your story, and footage to build a visual library, we can provide high-quality services in 4K resolution. ![](https://smartlydone.com/media/pr0lg101/photography.svg) #### Photography Professional photography can increase the effectiveness of business outreach. Whether with product images or pictures of your team members, business location, or services, Smartly Done can help you benefit from high-definition photography. ### [Content](https://smartlydone.com/\# "Content") ![](https://smartlydone.com/media/ckjhmxs4/content-marketing.svg) #### Content Marketing Engage your ideal audience with blog posts and web copy that capture your brand’s voice, connect with readers, and drive real results. ![](https://smartlydone.com/media/rmmht2kb/content-writing.svg) #### Content Writing Written content that is accurate, on-topic, and created to serve well online can have immediate and long-lasting benefits. Learn how our content writing expertise gets results. ![](https://smartlydone.com/media/wifio5wc/copy-writing.svg) #### Copywriting Professional copywriting makes a difference. We have expertise in writing content fit for home and service pages, blog posts, and other outreach. ## Ready to grow your business? Contact us today for a free consultation. [Contact](https://smartlydone.com/get-in-touch/) [Give us a call](tel:8134766581) ## Ready to grow your business? Contact us today for a free consultation. [Contact](https://smartlydone.com/get-in-touch/) [Give us a call](tel:8134766581) [![](https://smartlydone.com/media/1igcygf1/home-grain-berry.jpg?rxy=0.44759310566881005,0.1880390252923301&width=160&height=120&v=1dad26b874683d0)](https://smartlydone.com/media/1igcygf1/home-grain-berry.jpg) # Project Spotlight ![](https://smartlydone.com/media/ofdpe3nc/primary-black.png) Smartly Done is proud to have created Grain & Berry's new website. Founded locally in Tampa, FL, Grain & Berry now has over 24 locations throughout the United States. This project featured an elevated design, custom functionality, and more. Learn more about the new website in our portfolio. [Read More](https://smartlydone.com/portfolio/grain-berry/) ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Portfolio Showcase [Skip to main content](https://smartlydone.com/portfolio#site-content) [Skip to footer](https://smartlydone.com/portfolio#site-footer) # Portfolio [![](https://smartlydone.com/media/ujmbtcg3/windsor-cay-property.jpg?width=160&height=80&v=1dbe9d131adc4f0)\\ \\ ![](https://smartlydone.com/media/oh4lxfly/windsor-cay-resort-logo-white.webp)](https://windsorcayresorthoa.com/) [![](https://smartlydone.com/media/gtybczqs/seaside-innovations-06-30-2025_12_44_pm.jpg?width=160&height=80&v=1dbe9d120b8a4d0)\\ \\ ![](https://smartlydone.com/media/yvgfbblr/seasideinnovationsllc_logo.webp)](https://seasideinnovations.com/ "Link will open in a new window/tab") [![](https://smartlydone.com/media/mqrfgf5o/grain-and-berry-logo.png)](https://smartlydone.com/portfolio/grain-berry/ "Link will open in a new window/tab") [![](https://smartlydone.com/media/5t0j2yet/cp-logo-white.png)](https://smartlydone.com/portfolio/challenger-pallet/ "Link will open in a new window/tab") [![](https://smartlydone.com/media/hrvbfuqr/careerausa.png)](https://careerausa.com/ "Link will open in a new window/tab") [![](https://smartlydone.com/media/kgnffoic/fh-logo-white.png)](https://www.fhtrial.com/ "Link will open in a new window/tab") [![](https://smartlydone.com/media/dmtf2xd5/knotty-barn-logo.png)](https://knottybarn.com/ "Link will open in a new window/tab") [![](https://smartlydone.com/media/2rjfmz4m/keele-park_logo.png)](https://lawkp.com/ "Link will open in a new window/tab") [![](https://smartlydone.com/media/mdwhlxpv/rivascientific-logo.png)](https://www.rivascientific.com/ "Link will open in a new window/tab") [![](https://smartlydone.com/media/or4hxape/white-1.png)](https://www.idahofallsarts.org/ "Link will open in a new window/tab") [![](https://smartlydone.com/media/nyfh3qhi/margenes-logo.png)](https://www.margenes-bridal.com/ "Link will open in a new window/tab") ## Recent Projects PausePlay [![](https://smartlydone.com/media/e5zmfzhk/first-street-plumbing.png?width=190&height=93)\\ \\ First Street Plumbing\\ \\ For award winning plumbing and supply services, look no further than First Street Plumbing in Idaho Falls, Idaho. As the Snake River’s “oldest plumbing servicer since 1942,” their reliability throughout the region is proven by their decades of experience from their team of licensed journeymen.](https://smartlydone.com/blog/first-street-plumbing/) 04 Apr 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/zvwdobsx/aaa-tanks.png?width=190&height=93)\\ \\ AAA Tanks\\ \\ The work may be messy, but someone’s gotta do it. AAA Tanks based in Idaho Falls, Idaho, provides full septic service and manufacturing throughout the region. As a family owned operation, their goal is to service the neighboring Wyoming and Montana markets with professional septic maintenance.](https://smartlydone.com/blog/aaa-tanks/) 01 Apr 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/qy4hz4q5/xwest.png?width=190&height=93)\\ \\ X West\\ \\ They’re new to the Intermountain West, but their experience in the excavation industry spans over 20 successful years. X West specializes in everything from excavation, demolition, utility preparation, and operated equipment rentals now based in Idaho Falls, Idaho.](https://smartlydone.com/blog/x-west/) 28 Mar 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/nhnjoz51/margenes.png?width=190&height=93)\\ \\ Margene's Bridal\\ \\ Recognized as one of Idaho’s most sought after bridal companies, Margene’s Bridal supplies Idaho and neighboring states with an extensive collection of elegant bridal gowns. Their renowned customer service and wide variety of formal wear provides brides, pageant contestants, prom girls, and bridesmaids with dresses for any formal occasion.](https://smartlydone.com/blog/margenes-bridal/) 15 Jun 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/sz3phuwy/if-symphony.png?width=190&height=93)\\ \\ Idaho Falls Symphony\\ \\ For masterful musicians and regional talent brought to the stage, look no further than the Idaho Falls Symphony. For over 73 years, the symphony has entertained the city of Idaho Falls and its surrounding communities with orchestral entertainment comparable to anywhere in the nation.](https://smartlydone.com/blog/idaho-falls-symphony/) 30 May 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/y5pnhovt/idaho-farm-bureau.png?width=190&height=93)\\ \\ Idaho Farm Bureau Federation\\ \\ The Idaho Farm Bureau Federation (IFBF) is as recognizable as it is established in the agricultural community throughout the United States. As a 501(C)(5) non-profit corporation, the Bureau vows to “...empower Idaho agriculture” at the core of its mission.](https://smartlydone.com/blog/idaho-farm-bureau-federation/) 20 May 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/qczohrvz/the-lofts-on-broadway.png?width=190&height=93)\\ \\ The Lofts on Broadway\\ \\ Idaho Falls has received its newest addition to luxurious and comfortable living spaces. The Lofts on Broadway, just west of the Broadway Albertsons and 2 miles from downtown Idaho Falls, offers ample interior spaces, high ceilings, a community clubhouse, game rooms, a resort style custom 20 person spa, a community fire pit, playground, and pet friendly accommodations.](https://smartlydone.com/blog/the-lofts-on-broadway/) 13 May 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/ci3ddkdn/challenger-pallet.png?width=189&height=93)\\ \\ Challenger Pallet & Supply\\ \\ They’re the largest wooden pallet producer in the Intermountain West; they’re Challenger Pallet & Supply, originally based in Idaho Falls, Idaho.](https://smartlydone.com/blog/challenger-pallet-supply/) 03 May 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/4dlbz5us/screenshot-36.jpg?width=190&height=93)\\ \\ Lucky Dawg Cleaning\\ \\ A new cleaning service is making a name for itself in Idaho Falls, Idaho. Lucky Dawg Cleaning, owned and founded by Nathan Boll, has quickly gained a 5-star reputation for their comprehensive cleaning services for residential, commercial, and government clientele.](https://smartlydone.com/blog/lucky-dawg-cleaning/) 12 Apr 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/cuqhvm53/pharmgrade.png?width=190&height=92)\\ \\ Pharmgrade\\ \\ Their products are organic, their methods are based in proven science; Pharmgrade, Inc. based in Idaho Falls, Idaho, has specialized in natural inoculants to promote larger yields of crops within the agricultural industry. Thanks to their decades of experience and research, farmers and independent crop growers have benefited from healthier soils to produce higher annual yields.](https://smartlydone.com/blog/pharmgrade/) 07 Apr 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/e5zmfzhk/first-street-plumbing.png?width=190&height=93)\\ \\ First Street Plumbing\\ \\ For award winning plumbing and supply services, look no further than First Street Plumbing in Idaho Falls, Idaho. As the Snake River’s “oldest plumbing servicer since 1942,” their reliability throughout the region is proven by their decades of experience from their team of licensed journeymen.](https://smartlydone.com/blog/first-street-plumbing/) 04 Apr 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/zvwdobsx/aaa-tanks.png?width=190&height=93)\\ \\ AAA Tanks\\ \\ The work may be messy, but someone’s gotta do it. AAA Tanks based in Idaho Falls, Idaho, provides full septic service and manufacturing throughout the region. As a family owned operation, their goal is to service the neighboring Wyoming and Montana markets with professional septic maintenance.](https://smartlydone.com/blog/aaa-tanks/) 01 Apr 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/qy4hz4q5/xwest.png?width=190&height=93)\\ \\ X West\\ \\ They’re new to the Intermountain West, but their experience in the excavation industry spans over 20 successful years. X West specializes in everything from excavation, demolition, utility preparation, and operated equipment rentals now based in Idaho Falls, Idaho.](https://smartlydone.com/blog/x-west/) 28 Mar 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/nhnjoz51/margenes.png?width=190&height=93)\\ \\ Margene's Bridal\\ \\ Recognized as one of Idaho’s most sought after bridal companies, Margene’s Bridal supplies Idaho and neighboring states with an extensive collection of elegant bridal gowns. Their renowned customer service and wide variety of formal wear provides brides, pageant contestants, prom girls, and bridesmaids with dresses for any formal occasion.](https://smartlydone.com/blog/margenes-bridal/) 15 Jun 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/sz3phuwy/if-symphony.png?width=190&height=93)\\ \\ Idaho Falls Symphony\\ \\ For masterful musicians and regional talent brought to the stage, look no further than the Idaho Falls Symphony. For over 73 years, the symphony has entertained the city of Idaho Falls and its surrounding communities with orchestral entertainment comparable to anywhere in the nation.](https://smartlydone.com/blog/idaho-falls-symphony/) 30 May 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/y5pnhovt/idaho-farm-bureau.png?width=190&height=93)\\ \\ Idaho Farm Bureau Federation\\ \\ The Idaho Farm Bureau Federation (IFBF) is as recognizable as it is established in the agricultural community throughout the United States. As a 501(C)(5) non-profit corporation, the Bureau vows to “...empower Idaho agriculture” at the core of its mission.](https://smartlydone.com/blog/idaho-farm-bureau-federation/) 20 May 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/qczohrvz/the-lofts-on-broadway.png?width=190&height=93)\\ \\ The Lofts on Broadway\\ \\ Idaho Falls has received its newest addition to luxurious and comfortable living spaces. The Lofts on Broadway, just west of the Broadway Albertsons and 2 miles from downtown Idaho Falls, offers ample interior spaces, high ceilings, a community clubhouse, game rooms, a resort style custom 20 person spa, a community fire pit, playground, and pet friendly accommodations.](https://smartlydone.com/blog/the-lofts-on-broadway/) 13 May 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/ci3ddkdn/challenger-pallet.png?width=189&height=93)\\ \\ Challenger Pallet & Supply\\ \\ They’re the largest wooden pallet producer in the Intermountain West; they’re Challenger Pallet & Supply, originally based in Idaho Falls, Idaho.](https://smartlydone.com/blog/challenger-pallet-supply/) 03 May 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/4dlbz5us/screenshot-36.jpg?width=190&height=93)\\ \\ Lucky Dawg Cleaning\\ \\ A new cleaning service is making a name for itself in Idaho Falls, Idaho. Lucky Dawg Cleaning, owned and founded by Nathan Boll, has quickly gained a 5-star reputation for their comprehensive cleaning services for residential, commercial, and government clientele.](https://smartlydone.com/blog/lucky-dawg-cleaning/) 12 Apr 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/cuqhvm53/pharmgrade.png?width=190&height=92)\\ \\ Pharmgrade\\ \\ Their products are organic, their methods are based in proven science; Pharmgrade, Inc. based in Idaho Falls, Idaho, has specialized in natural inoculants to promote larger yields of crops within the agricultural industry. Thanks to their decades of experience and research, farmers and independent crop growers have benefited from healthier soils to produce higher annual yields.](https://smartlydone.com/blog/pharmgrade/) 07 Apr 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/e5zmfzhk/first-street-plumbing.png?width=190&height=93)\\ \\ First Street Plumbing\\ \\ For award winning plumbing and supply services, look no further than First Street Plumbing in Idaho Falls, Idaho. As the Snake River’s “oldest plumbing servicer since 1942,” their reliability throughout the region is proven by their decades of experience from their team of licensed journeymen.](https://smartlydone.com/blog/first-street-plumbing/) 04 Apr 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/zvwdobsx/aaa-tanks.png?width=190&height=93)\\ \\ AAA Tanks\\ \\ The work may be messy, but someone’s gotta do it. AAA Tanks based in Idaho Falls, Idaho, provides full septic service and manufacturing throughout the region. As a family owned operation, their goal is to service the neighboring Wyoming and Montana markets with professional septic maintenance.](https://smartlydone.com/blog/aaa-tanks/) 01 Apr 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/qy4hz4q5/xwest.png?width=190&height=93)\\ \\ X West\\ \\ They’re new to the Intermountain West, but their experience in the excavation industry spans over 20 successful years. X West specializes in everything from excavation, demolition, utility preparation, and operated equipment rentals now based in Idaho Falls, Idaho.](https://smartlydone.com/blog/x-west/) 28 Mar 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") - Go to slide 1 - Go to slide 2 - Go to slide 3 - Go to slide 4 - Go to slide 5 - Go to slide 6 - Go to slide 7 - Go to slide 8 - Go to slide 9 - Go to slide 10 ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) BESbswy ## Web Design & Marketing [Skip to main content](https://smartlydone.com/solutions#site-content) [Skip to footer](https://smartlydone.com/solutions#site-footer) # Solutions At Smartly Done, we do web design and digital marketing Smarter. Our in-house team of graphic designers, programmers, content creators, and sales specialists all come together to provide professional, top-quality web services with a personalized touch. No need to wait on the phone with automated messages or call prompts; get to know one of our specialists and work directly with them to elevate your project to its highest potential. ![](https://smartlydone.com/media/1cbbrrqi/smartlydone_webdevelopment_icon.png) Web Development From start to finish, we excel in crafting custom websites for any clientele. Sit down with our team to develop branding elements, font choices, logo designs, written copy, or color combinations to make your content, brand, and website personalized to you or your business. - web design - custom programming - hosting - support - site training [![](https://smartlydone.com/media/ooqcw4fo/smartlydone_digitalmarketing_icon.png)\\ \\ Digital Marketing\\ \\ Our digital marketing team drives real audiences to your brand, business, or service. Elevate your digital presence with our personalized SEO proposal for enhanced social media engagement or search engine exposure.\\ \\ - search engine optimization\\ - social media marketing\\ - pay-per-click (search) ads\\ - display ads\\ - video ads\\ - content marketing\\ - e-mail marketing\\ \\ Learn More](https://smartlydone.com/solutions/digital-marketing/) ![](https://smartlydone.com/media/xeqntvtm/smartlydone_contentcreation_icon.png) Content Creation Select between one of our many tiers of compelling content creation services. Between web copy, social media posting, or blog writing, we'll work with each client to develop engaging content that matches the voice and tone you require. - copywriting - content development - editing - script writing ![](https://smartlydone.com/media/jdmf5nis/smartlydone_graphicdesign_icon.png) Graphic Design Whether a new or existing brand, we generate custom digital and print graphics from our graphic design experts. Expand your brand awareness with modern logos and captivating advertising materials. Have a consultation with our experts to bring your vision to life. - branding - custom graphics - illustrations & iconography - print design ![](https://smartlydone.com/media/b4lh2ckq/smartlydone_multimedia_icon.png) Multimedia Stand out from your competitors with help from our multimedia production specialists. We'll work collaboratively with your team to shoot high quality photos and videos, interactive 360 virtual tours, audio and visual podcasts, personalized script writing, product photography, and website introductions. If you have the idea, we'll help you make it. - video production & editing - photography - podcasts - virtual tours Interested in More Information? Get a Quote [Contact Us](https://smartlydone.com/get-in-touch/) ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Smartly Done Team [Skip to main content](https://smartlydone.com/company#site-content) [Skip to footer](https://smartlydone.com/company#site-footer) # Company # Meet the Smartly Done Team Our people are the secret to our success. Our team of professional developers, designers, writers, multimedia experts, project managers, and digital marketers work closely together to ensure every aspect of your project is expertly handled. We believe in the power of teams and collaboration, which is why we work physically together in our office. Our clients appreciate the ability to come to our office space, meet with us in our conference room, and interface directly with their project team. We strive to be a trusted partner our clients can rely on, which is why we keep our customer support in-house.  The same team that built your website will help you with ongoing support and updates. All Tampa Idaho Falls [![](https://smartlydone.com/media/1x0mzsom/sarah-headshot-light-blue.jpg?width=160&height=160&v=1dbec439dee5d90)\\ \\ Executive Assistant\\ \\ Sarah Byington](https://smartlydone.com/company/sarah-byington/) [![](https://smartlydone.com/media/1thnzxvf/alyssa-headshot-light-blue.jpg?width=160&height=160&v=1dbec491dfed7d0)\\ \\ Digital Marketing & Sales\\ \\ Alyssa Higginson](https://smartlydone.com/company/alyssa-higginson/) [![](https://smartlydone.com/media/h5bbkoil/carly-headshot-light-blue.jpg?width=160&height=160&v=1dbec497a1e3790)\\ \\ Assistant Manager & Digital Marketing\\ \\ Carly Wilson](https://smartlydone.com/company/carly-wilson/) [![](https://smartlydone.com/media/iaqbqvta/john-headshot-light-blue.jpg?width=160&height=160&v=1dbec47c4b21580)\\ \\ Manager & Developer\\ \\ John K Higginson](https://smartlydone.com/company/john-k-higginson/) [![](https://smartlydone.com/media/5xnpvl3n/adam-headshot-light-blue.jpg?width=160&height=160&v=1dbec4397a1f820)\\ \\ Developer\\ \\ Adam Humpherys](https://smartlydone.com/company/adam-humpherys/) [![](https://smartlydone.com/media/4xyasy0e/kyle-headshot-light-blue.jpg?width=160&height=160&v=1dbec4470460590)\\ \\ Designer & Front-End Developer\\ \\ Kyle Clay Richards](https://smartlydone.com/company/kyle-clay-richards/) [![](https://smartlydone.com/media/cpkl3zvi/ryan-headshot-light-blue.jpg?width=160&height=160&v=1dbec456af17830)\\ \\ Content Specialist\\ \\ Ryan Hales](https://smartlydone.com/company/ryan-hales/) [![](https://smartlydone.com/media/n5em5oku/casey-headshot-light-blue.jpg?width=160&height=160&v=1dbec4759239960)\\ \\ Content & Multimedia\\ \\ Casey Wayne](https://smartlydone.com/company/casey-wayne/) [![](https://smartlydone.com/media/vhhif4y3/tucker-headshot-light-blue.jpg?width=160&height=160&v=1dbec44c1b61af0)\\ \\ Digital Marketing Project Manager\\ \\ Tucker Robertson](https://smartlydone.com/company/tucker-robertson/) [![](https://smartlydone.com/media/vdkjrgfc/jarom-headshot-light-blue.jpg?width=160&height=160&v=1dbec46a6e430c0)\\ \\ Founder & Sales\\ \\ Jarom Manwaring](https://smartlydone.com/company/jarom-manwaring/) ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Smartly Done Careers [Skip to main content](https://smartlydone.com/careers#site-content) [Skip to footer](https://smartlydone.com/careers#site-footer) # Careers # Smartly Done Job Opportunities We are a seasoned and well-respected web design, development, and digital marketing company. Our small, tight-knit team works out of two offices in Tampa, Florida, and Idaho Falls, Idaho. We've helped nearly a thousand customers spanning 152 different cities across 27 states and Canada. We specialize in helping small and medium-sized organizations, including budding entrepreneurs, established medical clinics, professional service businesses, hospitals, non-profits, schools, and local government agencies. ![](https://smartlydone.com/media/53ifhhff/centro-ybor.png?width=160&height=120&v=1da1ef69e081990) ## Always Open At this time we are not actively seeking applicants, but we are always open to connecting with the right people. If you think you could be a good fit for our team please fill out our form and we will keep you top of mind when the right opportunity presents itself. Smartly Done Generic Job Application Form Name This question is required Phone This question is required Email Please enter a valid email Comments Resume Choose a file This question is required Work Samples Choose a file This question is required Submit ✕ [Powered By Paperform](https://paperform.co/?utm_source=footer&utm_medium=referral&utm_content=bazyuiqs&utm_term=Manwaring%20Web%20Solutions,%20Inc.&business=Manwaring%20Web%20Solutions,%20Inc.) ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Smartly Done Locations [Skip to main content](https://smartlydone.com/search#site-content) [Skip to footer](https://smartlydone.com/search#site-footer) # Search Results _Expand Search_ ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Smartly Done Locations [Skip to main content](https://smartlydone.com/sitemap#site-content) [Skip to footer](https://smartlydone.com/sitemap#site-footer) ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Emergency Contact Form [Skip to main content](https://smartlydone.com/emergency-contact#site-content) [Skip to footer](https://smartlydone.com/emergency-contact#site-footer) # For urgent issues only Please fill out the form providing the details of your emergency and our support team will be notified immediately. We will do everything in our power to resolve the issue as quickly as possible. Only fill out the form if you have an emergency that hinders your ability to run your business. If this is not an emergency, but you choose to fill out this form and have us complete work outside of normal business hours you may be charged up to $250 per hour, billable in quarter-hour increments. We will ask you to approve any fees in writing (email) before proceeding with billable, after-hours work. Non-emergency, billable work is subject to availability. An emergency is defined as one of the following: (1) Your site has gone down, (2) customers are not able to process transactions on your site, or (3) another issue on the site is hindering your ability to run your business. For non-emergency requests please use our [standard contact form](https://smartlydone.com/contact/ "Contact"). We will review the request during regular business hours. Smartly Done Emergency Contact Full name This question is required Phone number This question is required Email address Please enter a valid email Domain name This question is required Your message This question is required Photo / Screenshot If possible please include a photo or screenshot that helps illustrate your issue Choose a file If possible please include a photo or screenshot that helps illustrate your issue Submit ✕ [Powered By Paperform](https://paperform.co/?utm_source=footer&utm_medium=referral&utm_content=2ljdgt08&utm_term=Manwaring%20Web%20Solutions,%20Inc.&business=Manwaring%20Web%20Solutions,%20Inc.) reCAPTCHA Recaptcha requires verification. [Privacy](https://www.google.com/intl/en/policies/privacy/) \- [Terms](https://www.google.com/intl/en/policies/terms/) protected by **reCAPTCHA** [Privacy](https://www.google.com/intl/en/policies/privacy/) \- [Terms](https://www.google.com/intl/en/policies/terms/) ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Privacy Policy Overview [Skip to main content](https://smartlydone.com/privacy-policy#site-content) [Skip to footer](https://smartlydone.com/privacy-policy#site-footer) # Privacy Policy This privacy notice discloses the privacy practices for (smartlydone.com). This privacy notice applies solely to information collected by this website. It will notify you of the following: - What personally identifiable information is collected from you through the website, how it is used, and with whom it may be shared. - What choices are available to you regarding the use of your data. - The security procedures are in place to protect the misuse of your information. - How you can correct any inaccuracies in the information. ### Information Collection, Use, and Sharing We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone. We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy. ### Your Access to and Control Over Information You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website: - See what data we have about you, if any. - Change/correct any data we have about you. - Have us delete any data we have about you. - Express any concern you have about our use of your data. ### Security We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page. While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment. ### Cookies We use "cookies" on this site. A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in with a password more than once, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site. Some of our business partners may use cookies on our site (for example, advertisers). However, we have no access to or control over these cookies. ### Sharing We share aggregated demographic information with our partners and advertisers. This is not linked to any personal information that can identify any individual person. ### Links This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information. ### Surveys & Contests From time to time our site requests information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, and age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. **If you feel that we are not abiding by this privacy policy, please contact us immediately via telephone at (813) 476-6581 or via the form on our contact page.** ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## ARTitorium Experience [Skip to main content](https://smartlydone.com/blog/artitorium#site-content) [Skip to footer](https://smartlydone.com/blog/artitorium#site-footer) # ARTitorium ![](https://smartlydone.com/media/5utlvpmz/artitorium.png?width=1681&height=827&mode=max) The Idaho Falls Arts Council returned to Smartly Done with a need to update the website of their affiliate organization, the ARTitorium. Originally the Rio Theater in downtown Idaho Falls, the ARTitorium was anonymously donated in 2013 with a dream of becoming “ [a lively and fun place of kids in downtown Idaho Falls.](https://www.artitoriumonbroadway.org/about/)” After building construction was completed in 2014, the modernized and revamped ARTitorium now offers children an engaging experience with “meaningful, entertaining, sometimes noisy, and always fun” activities throughout their facilities. With such glowing reviews of our work on the Idaho Falls Arts Council’s [new website](https://mws.dev/blog/posts/2021/september/idaho-falls-arts-council-new-website-new-design/), we extended our custom development into filterable calendar options for art classes and events for their many activities for varying ages. To implement a more modern aesthetic to the site, our Lead Designer, Kyle Richards, and Content Lead, Casey Soelberg, collaborated with the ARTitorium team, led by their Visual Arts Director, Georgina Goodlander, to minimize their main navigation into four categorized sections. This simplistic and easy to navigate header provides users an optimal experience to quickly find any pertinent sections throughout the site. To add to the kid-friendly design and appeal to the site, Casey and Kyle utilized the many built-in animations within the content management system (CMS), Umbraco. Every page features a visually fun and engaging component to exude the lively exuberance the ARTitorium provides their enthusiastic clientele. For extra convenience and functionality, we utilized Umbraco forms to create field trip requests, travel grant forms, and birthday party applications for a streamlined digital submission process. Now the ARTitorium is equipped with a means to handle their numerous submittals under one all-encompassing, online platform. To see the latest work we’ve done for the ARTitorium, visit their shiny new website at [www.artitoriumonbroadway.org](http://www.artitoriumonbroadway.org/). 27 Jan 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## ProPEAT Fertilization Products [Skip to main content](https://smartlydone.com/blog/propeat#site-content) [Skip to footer](https://smartlydone.com/blog/propeat#site-footer) # ProPEAT ![](https://smartlydone.com/media/42ocd3gk/propeat.png?width=1691&height=859&mode=max) They’re a mean, green, fertilizing machine; ProPEAT, based out of Sugar City, Idaho, supplies the world with top-grade fertilization products for lawn care and yard maintenance. Their wide variety of products accommodate climates from the temperate to the extreme, allowing fast and scientifically proven results for anyone seeking grass or plant revitalization across the globe. With such a renowned product comes the need for an equally presentable website for John Pocock and his team at ProPEAT. Our Project Manager, Kyle Richards, utilized existing video files to compile a stunningly dynamic takeover banner for immediate attention to ProPEAT, their facilities, and their products. Some custom development from our coding team, Adam Humpherys and Jesse Hillman, provided the website an international map with each location of available retailers and distributors. Our Content Lead, Casey Soelberg, conducted in-house product and merchandise photography for an updated representation of the many goods offered throughout the site. Thanks to the built-in feature of Ecwid, an ecommerce site, customers can quickly and conveniently browse any available items for sale at the click of a button. This newly invigorated website is the result of constant communication, collaboration, and a desire to produce a refined web presence for an already refined product. We’re proud of the outcome, and we think their customers will, too, once they visit the brand new site at [www.propeat.com](http://www.propeat.com/). 03 Nov 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Organic Agricultural Solutions [Skip to main content](https://smartlydone.com/blog/pharmgrade#site-content) [Skip to footer](https://smartlydone.com/blog/pharmgrade#site-footer) # Pharmgrade ![](https://smartlydone.com/media/cuqhvm53/pharmgrade.png) Their products are organic, their methods are based in proven science; Pharmgrade, Inc. based in Idaho Falls, Idaho, has specialized in natural inoculants to promote larger yields of crops within the agricultural industry. Thanks to their decades of experience and research, farmers and independent crop growers have benefited from healthier soils to produce higher annual yields. We’re no stranger to our friends over at Pharmgrade. Our original work on their website almost a decade ago instilled an aesthetically pleasing and dynamically interactive experience for users. However, as time and technology advance, so do our own methods of building and optimizing our clients’ presence on the web. Access to our newest content management system (CMS), Umbraco, provides our clients an easier way of adding content and eCommerce products to their sites. This new facelift enabled Pharmgrade to feature their new and existing products in easier and more streamlined ways. Adding components, videos, blogs, resources, and products is simpler than ever, which we’ve trained the team at Pharmgrade to do. Our content migration was simple thanks to our updated and multifaceted components. We’re positive Pharmgrade is equipped to market themselves adequately with their many new features and tools. If you’d like to see the new and improved Pharmgrade, visit their site at [www.Pharmgrade.com](http://www.pharmgrade.com/). 07 Apr 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Infographics on Website Optimization [Skip to main content](https://smartlydone.com/blog/infographics#site-content) [Skip to footer](https://smartlydone.com/blog/infographics#site-footer) # Infographics [![](https://smartlydone.com/media/xj4fcqax/website-upgrade-featured.png?width=160&height=100&v=1d9f2ec18cc8300)\\ \\ A Few More Reasons Your Website Might Need Upgraded\\ \\ Not sure if your website needs to be upgraded? Maybe this infographic can help you out.](https://smartlydone.com/blog/a-few-more-reasons-your-website-might-need-upgraded/) 09 Nov 2018 - [Infographics](https://smartlydone.com/blog/infographics/ "Infographics") - [SEO](https://smartlydone.com/blog/seo/ "SEO") - [General](https://smartlydone.com/blog/general/ "General") [![](https://smartlydone.com/media/kcvpmo2w/mobile-phone-statistics-snippet.jpg?width=160&height=100&v=1d9f2ec1b32fbb0)\\ \\ Why You Should Optimize Your Website for Mobile Devices\\ \\ Mobile-friendly is the way to be. If you don't believe that, just check out these statistics about mobile usage.](https://smartlydone.com/blog/why-you-should-optimize-your-website-for-mobile-devices/) 25 Apr 2018 - [Infographics](https://smartlydone.com/blog/infographics/ "Infographics") - [General](https://smartlydone.com/blog/general/ "General") [![](https://smartlydone.com/media/j0rnapqc/content-ideas.jpg?width=160&height=100&v=1d9f2ec1cfc22f0)\\ \\ 6 Ways to Generate Unique Content Ideas\\ \\ Attract new followers and better engagement with new and unique content. This infographic gives ideas for generating unique content.](https://smartlydone.com/blog/6-ways-to-generate-unique-content-ideas/) 13 Feb 2018 - [Infographics](https://smartlydone.com/blog/infographics/ "Infographics") - [Web Tips](https://smartlydone.com/blog/web-tips/ "Web Tips") - [General](https://smartlydone.com/blog/general/ "General") - [SEO](https://smartlydone.com/blog/seo/ "SEO") [![](https://smartlydone.com/media/cqve0rv3/types-of-content-2.jpg?width=160&height=100&v=1d9f2ec1d95cae0)\\ \\ What Type of Content Should Be on Your Website?\\ \\ Share content that is relevant to your audience and your cause. Learn why images, video, infographics, or good old-fashioned blog posts should be included on your website.](https://smartlydone.com/blog/what-type-of-content-should-be-on-your-website/) 05 Feb 2018 - [Infographics](https://smartlydone.com/blog/infographics/ "Infographics") - [Web Tips](https://smartlydone.com/blog/web-tips/ "Web Tips") - [General](https://smartlydone.com/blog/general/ "General") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Dioptra Surveying Services [Skip to main content](https://smartlydone.com/blog/dioptra#site-content) [Skip to footer](https://smartlydone.com/blog/dioptra#site-footer) # Dioptra ![](https://smartlydone.com/media/bgujkeym/dioptra.png) Based out of Pocatello, Idaho, Dioptra provides surveying, mapping, and G.I.S services. They had a need to move their outdated website onto a new, modern solution, and Smartly Done was able to provide. We pulled Dioptra’s content from their previous website and moved it into this new website, organizing it in a way that made it easy for visitors to find what they were looking for. Dioptra also had several news articles on their previous site that we moved into the blog functionality on their new content management system. You can find a featured news section on their homepage that always pulls in the three most recent articles. One unique design feature that we moved into this new website is their logo in the header. Their logo sticks out from the header to help it fit without making the header too tall, and it also provides a fun look that sets it apart from other websites. On the development side of things, Dioptra needed the ability to accept attachments (specifically resumes on their careers page) through a contact form, so our development team adapted our basic contact form and gave it the ability to upload attachments. Check out this website at [dioptrageomatics.com](https://www.dioptrageomatics.com/). 18 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Bionu Health Supplements [Skip to main content](https://smartlydone.com/blog/bionu#site-content) [Skip to footer](https://smartlydone.com/blog/bionu#site-footer) # Bionu # ![](https://smartlydone.com/media/v50btlda/02.png?width=1702&height=864&mode=max) Bionu is a startup founded by a nurse who experienced chronic health problems that ultimately all stem from gut health. After meeting with several doctors, he decided to take matters into his own hands. Bionu provides health supplements that help regulate and maintain good gut and neuro health. And they needed a website to sell their products and get their story out. We worked closely with Jordan to write the content for the site and bring in a design and colors that complimented the logo he presented to us. On the home page, we have customized product “cards” that help create a clean visual draw to each of Bionu’s products and introduce their colors. Throughout the site we follow this clean and simple layout. Want to learn more about Bionu or preview their website? Visit [bionuhealth.com](https://www.bionuhealth.com/). 06 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Challenger Pallet Portfolio [Skip to main content](https://smartlydone.com/portfolio/challenger-pallet#site-content) [Skip to footer](https://smartlydone.com/portfolio/challenger-pallet#site-footer) challenger\_banner\_video\_04.mp4 (Original) 00:00 00:00 00:53 Subtitles Off Resolution 4K2K1080p720p480p360p240pAuto Speed 0.25X0.5X0.75X1X1.25X1.5X2X Video ID: 0690dbbc1312e7c58f User ID: ac9bdfb61f1de0c922 Playback: Buffer Length: Dimensions: Resolution: Level Cap: Speed: ## Share this video ### Embed Code ## Download Video - [SD](https://videos.sproutvideo.com/embed/0690dbbc1312e7c58f/false) - [HD](https://videos.sproutvideo.com/embed/0690dbbc1312e7c58f/false) - [UHD](https://videos.sproutvideo.com/embed/0690dbbc1312e7c58f/false) - [Source](https://videos.sproutvideo.com/embed/0690dbbc1312e7c58f/false) ![](https://smartlydone.com/media/3cubpy0r/challengerpallet-logo-white-800w.png) About Challenger Pallet ## Our Work Challenger Pallet first contacted Smartly Done in 2014 with a need for web design, digital marketing, and content writing services. For over 10 years, we've consistently managed their online presence, delivering smart website design and captivating content. Since 1969, Challenger Pallet has served as the leading pallet and supply manufacturer in the Intermountain West. Their three branches in Utah, Idaho, and Montana serve the western region with affordable, sustainable means of shipping and packaging. ![](https://smartlydone.com/media/f13otcle/55.jpg?width=160&height=90&v=1da4ad84bd0fdf0) ## Content Writing As part of Challenger Pallet's effort to increase visibility and provide original content for their audience, our team of writers generates multiple monthly articles featured on their website. Our content team collaborates with Challenger Pallet to create relevant, engaging material that appeals to their market and clientele. This boosts web traffic, SEO rankings, and topicality across the web. Voice & Tone Challenger Pallet is a leader in their industry, and their voice reflects earned confidence and pride in their products and services. As a predominantly B2B company, it is important that their tone resonates with high-level professionals and decision-makers. A family owned business for three generations, Challenger Pallet also values community and local connections. Our writers deliver content with this in mind, carefully crafting Challenger Pallet's online persona. - _**Educational & Informational**_ - _**Professional tone**_ - _**"Small town, big feel"**_ - _**Straightforward and Confident**_ ![](https://smartlydone.com/media/cyfkytoy/blogs.png) ## Infographic Print Material Our graphic design team develops unique, personalized print and digital assets used throughout Challenger Pallet's marketing platforms. This "Lifecycle of a Wood Pallet" infographic received award-winning recognition in the [2022 Pallet Industry Awards](https://palletenterprise.com/view_article/5769/The-Annual-PALLET-ENTERPRISE-Pallet-Company-Website-Awards-for-2022), including a Top Performer award for excellence in conveying "its message about the product, services and industries served." ![](https://smartlydone.com/media/2bvnqp4b/challengerpallet_infographic_final-1.jpg) ![](https://smartlydone.com/media/az4f1ghs/smartlydone_challengerpallet_devices.png) ## Device Optimization Smartly Done utilizes our designers and programmers to optimize each website responsively across all modern devices, including custom screen sizes and dimensions. ## Multimedia Headshots Media assets in the form of photography, videography, and post-editing work were required on multiple shoot dates to acquire photo and video libraries. We regularly use these assets for social media, blog posts, marketing materials, web design, and video advertisements. [![](https://smartlydone.com/media/dzef0haa/tina-chavez.jpg?rxy=0.47355857510099153,0.35503156325774343&width=160&height=160&v=1da4e143fc26d70)](https://smartlydone.com/media/dzef0haa/tina-chavez.jpg) [![](https://smartlydone.com/media/ukqfw4ma/daris-howard.jpg?rxy=0.47243725788911883,0.40475162005086573&width=160&height=160&v=1da4e1473143eb0)](https://smartlydone.com/media/ukqfw4ma/daris-howard.jpg) [![](https://smartlydone.com/media/a4uilloy/justin-karoly.jpg?rxy=0.46503768535733436,0.37817200779362276&width=160&height=160&v=1da4e146f7b8790)](https://smartlydone.com/media/a4uilloy/justin-karoly.jpg) [![](https://smartlydone.com/media/zeqn0l5t/justin-hegsted.jpg?rxy=0.46241455647040547,0.3763443330804528&width=160&height=160&v=1da4e146c780b90)](https://smartlydone.com/media/zeqn0l5t/justin-hegsted.jpg) Photography When asked to travel to their Ogden, Utah, branch to capture photo and video work, the multimedia team packed up their equipment and drove down. PausePlayPrevious [![](https://smartlydone.com/media/jwbjzjxh/03.jpg?width=160&height=120&v=1da4e156faf7360)](https://smartlydone.com/media/jwbjzjxh/03.jpg) [![](https://smartlydone.com/media/w1qfm1im/35.jpg?width=160&height=120&v=1da4e156eb33910)](https://smartlydone.com/media/w1qfm1im/35.jpg) [![](https://smartlydone.com/media/msdfrtqi/31.jpg?width=160&height=120&v=1da4e156e74a970)](https://smartlydone.com/media/msdfrtqi/31.jpg) [![](https://smartlydone.com/media/tf2a2qis/25.jpg?width=160&height=120&v=1da4e156e43d570)](https://smartlydone.com/media/tf2a2qis/25.jpg) [![](https://smartlydone.com/media/u3uhsefm/42.jpg?width=160&height=120&v=1da4e15700c8780)](https://smartlydone.com/media/u3uhsefm/42.jpg) [![](https://smartlydone.com/media/0mypk533/09.jpg?width=160&height=120&v=1da4e156e10de90)](https://smartlydone.com/media/0mypk533/09.jpg) [![](https://smartlydone.com/media/f03bfgw3/11.jpg?width=160&height=120&v=1da4e156f525f40)](https://smartlydone.com/media/f03bfgw3/11.jpg) [![](https://smartlydone.com/media/v0vhxy10/55-1.jpg?width=160&height=120&v=1da4e156fdcc4f0)](https://smartlydone.com/media/v0vhxy10/55-1.jpg) [![](https://smartlydone.com/media/dhmhy2fe/04.jpg?width=160&height=120&v=1da4e156ede67c0)](https://smartlydone.com/media/dhmhy2fe/04.jpg) [![](https://smartlydone.com/media/jwbjzjxh/03.jpg?width=160&height=120&v=1da4e156faf7360)](https://smartlydone.com/media/jwbjzjxh/03.jpg) [![](https://smartlydone.com/media/w1qfm1im/35.jpg?width=160&height=120&v=1da4e156eb33910)](https://smartlydone.com/media/w1qfm1im/35.jpg) [![](https://smartlydone.com/media/msdfrtqi/31.jpg?width=160&height=120&v=1da4e156e74a970)](https://smartlydone.com/media/msdfrtqi/31.jpg) [![](https://smartlydone.com/media/tf2a2qis/25.jpg?width=160&height=120&v=1da4e156e43d570)](https://smartlydone.com/media/tf2a2qis/25.jpg) [![](https://smartlydone.com/media/u3uhsefm/42.jpg?width=160&height=120&v=1da4e15700c8780)](https://smartlydone.com/media/u3uhsefm/42.jpg) [![](https://smartlydone.com/media/0mypk533/09.jpg?width=160&height=120&v=1da4e156e10de90)](https://smartlydone.com/media/0mypk533/09.jpg) [![](https://smartlydone.com/media/f03bfgw3/11.jpg?width=160&height=120&v=1da4e156f525f40)](https://smartlydone.com/media/f03bfgw3/11.jpg) [![](https://smartlydone.com/media/v0vhxy10/55-1.jpg?width=160&height=120&v=1da4e156fdcc4f0)](https://smartlydone.com/media/v0vhxy10/55-1.jpg) [![](https://smartlydone.com/media/dhmhy2fe/04.jpg?width=160&height=120&v=1da4e156ede67c0)](https://smartlydone.com/media/dhmhy2fe/04.jpg) [![](https://smartlydone.com/media/jwbjzjxh/03.jpg?width=160&height=120&v=1da4e156faf7360)](https://smartlydone.com/media/jwbjzjxh/03.jpg) [![](https://smartlydone.com/media/w1qfm1im/35.jpg?width=160&height=120&v=1da4e156eb33910)](https://smartlydone.com/media/w1qfm1im/35.jpg) [![](https://smartlydone.com/media/msdfrtqi/31.jpg?width=160&height=120&v=1da4e156e74a970)](https://smartlydone.com/media/msdfrtqi/31.jpg) [![](https://smartlydone.com/media/tf2a2qis/25.jpg?width=160&height=120&v=1da4e156e43d570)](https://smartlydone.com/media/tf2a2qis/25.jpg) Next - Go to slide 1 - Go to slide 2 - Go to slide 3 - Go to slide 4 - Go to slide 5 - Go to slide 6 - Go to slide 7 - Go to slide 8 - Go to slide 9 Videography We featured b-roll video clips from multiple Challenger Pallet facilities as seen on their homepage. These create dynamic, explicit imagery any user can identify. ogden\_challenger\_video\_04 (1080p) 00:00 00:00 01:37 Subtitles Off Resolution 1080p720p480p360p240pAuto Speed 0.25X0.5X0.75X1X1.25X1.5X2X Video ID: 1190dabb1510e2c998 User ID: ac9bdfb61f1de0c922 Playback: Buffer Length: Dimensions: Resolution: Level Cap: Speed: ## Share this video ### Embed Code ## Download Video - [SD](https://sproutvideo.com/videos/1190dabb1510e2c998/player_download?expires=1754849401&type=sd&uid=969ce386-7772-4029-99ba-442a3c1308ee&url=https%3A%2F%2Fsmartlydone.com%2Fportfolio%2Fchallenger-pallet&sessionID=f55ed59d-6333-43db-9bf7-9c6e0455d721&embedSettings=eJyrVirISaxMLXLOz8kvUrJSMkozNjE2V9KBCodkpOamAoVTEouylWoBVssOwA%3D%3D&signature=auOGg6C5dQxIt8Rg6K4Lu5ZjO%2B4%3D) - [HD](https://sproutvideo.com/videos/1190dabb1510e2c998/player_download?expires=1754849401&type=hd&uid=969ce386-7772-4029-99ba-442a3c1308ee&url=https%3A%2F%2Fsmartlydone.com%2Fportfolio%2Fchallenger-pallet&sessionID=f55ed59d-6333-43db-9bf7-9c6e0455d721&embedSettings=eJyrVirISaxMLXLOz8kvUrJSMkozNjE2V9KBCodkpOamAoVTEouylWoBVssOwA%3D%3D&signature=jan323lnPJK5hq152winJIouu7U%3D) - [UHD](https://videos.sproutvideo.com/embed/1190dabb1510e2c998/false) - [Source](https://videos.sproutvideo.com/embed/1190dabb1510e2c998/false) ![](https://smartlydone.com/media/1rkpblc2/challenger-1.png?rmode=max&) ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Digital Marketing Solutions [Skip to main content](https://smartlydone.com/solutions/digital-marketing#site-content) [Skip to footer](https://smartlydone.com/solutions/digital-marketing#site-footer) # Digital Marketing Menu ## Smart, Informed Digital Marketing We understand that small businesses have a wide variety of goals and needs, and we firmly believe that every business can benefit from strategic, mindful digital marketing. No budget is too big or too small, and we only recommend products and services that will increase your reach and revenue. Jumpstart your marketing potential by selecting one or all of our campaign services at a budget that works for you. We'll deliver education, resources, and regular data insights to help you understand your brand or business. No matter how you choose to grow, our transparent budgeting clarifies exactly how your dollar works for you. ![](https://smartlydone.com/media/53ifhhff/centro-ybor.png?width=160&height=106&v=1da1ef69e081990) ![](https://smartlydone.com/media/l0ipkyqu/seo-icon.png) ## Search Engine Optimization (SEO) ![](https://smartlydone.com/media/ky5ppg42/tory-hallenburg-e0ukvm8rb8q-unsplash-opt.jpg?width=160&height=90&v=1da9d7f9458b5a0) #### How Do I Get My Business to the Top of Google Search Results? At Smartly Done, it’s simple: consistent, complete digital marketing strategy. Using website audits, keyword research, crafted topical content, and link building, we can steadily move your business up in Google’s rankings. This takes time, and there isn’t a “magic bullet” solution, but our team works every day to get results that benefit your business. #### SEO Is a Long-Term Investment Google takes trust seriously, and consistency is key. We craft a strategy that builds credibility, showing Google that your website is trustworthy. ![](https://smartlydone.com/media/dsupyngf/organic-traffic-teal.png?width=160&height=90&v=1dac8b1dae183f0) ![](https://smartlydone.com/media/o1el30op/smartly-done-map-pack-2.png?width=160&height=90&v=1dac8b610db6df0) #### We're Our Own Client Smartly Done is a small business, and we treat our own SEO the same way we treat our clients’: with goals in mind, paying close attention to the data, and constantly finding ways to improve. Our track record starts at home, and we know that we can’t be a leader in our industry if we aren’t practicing what we preach. Using the same strategies and techniques that secure results for our clients. Smartly Done has seen [consistent growth nationwide](https://smartlydone.com/portfolio/ "Portfolio") since launching in 2000 and strategic growth in Florida since entering the Tampa market in 2021. #### Google It The majority of research happens in search engines. Whether you’re looking for the best local doughnuts or planning your next vacation, everything starts with a search. If your business isn’t ranking on Google, you’re missing out on your share of the market. Our goal is to get you to the top by improving your keyword visibility, through citations, link building, and content marketing to boost Google’s trust in your website. ![](https://smartlydone.com/media/f4tdwcqe/alex-dudar-mpdlxiig0p0-unsplash-opt.jpg?rxy=0.4525706010137582,0.3076406756907932&width=160&height=90&v=1da9d81d2dfb830) Would you like a free SEO consultation? [Let's Do It!](https://smartlydone.com/solutions/digital-marketing#modal_3406) ![](https://smartlydone.com/media/othavbeu/paid-ads-icon.png) ## Paid Ads Don’t wait to get noticed, let paid advertisements do the work for you. Smartly Done tailors personalized pay-per-click (PPC) searches, display, and video ads to generate higher sales rates and collect new leads. We’ll optimize your advertising campaign for any platform on any device. ### Pay-Per-Click Search Ads ![](https://smartlydone.com/media/rytndxna/rubaitul-azad-k1hns0vkihq-unsplash-opt.jpg?width=160&height=160&v=1daaaebe7500af0) #### Advertising with Google Where should you advertise? 80% of desktop searches begin on Google. Our experts will make your advertisements dominate the search engines at their fullest potential. Maximize your exposure with a customized Google Ad experience for full audience engagement. Gain passive leads at the click of a button or the tap of a finger. Ads work even when you don’t, leading to potential customers or clients during peak intervals throughout the day. The average Google advertisement returns positive returns on investment, generating more business, brand awareness, and conversions when you need it most. #### Top of the Search Results with Transparent Budgets Elevate your ads to the top of the line. Appear above all other search results in your ranking category for guaranteed exposure. Want to set your own budget? Smartly Done works with budgets big or small, long or short term, to jumpstart your digital footprint. We’ll advise you on timeframes and budgets to let you decide how best to spend your dollar. End your campaign whenever you’d like, and only pay Google for any ad spend you choose. ![](https://smartlydone.com/media/rc5npj15/shiwa-id-_lg6-lubxaq-unsplash-opt.jpg?width=160&height=160&v=1daaaebd5c5d6c0) ![](https://smartlydone.com/media/21jdri4c/content-marketing-icon.png) ## Content Marketing ![](https://smartlydone.com/media/hdsddc0m/kaitlyn-baker-vzjdyl5jvxy-unsplash-opt.jpg?width=160&height=120&v=1dab6f358719d80) Strategically Crafted SEO Content Smartly Done replicates your brand or business voice, tone, and style for consistent quality and personality. Whether you aim for a lifestyle aesthetic or an air of professionalism, our writers will craft tailored content that speaks to your audience. Is your content current, comprehensive, and creative? We’ll identify any gaps or opportunities that may lead to better search results for further reach across the web. No matter the purpose, we develop engaging content that adheres to the modern pillars of SEO. Building your brand or business relies on new, relevant content that speaks to your audience. Smartly Done performs comprehensive content audits to determine the most direct path to measurable results. Our in-house writers, graphic designers, and SEO specialists work collaboratively to deliver strategically crafted content for the largest-reaching impact. Generating new leads requires a continuous stream of content. We stay informed on current market trends, media platforms, and search results to help your brand or business stay ahead of the competition. ![](https://smartlydone.com/media/sokchucb/email-marketing-icon.png) ## Email Marketing Want to create hands-off, automated emails that keep your business front-of-mind? We can set up successful drip campaigns to re-engage users with abandoned shopping carts, or create thresholds and reminders to automate your email marketing. Efforts that used to require delegation and data management can now be on auto-pilot, so you can stay in contact without lifting a finger. Smartly Done knows that impactful email marketing only goes as far as your contact list. We help you aggregate your data, and give you tools to capture new users and grow your lists. Ready to invest in digital marketing? [Schedule a Consultation Today](https://smartlydone.com/solutions/digital-marketing#modal_3406) ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Grain & Berry Website [Skip to main content](https://smartlydone.com/portfolio/grain-berry#site-content) [Skip to footer](https://smartlydone.com/portfolio/grain-berry#site-footer) g&b\_lifestyle\_vid (Original) 00:00 00:00 00:30 Subtitles Off Resolution 1080p720p480p360p240pAuto Speed 0.25X0.5X0.75X1X1.25X1.5X2X Video ID: 4d90dbb91e1de0c2c4 User ID: ac9bdfb61f1de0c922 Playback: Buffer Length: Dimensions: Resolution: Level Cap: Speed: ## Share this video ### Embed Code ## Download Video - [SD](https://videos.sproutvideo.com/embed/4d90dbb91e1de0c2c4/false) - [HD](https://videos.sproutvideo.com/embed/4d90dbb91e1de0c2c4/false) - [UHD](https://videos.sproutvideo.com/embed/4d90dbb91e1de0c2c4/false) - [Source](https://videos.sproutvideo.com/embed/4d90dbb91e1de0c2c4/false) ![](https://smartlydone.com/media/jojlkzk2/grain-and-berry.png) _"The Smartly Done team did an exceptional job redesigning our brand's website. From the initial consultation to the final launch, their professionalism, communication, creativity, and attention to detail truly stood out. We were looking to take our website design up a notch, highlight our offerings better, and improve the experience for our guests. Our website now reflects a fresh new look to our brand and the user experience is seamless. I highly recommend Smartly Done to anyone looking for top-notch web design services. Thank you for exceeding our expectations!"_ **_—Grain & Berry_** About ## ![](https://smartlydone.com/media/ofdpe3nc/primary-black.png) Recognized as one of the fastest growing national franchises, **Grain & Berry** specializes in hand-crafted açaí bowls, organic juices, gourmet toasts, and coffee from around the world. Founded in 2017 in Tampa, FL, they've seen an exponential increase in popularity throughout the US, earning them the #1 bowl in Tampa, Top New Franchise, Top Food Franchise, and Best Chain Restaurant multiple years running. Now with over 24 locations, **Grain & Berry** combines healthy meal options in a friendly atmosphere to create one delectable culinary experience. In order to maintain their steady growth, they sought custom web functionality from Smartly Done for their customers to search, order, and dine at the click of a button or tap of their finger. ![](https://smartlydone.com/media/blpoumm3/awards-edited.png?width=160&height=90&v=1dad0bd5a8b5cd0) ## Our Work Content Migration Despite **Grain & Berry's** successful formula for marketing their delicious foods and healthy drinks, they sought the functionality of a modern-day website. For our content team, this meant migrating **Grain & Berry's** existing content into a new content management system (CMS)—Umbraco. To maintain consistency with their already established branding guidelines, media, and written copy, our content team revitalized their existing assets into a modernized presentation for the web. Migrating Existing Functionality Part of **Grain & Berry's** existing site functionality lies in their active social media presence, submission forms, career applications, and fast ordering capabilities. We retained each of these existing capabilities to preserve their users' experience. Users can continue viewing current social posts, apply for careers, reserve catering, and generate rewards points as they always have—without reinventing the wheel. - _**Apply for careers**_ - _**Custom form integration**_ - _**Live Instagram feeds**_ - _**Immediate ordering**_ - _**Reserve catering**_ - _**Download their personalized app**_ - _**Franchising applications**_ - _**Accesibe Widget compatibility**_ ![](https://smartlydone.com/media/ncehkzpx/home-grain-berry-acs-02.jpg) ![](https://smartlydone.com/media/zp1phqcb/locations-grain-berry-acs.jpg) CUSTOM WEB DEVELOPMENT \| FUNCTIONALITY The Smartly Done Developers were tasked with implementing custom map and location capabilities. **Grain & Berry's** previous website was limited to static graphics to show locations and information. Now thanks to their custom location generator, we've provided them the ability to add new locations by simply inputting an address, contact information, and any written content associated with each franchise anywhere in the world. Not only is finding a **Grain & Berry** location easier, users can now enable location tracking directly from their browser to quickly and conveniently find their nearest location. ![](https://smartlydone.com/media/50id41n5/new-tampa-grain-berry-1.jpg) SEO BOOSTING Now that **Grain & Berry** can feature each new location on one dynamic map, every new franchise now has its own custom page where users can view individual social feeds, media, or updates. We've created more opportunity for users to see location-specific information viewable from any search engine. This increase in SEO potential promotes: - Visibility - Passive lead generation - Content marketing - Local business rankings - Return on investment (ROI) - User engagement - Credibility Captivating Menu Design Our design team featured **Grain & Berry's** colorful menu palette against a white backdrop to enhance the contrast of each item. Every açaí bowl and parfait stands prominently in the foreground for maximum appeal for both appetite and searchability. To make lengthy page navigation even easier, the built-in functionality of the Umbraco content management system (CMS) provides immediate navigation to the item of your choice. Looking for smoothies? Avoid everything else with a simple click, tap, or scroll. ![](https://smartlydone.com/media/rbtjwuwt/menu-grain-berry-02.jpg) ## Device Optimization Smartly Done utilizes our designers and programmers to optimize each website responsively across all modern devices, including custom screen sizes and dimensions. ![](https://smartlydone.com/media/rm1ojh22/smartlydone_grainberry_devices.png) Check out more Smartly Done websites. [Explore Our Portfolio](https://smartlydone.com/portfolio/) ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Terrace Health Services [Skip to main content](https://smartlydone.com/blog/terrace-health#site-content) [Skip to footer](https://smartlydone.com/blog/terrace-health#site-footer) # Terrace Health ![](https://smartlydone.com/media/pusmpp2j/terrace-health.png?width=1697&height=835&mode=max) Award winning specialists in home health, home care, and hospice, Terrace Health operates in multiple locations throughout the country to provide elderly individuals unparalleled care and attention. As a sister company to their nationally renowned Sunterra Springs rehabilitation facilities, Terrace Health brings the professionalism and experience from the facility into the homes of their patients. Because of the overwhelmingly positive response from our original work on [Sunterra Springs](https://smartlydone.com/blog/posts/sunterra-springs/), Terrace Health never hesitated to come back to us at Smartly Done for another project. Our design and development team, Kyle Richards and Adam Humpherys, were tasked with maintaining much of the original color schemes, custom map functionality, and career application forms to mimic their sister company. Content Lead, Casey Soelberg, worked closely with the Terrace Health Operations Managers and the Director of Clinical Operations to finalize overall content direction and user-friendly navigation for an informational experience throughout the site. Adding to the customized scope of the project, Kyle created PDF forms with field specific IDs to auto-fill and submit after employment applications were sent from our hand-tailored careers form. This custom feature allows the team at Terrace Health to conveniently access submitted resumes and sensitive information in downloadable formats at any of their three branches. Even though the website is now launched and functioning, Terrace Health continues to send our team resources and content for regular updates on blogs and location pages. Our many services also include hourly rates for continuous content creation and loading, which Terrace has quickly begun to utilize. If you’d like to see the custom work we’ve done for Terrace, visit the new site at [www.terracehealth.com](http://www.terracehealth.com/). 01 Mar 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Idaho Steel Innovations [Skip to main content](https://smartlydone.com/blog/idaho-steel#site-content) [Skip to footer](https://smartlydone.com/blog/idaho-steel#site-footer) # Idaho Steel ![](https://smartlydone.com/media/ch5by3tl/idaho-steel-1.png?width=1694&height=830&mode=max) With over 100 years of experience in the steel fabrication industry, Idaho Steel has provided Idaho Falls and the international community expertly crafted stainless steel food processing equipment rivaled by none. Since 1918, their team of fabricators has manufactured and installed thousands of state-of-the-art food processing equipment throughout the world, revolutionizing food and the means of its production. Despite their renown across the globe, their online presence left much to be desired. Marketing Manager, Andrea Todd, and her team at Idaho Steel, approached us at Smartly Done to modernize the look and feel of their outdated site. Utilizing our Content Management System (CMS), Umbraco, our team effortlessly reimagined layouts, career applications, video banners, blog functionality, and anchored navigation to provide a user experience comparable to any highly-trafficked website. To feature their most notable machinery and process lines, our Lead Designer, Kyle Richards, and Content Lead, Casey Soelberg, isolated high-resolution imagery of every part of Idaho Steel’s complex and multi-faceted systems, providing a linkable description to each of their 54 parts for a full and comprehensive user experience. ![](https://smartlydone.com/media/4hsllahz/system-line.png?width=1697&height=699&mode=max) For future projects, news, or company updates, Idaho Steel can now utilize their user-friendly blog. As their company changes, so can their content. The Umbraco CMS allows individual users with delegated access to easily add new content as needs arise. Anyone with the know-how of a modern computer can feel empowered with the intuitive posting formats to add videos, written content, media, and design. The end result is a product of the constant communication and collaboration between the Idaho Steel team and ourselves, and we couldn’t be happier with the outcome. If you’d like to see the new and improved Idaho Steel, visit their website at [www.idahosteel.com](http://www.idahosteel.com/). 08 Feb 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Casey Wayne Profile [Skip to main content](https://smartlydone.com/company/casey-wayne#site-content) [Skip to footer](https://smartlydone.com/company/casey-wayne#site-footer) Casey Header 00:00 00:00 00:07 Subtitles Off Resolution Auto Speed 0.25X0.5X0.75X1X1.25X1.5X2X Video ID: 7990dbb91b1be3c6f0 User ID: ac9bdfb61f1de0c922 Playback: Buffer Length: Dimensions: Resolution: Level Cap: Speed: ## Share this video ### Embed Code ## Download Video - [SD](https://videos.sproutvideo.com/embed/7990dbb91b1be3c6f0/false) - [HD](https://videos.sproutvideo.com/embed/7990dbb91b1be3c6f0/false) - [UHD](https://videos.sproutvideo.com/embed/7990dbb91b1be3c6f0/false) - [Source](https://videos.sproutvideo.com/embed/7990dbb91b1be3c6f0/false) # Casey Wayne Content & Multimedia ![](https://smartlydone.com/media/n5em5oku/casey-headshot-light-blue.jpg?width=160&height=160&v=1dbec4759239960) Alter EgoSki Bum Hidden TalentDinner Theatre Actor Team Lunch PickSandwich Tree Casey was born and raised in Long Beach, California, before making his way to Idaho. He graduated in 2008 from Bonneville High School in Idaho Falls, then attended Treasure Valley Community College on a partial-ride scholarship playing soccer. Before graduating college, Casey took many years to pursue skiing, acting, and adventures across the country. He managed a skiwear company, acted in independent films and film festivals, and road tripped with friends and family. After moving back to Idaho in 2015 from Bellingham, Washington, Casey resumed his educational studies at Idaho State University to complete his degree in Communication, Media, & Persuasion with an emphasis in Multiplatform Journalism. After graduating, Casey became a board member and regular actor at the Actors’ Repertory Theatre of Idaho as their Media & Public Relations Director. He’s performed in over 14 live dinner theatre productions, including “Ben Hur,” “Clue,” “The Play That Goes Wrong,” “Bakersfield Mist,” and many more. After gaining experience developing media and written content for clients in and out of Idaho Falls, Casey found an opportunity at Smartly Done as a content creator and multimedia specialist in June, 2021. Now he serves as the Content Lead for the Smartly Done team, ensuring quality content across any platform. When he’s not working or acting, you’ll likely find him skiing at Grand Targhee with a cold Schnapps or beer in hand. ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Margene's Bridal [Skip to main content](https://smartlydone.com/blog/margenes-bridal#site-content) [Skip to footer](https://smartlydone.com/blog/margenes-bridal#site-footer) # Margene's Bridal ![](https://smartlydone.com/media/nhnjoz51/margenes.png) Recognized as one of Idaho’s most sought after bridal companies, Margene’s Bridal supplies Idaho and neighboring states with an extensive collection of elegant bridal gowns. Their renowned customer service and wide variety of formal wear provides brides, pageant contestants, prom girls, and bridesmaids with dresses for any formal occasion. After 40 years of continued growth, the need finally arose to modernize the look, appeal, and functionality of their outdated website. Our development team, Jesse Hillman and Adam Humpherys, were heavily involved in the process, creating custom product catalog upload features for the Margene staff to easily and conveniently update gown styles, information, and pictures at the click of a button. Additionally, Jesse utilized custom Javascript code to automatically migrate thousands of images and blogs to eliminate countless hours of manual content loading. Our Lead Designer, Kyle Richards, worked closely with the Margene’s staff to implement a feminine design with fonts, colors, and organizational layouts. Kyle made conscious decisions to prominently feature contact information at the top of each page as a global component for users to easily locate phone numbers and addresses. The user experience is now enhanced by the minimalistic yet easily navigable categories to find dresses in any size, style, brand, or occasion. The new Margene’s Bridal website is undeniably clean, beautiful, and easy to use—both as a user and member of the staff. Visit the new site at [www.Margenes-Bridal.com](http://www.margenes-bridal.com/) to see what custom development, intentional design, and smooth navigation can do for a successful business like Margene’s. 15 Jun 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Hopkins Roden Law Firm [Skip to main content](https://smartlydone.com/blog/hopkins-roden#site-content) [Skip to footer](https://smartlydone.com/blog/hopkins-roden#site-footer) # Hopkins Roden ![](https://smartlydone.com/media/2txhlfpo/pasted-image-0-7.png) Hopkins Roden is a law firm located in downtown Idaho Falls. It was established in 1973 and continues to provide great service to the community today. Hopkins Roden’s previous site was on an outdated platform that was difficult to manage and didn’t provide the best user experience for their visitors, so we helped them into a new content management system with some sweet upgrades to their look. ## Content Our content team worked closely with the team at Hopkins Roden to organize and load their previous content onto their new platform in a way that would be easy for their visitors to engage with. We also identified ways to display new features that they are bringing to their website, like their special services for quicker assistance with businesses, family law, and estate planning. ![](https://smartlydone.com/media/z2kna3od/pasted-image-0-8.png) ## Design We really wanted to simplify the design from their previous website. So we brought the content into a full-width layout and used color blocks to help separate the various different sections. Our designer identified a neutral color palette that would go well with Hopkins Roden’s logo and applied that throughout the site and also dialed in their fonts to better match the sophisticated, professional font in their logo. Beyond that, we also incorporated icons that work well with their brand and help give more visual appeal to the text on the home page. ## Development From a development standpoint, Hopkins Roden was looking to add forms to their site for special services that their attorneys offer. The new content management system has built in form capabilities that our developers used to build out the forms for these services. ## Video & Photo Along with a new, modern look for their website, Hopkins Roden needed some new, modern photos and videos too. Our photographer got some aerial drone shots of downtown Idaho Falls and went to the office to get video and photos that could be used throughout the site. We spliced several of these shots together for the homepage banner to help give potential clients a feel for this office before they make that first call. To see the site, visit [hopkinsroden.com](https://www.hopkinsroden.com/). 17 Feb 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Larsen Hay Products [Skip to main content](https://smartlydone.com/blog/larsen-hay#site-content) [Skip to footer](https://smartlydone.com/blog/larsen-hay#site-footer) # Larsen Hay ![](https://smartlydone.com/media/hiiggv3f/larsen-hay.png) Larsen Hay provides quality alfalfa and grasses across the United States. This project was a fun one because it allowed us to do more than just build a website, our design team created a brochure too! Larsen Hay needed a platform where they could direct new customers to contact them and order their products. They provided us with all of the written content, images, and video footage. Our team took the content and organized it on the website in a clean and simple design. From the multiple video files that we received from Larsen Hay, we created one cohesive video for their homepage that shows their delivery process from harvest to shipment. This allows their customers a fuller picture of what it takes to get their quality products delivered. Once the website was close to finished, our in-house graphic designer took the content and imagery from the site and turned it into a four-fold brochure that Larsen Hay could hand out to their customers. ![](https://smartlydone.com/media/suwhzpmr/larsenhay-brochure-side-1.jpg) ![](https://smartlydone.com/media/1bhofmof/larsenhay-brochure-side-2.jpg) We worked closely with the team at Larsen Hay throughout the duration of this project to ensure they were getting a website and brochure that they would be proud to share. Visit their site at [larsenhay.com](https://www.larsenhay.com/). 18 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## BW Driving Services [Skip to main content](https://smartlydone.com/blog/bw-driving#site-content) [Skip to footer](https://smartlydone.com/blog/bw-driving#site-footer) # BW Driving ![](https://smartlydone.com/media/flsnfm5l/home.png?width=1695&height=861&mode=max) BW Driving based out of Idaho Falls, Idaho, offers patient and comprehensive driving skills for anyone requiring hands-on learning. Their certified instructors aid in the state’s written and skills test, as well as preparing young adults for life on the road. They came to us with a request to update their outdated website with user-friendly account creation, easily navigable pages, and customized features to showcase their online state-approved classes. Our developers created log-in accounts specific to BW Driving, allowing users to make payments, register for classes, and view information pertinent to their progress throughout the course. This simple and effective website is an excellent example of the streamlined and user-friendly experience our content management system can provide anyone in need of customizable, aesthetically pleasing resources on the web. See what we created for BW Driving at [www.BWDriving.com](http://www.bwdriving.com/). 17 Sep 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Carly Wilson Profile [Skip to main content](https://smartlydone.com/company/carly-wilson#site-content) [Skip to footer](https://smartlydone.com/company/carly-wilson#site-footer) # Carly Wilson Management & Digital Marketing ![](https://smartlydone.com/media/h5bbkoil/carly-headshot-light-blue.jpg?width=160&height=160&v=1dbec497a1e3790) Team Lunch PickBlue Samurai Hidden TalentRestoring Vintage Furniture Currently Binge WatchingBridgerton Carly is a proud Florida State University alumni with a degree in English Literature. Her career has spanned Public Relations, Account Management, and Freelance Marketing, and she is thrilled to be able to use all of the skills she's picked up along the way at Smartly Done. As our Client Support Lead, she's your go-to for website support requests, questions, and updates. Carly prides herself on solution-oriented service and treating our clients with care and positivity - if she doesn't know the answer, she'll find it! She also lends her expertise in language and marketing to our Digital Marketing team, crafting social media content for our catalog of clients. When she's not at the office, she seeks out creative outlets, including DIY home improvement projects, rehabbing thrifted furniture, and helping friends with interior design. On the weekends, you can find her and her husband shuttling their daughters to lacrosse and soccer, or enjoying brunch with friends. ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Excavation Services Idaho [Skip to main content](https://smartlydone.com/blog/x-west#site-content) [Skip to footer](https://smartlydone.com/blog/x-west#site-footer) # X West ![](https://smartlydone.com/media/qy4hz4q5/xwest.png) They’re new to the Intermountain West, but their experience in the excavation industry spans over 20 successful years. X West specializes in everything from excavation, demolition, utility preparation, and operated equipment rentals now based in Idaho Falls, Idaho. When high-stress environments require licensed operators to excavate hillsides, lava rock, or commercial landscapes, their services are available annually throughout the region in any weather, any condition. The owners sought professional web services after their arrival to Idaho Falls. After reviewing our many digital marketing capabilities from web design to search engine optimization (SEO), we immediately became the best choice for their business needs. Our Content Lead, Casey Soelberg, interviewed both owners on multiple occasions to ensure their message and services were conveyed appropriately and concisely for both potential employees and clients alike. In addition to the written content and design services our team provided, our content management system, Umbraco, provided a streamlined ability to receive applications and client inquiries with its custom form capabilities. Without requiring third-party employment widgets or software, they now have the powerful tool of web marketing and project acquisition at the tip of their fingertips. When our work was done and approved, we conducted training to empower their own ability to add content effortlessly and conveniently. We’re happy to have worked so closely with X West, and we’re additionally certain we met their high expectations with a website that proves it. Visit the site for yourself at [www.XWestUSA.com](http://www.xwestusa.com/). 28 Mar 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Affordable Idaho Falls Housing [Skip to main content](https://smartlydone.com/blog/bluth-apartments#site-content) [Skip to footer](https://smartlydone.com/blog/bluth-apartments#site-footer) # Bluth Apartments ![](https://smartlydone.com/media/jrods3ra/bluth.png?width=1675&height=851&mode=max) Housing is proving harder to find in our growing Idaho Falls market, but Bluth Apartments is making the search easy and convenient. For over 20 years, their housing throughout Idaho Falls has provided renters access to affordable locations in pet friendly environments and comfortable locales to some of the town’s most visited areas. Simplicity worked best when we developed the easily navigable website for Bluth. Potential tenants can peruse any vacant and available unit in split component data containers. Floor plans for the numerous housing options are featured at the top of the Apartments page, allowing full transparency for the many residential choices. The most time consuming portion of the site came from the addition of 47 individual pages for each rental unit. These pages allow Bluth the convenience of selecting any available unit to feature as related content wherever and whenever they choose. Whether none, 1, or all 47 units are available, Bluth now has the option to list each vacancy on a user-friendly platform. To get a look at the website yourself, visit the new site at [https://www.bluthapartments.com/](https://www.bluthapartments.com/). 19 Oct 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Craig Counseling [Skip to main content](https://smartlydone.com/blog/craig-counseling#site-content) [Skip to footer](https://smartlydone.com/blog/craig-counseling#site-footer) # Craig Counseling Craig Counseling is a new counseling practice in Idaho Falls, ID. Dr. Doug Craig is a health psychologist with 25 years of experience in treating mental health conditions. He specializes in anxiety and OCD treatment. Dr. Craig needed a new website and branded materials to help him get started with this new practice. We met with him to discuss his vision for this new brand and helped him create a logo, business cards, and his new website. Dr. Craig provided content to us that we were able to help him edit, rewrite, and organize on his website. Additionally, our photographer took a professional headshot and photos of Dr. Craig's office to add to his site and other online materials. Check out this new website at [craigcounselingidaho.com](https://www.craigcounselingidaho.com/). ![](https://smartlydone.com/media/41igbbhm/screencapture-craigcounselingidaho-2020-07-16-14_37_05.png) 16 Jul 2020 - [Projects](https://smartlydone.com/blog/projects/ "Projects") - [General](https://smartlydone.com/blog/general/ "General") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Hillcrest Townhouses [Skip to main content](https://smartlydone.com/blog/hillcrest-townhouses#site-content) [Skip to footer](https://smartlydone.com/blog/hillcrest-townhouses#site-footer) # Hillcrest Townhouses ![](https://smartlydone.com/media/qbwbmylf/hillcrest-townhouses.png?width=1690&height=859&mode=max) For affordable housing accommodations for both men and women around the BYU-I campus, Hillcrest Townhouses is there to provide all the comforts of home from the friendly community in Rexburg, Idaho. Fully equipped with 24/7 maintenance services, high speed internet, and spacious joint bedrooms, students are conveniently located within walking distance to classes, dining, and recreation. After creating multiple websites for the Hillcrest Townhouses affiliates, they knew who to call for a professionally crafted site built with a user-friendly content management system (CMS). Our Lead Developer, Adam Humphreys, helped design and implement fonts and color pairings to mimic the current branding. Much of the content and component design came from Hillcrest Townhouses themselves, as they already had a substantial grasp on how to use our CMS from previous experience with our team, which helped make this website a smooth and beautiful project from start to finish. With some technical polish by redirecting old domains to the new, our development team executed a flawless migration to their current site. To see what our CMS has done for Hillcrest Townhouses, see the site in its full glory at [https://www.hillcrest-townhouses.com/](https://www.hillcrest-townhouses.com/). 09 Oct 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Jarom Manwaring [Skip to main content](https://smartlydone.com/company/jarom-manwaring#site-content) [Skip to footer](https://smartlydone.com/company/jarom-manwaring#site-footer) # Jarom Manwaring Founder & Sales ![](https://smartlydone.com/media/vdkjrgfc/jarom-headshot-light-blue.jpg?width=160&height=160&v=1dbec46a6e430c0) HobbyNature Photography Team Lunch PickSnake Bite (Blue Snake River Burger - Black & Blue), Idaho Falls Favorite National ParkGrand Teton National Park Like many of today’s modern entrepreneurs, Jarom Manwaring’s vision for Smartly Done began as a side project while working full-time at Hewlett-Packard (HP). In 2008, he “quit his day job” to pursue his labor of love full time and Manwaring Web Solutions, Inc. was born; a brick-and-mortar agency dedicated to helping small and medium-sized businesses thrive in web development and digital marketing. As the business grew, so did its need for its own national rebrand and expansion. Jarom took his vision across the United States to Tampa, Florida, to establish what is now known as Smartly Done—a modern solution to smarter web design and marketing. Today, he helps with sales and custom projects across all departments. He’s scouted talented experts in graphic design, programming, client relations, content creation, and sales to offer Smartly Done services for clientele throughout the world. When he’s not at work, there’s a good chance he’s traveling with family or spending time in Yellowstone or Grand Teton National Park. His knack for wildlife photography and exploring the outdoors keeps him fresh and revitalized. Jarom is actively involved in his community and church. He’s been fortunate enough to serve on many non-profit community organizations and has both advised and served on several non-profit boards. He has personally volunteered the Smartly Done services to charitable projects throughout the state. ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## MintSage Maternity [Skip to main content](https://smartlydone.com/blog/mintsage-maternity#site-content) [Skip to footer](https://smartlydone.com/blog/mintsage-maternity#site-footer) # MintSage Maternity # ![](https://smartlydone.com/media/mopjbfym/05.png?width=1646&height=836&mode=max) MintSage Maternity is a store that sells stylish maternity clothes across the United States. This startup needed a new website that would suit their ecommerce needs as well as provide an inviting and friendly user experience. This website is a great example of how photos can really make the site. Of course our design and content team helped get the site ready and laid out for our customer, but they came ready with their own beautiful photos for their products and loaded all of their products into their ecommerce system on their own. Our designer did create MintSage Maternity’s logo. They really wanted a soft, minimal feel for the logo and website. And playing off of the name “MintSage,” the soft and calming green color was selected. Looking for some great maternity clothes? Check out their site at [mintsagematernity.com](https://www.mintsagematernity.com/). 27 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Modern Rehabilitation Services [Skip to main content](https://smartlydone.com/blog/sunterra-springs#site-content) [Skip to footer](https://smartlydone.com/blog/sunterra-springs#site-footer) # Sunterra Springs # ![](https://smartlydone.com/media/asldjdcw/sunterra.png?width=1697&height=862&mode=max) Sunterra Springs offer short-term rehabilitation services void of the traditional “old-folks home” feeling. With locations across Idaho and Missouri, their 5-star accommodations have revolutionized the way rehabilitative amenities and services bolster the well-being of elderly patients. To match their open space and clean facilities, we designed their website with minimalistic elements of split components and grid galleries for an emphasis in symmetry and organization. Our development team implemented custom elements to enhance each location’s visibility with a full spanning map featuring each location throughout the country. At the click of a mouse or a tap of the screen, users can tour each location with an interactive 3d exploration or scrolling gallery of their facilities. Using a content-driven focus to consolidate information on one scrolling page for each location, users can easily navigate with stickied anchors to access any category at any point on the page. This sleek and user-friendly interface provides anyone from the young to the elderly to maneuver the site with ease. To see the stunning and customized features of the Sunterra Springs website, visit [www.sunterrasprings.com](http://www.sunterrasprings.com/). 31 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## JAB Construction Services [Skip to main content](https://smartlydone.com/blog/jab-construction#site-content) [Skip to footer](https://smartlydone.com/blog/jab-construction#site-footer) # JAB Construction JAB Construction provides residential and commercial building services to customers in Southeast Idaho. It was time for a refreshed design on JAB Construction's website. We gave them a modern new look, while preserving their brand identity. They frequently make updates to their own site and needed a new content management system that made this process easier for them. With their new image galleries for available properties and to display their current projects, they can easily rearrange and add new photos to the site. Check out their site at [jabconst.com](https://www.jabconst.com/). ![](https://smartlydone.com/media/nu3jhmal/screencapture-jabconst-2020-07-09-11_06_25.png) 09 Jul 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Worst & Associates [Skip to main content](https://smartlydone.com/blog/worst-associates#site-content) [Skip to footer](https://smartlydone.com/blog/worst-associates#site-footer) # Worst & Associates # ![](https://smartlydone.com/media/0wefqrw5/worst.png?width=1697&height=862&mode=max) Worst & Associates is a law firm in Twin Falls, ID. With decades of combined experience, the attorneys at Worst & Associates started their own firm and needed a website to boost their online presence. Smartly Done was able to deliver. First, our design team worked very collaboratively with the team to develop a logo and color scheme that exuded the professional tone our client wanted. Once we had that process finished up, it was time to move on to the website. Another collaborative effort, our content team met with the team at Worst & Associates to review the written content and layout of the website. After our client was happy with their website, we pushed it live for them to use as a tool for lead acquisition and to share more information about their firm. To learn more about Worst & Associates or to see their site, visit [worstandassociates.com](https://www.worstandassociates.com/). 11 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Get in Touch [Skip to main content](https://smartlydone.com/get-in-touch#site-content) [Skip to footer](https://smartlydone.com/get-in-touch#site-footer) # Contact Us Have questions? # Reach Out Drop us a line. We'd be happy to answer any questions you have. First name _\*_The 'First name' field is required Last name _\*_The 'Last name' field is required Email address _\*_Please enter a valid Email address Telephone Message Send Your message is being sent, please wait. Thank you for your enquiry. Someone from our team will be in touch soon. ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Infinity Security Services [Skip to main content](https://smartlydone.com/blog/infinity-security#site-content) [Skip to footer](https://smartlydone.com/blog/infinity-security#site-footer) # Infinity Security ![](https://smartlydone.com/media/li0byu0n/infinity-security.png) Infinity Security provides security services in the Idaho Falls, ID area. From on-site security for businesses to mobile patrols to event security, they can do it all. Infinity Security came to us to get a website up for their new business. They provided us with their content and their logo, and our team took that and turned it into an easy-to navigate website for their customers to learn more about their services. With a platform to reach more customers online, Infinity Security has the foundation they need to continue to grow their business. View their site at [infinitysecurityco.com](https://www.infinitysecurityco.com/). 18 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Idaho Business Highlights [Skip to main content](https://smartlydone.com/blog/?page=2#site-content) [Skip to footer](https://smartlydone.com/blog/?page=2#site-footer) # Blog [![](https://smartlydone.com/media/pt0iebmi/rex-peds.png?width=160&height=100&v=1d9f2ec44bcd550)\\ \\ Rexburg Pediatrics\\ \\ The practice may be new, but the providers are all seasoned professionals at Rexburg Pediatrics. As of April 11th of 2022, their services are now providing Rexburg and the surrounding communities new specialists for children’s care.](https://smartlydone.com/blog/rexburg-pediatrics/) 09 Mar 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/vqdl3b20/hire-east-idaho.png?width=160&height=100&v=1d9f2ec44717470)\\ \\ Hire East Idaho\\ \\ Hire East Idaho is the newest source for job opportunities throughout Eastern Idaho. A product of Riverbend Communications, their new site provides premium sponsors—Melaleuca, Teton Auto Group, East Idaho Credit Union, Idahoan, Mountain View/Idaho Falls Community Hospital, and Riverbend Communications—the ability to feature endless jobs in easy to find, easy to apply formats.](https://smartlydone.com/blog/hire-east-idaho/) 02 Mar 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/pusmpp2j/terrace-health.png?width=160&height=100&v=1d9f2ec44263aa0)\\ \\ Terrace Health\\ \\ Award winning specialists in home health, home care, and hospice, Terrace Health operates in multiple locations throughout the country to provide elderly individuals unparalleled care and attention. As a sister company to their nationally renowned Sunterra Springs rehabilitation facilities, Terrace Health brings the professionalism and experience from the facility into the homes of their patients.](https://smartlydone.com/blog/terrace-health/) 01 Mar 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/jwwb0vn3/protean-preparedness.png?width=160&height=100&v=1d9f2ec43db00d0)\\ \\ Protean Preparedness\\ \\ In the age of pandemics and natural disasters comes Protean Preparedness, a consulting practice founded by Trevor Covington, Certified Emergency Manager (CEM), aiming to prepare businesses, government agencies, and individual entities for any hazards that may threaten their efficacy.](https://smartlydone.com/blog/protean-preparedness/) 17 Feb 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/j23lvvvw/rm-pulmonology.png?width=160&height=100&v=1d9f2ec438f9ff0)\\ \\ Rocky Mountain Pulmonology\\ \\ As one of the newest additions to Mountain View Hospital’s growing affiliates, Rocky Mountain Pulmonology now serves the Idaho Falls area for respiratory based difficulties and diseases. Led by Dr. Vivian Keenan, MD, from Upstate NY, she brings specialized care in bronchoscopic procedures, critical care ultrasound, lung cancer, and interstitial lung disease.](https://smartlydone.com/blog/rocky-mountain-pulmonology/) 14 Feb 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/ch5by3tl/idaho-steel-1.png?width=160&height=100&v=1d9f2ec43446620)\\ \\ Idaho Steel\\ \\ With over 100 years of experience in the steel fabrication industry, Idaho Steel has provided Idaho Falls and the international community expertly crafted stainless steel food processing equipment rivaled by none. Since 1918, their team of fabricators has manufactured and installed thousands of state-of-the-art food processing equipment throughout the world, revolutionizing food and the means of its production.](https://smartlydone.com/blog/idaho-steel/) 08 Feb 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/lbcpyfds/wheeler-electric.png?width=160&height=100&v=1d9f2ec42ae67b0)\\ \\ Wheeler Electric, Inc.\\ \\ For over 60 years, Wheeler Electric has provided Idaho Falls and its surrounding areas premiere and professional electrical services. This family-run and founded business undertakes jobs of any size, including new construction, residential, government contracts, and industrial projects. With services offered 24/7, their customers are ensured a direct line of contact whenever it matters most.](https://smartlydone.com/blog/wheeler-electric-inc/) 01 Feb 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/5utlvpmz/artitorium.png?width=160&height=100&v=1d9f2ec41cd7d90)\\ \\ ARTitorium\\ \\ The Idaho Falls Arts Council returned to Smartly Done with a need to update the website of their affiliate organization, the ARTitorium. Originally the Rio Theater in downtown Idaho Falls, the ARTitorium was anonymously donated in 2013 with a dream of becoming “a lively and fun place of kids in downtown Idaho Falls.”](https://smartlydone.com/blog/artitorium/) 27 Jan 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/hniaybbj/comore-loma.png?width=160&height=100&v=1d9f2ec4218de70)\\ \\ Comore Loma Water Corporation\\ \\ From the hills of eastern Idaho Falls comes the Comore Loma Water Corporation. Structured to supply the surrounding residents a source of regulated water services, CLW provides its members a \*tapped\* source for everything related to water.](https://smartlydone.com/blog/comore-loma-water-corporation/) 24 Jan 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/g0mbhx5s/leopold.png?width=160&height=100&v=1d9f2ec4263a310)\\ \\ Leopold Music Studio\\ \\ From the heart of Idaho Falls comes the musical masterminds of Blake and Esther Leopold. Their combined experience in vocal pedagogy, Grand Opera performances, directorial endeavors, and humble private teaching sessions has led to their creation of Leopold Music Studio.](https://smartlydone.com/blog/leopold-music-studio/) 19 Jan 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Job Opportunities East Idaho [Skip to main content](https://smartlydone.com/blog/hire-east-idaho#site-content) [Skip to footer](https://smartlydone.com/blog/hire-east-idaho#site-footer) # Hire East Idaho ![](https://smartlydone.com/media/vqdl3b20/hire-east-idaho.png?width=1693&height=860&mode=max) Hire East Idaho is the newest source for job opportunities throughout Eastern Idaho. A product of Riverbend Communications, their new site provides premium sponsors—Melaleuca, Teton Auto Group, East Idaho Credit Union, Idahoan, Mountain View/Idaho Falls Community Hospital, and Riverbend Communications—the ability to feature endless jobs in easy to find, easy to apply formats. Non-premium businesses are also given the opportunity to advertise jobs within the region at no cost. This fully custom website required heavy lifting from our development and design team: Adam Humpherys, Jesse Hillman, and Kyle Richards. Together, they created conditional submission forms, allowing employers the option to screen new job postings and applicants all at the convenience of an email submission. Jesse implemented procedures to allow premium sponsors more exposure due to their paid sponsorship, while filtering the non-paid businesses as secondary postings. To help feature the premium sponsors, Kyle created color schemes that coincided with the branding of each business. This subliminal yet direct method of showcasing premium listings gives users a color-coded, visual reference to the business from which it associates. Additionally, individual landing pages were created to organize premium sponsored job listings that matched the branding and color schemes of each organization. In anticipation of Google ads and monetized content, Kyle styled blank spaces adjacent to job postings in lieu of ads soon to come. Whenever Hire East Idaho begins to monetize advertisements throughout the site, components are already in place to seamlessly fit within the layout of the page. Our capabilities in web design, marketing, and content creation were put to the test in this new addition to the web. As our clients would agree, their new site lives up to the high expectations and user-friendly functionality they’ve come to expect with our capable team here at Smartly Done. Give the site a look and peruse for a new job over at [hireeastidaho.com](https://hireeastidaho.com/). 02 Mar 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Eagle Ridge Ranch [Skip to main content](https://smartlydone.com/blog/eagle-ridge-ranch#site-content) [Skip to footer](https://smartlydone.com/blog/eagle-ridge-ranch#site-footer) # Eagle Ridge Ranch # ![](https://smartlydone.com/media/wvcfcisk/eagle.png?width=1697&height=862&mode=max) Eagle Ridge Ranch welcomes tourists and locals alike to experience the Old West at their cattle ranch. From cute cabins and camping to horseback riding and fly fishing, you can do it all at this eastern Idaho gem. When the team at Eagle Ridge Ranch came to us, it was important to them to provide a new, modern experience from their previous website. It needed to be a visual experience more than anything, to help show their guests the awesome fun that they can have at the ranch. The colors on the site bring out the professionalism and warm personality of what Eagle Ridge Ranch is all about. The site really does represent the people who run it. They are both really sweet and welcoming, and they're pretty fun to be around. It’s easy to work with someone who cares so deeply about what they do, so we sought to help bring that out in their website. Eagle Ridge Ranch sent us several photos they and their customers had taken over the years to use throughout the site. We used a lot of their previous written content, but rewrote and organized pieces of it to help add more clarity and answer any questions their customers might have. Another important aspect of this website was to set up an online waiver. There are several activities on the ranch that guests need to sign waivers for, so adding this to the website was a no brainer to help make our client’s lives a little easier. Let your website work for you! Our developers helped create that form so guests would be able to sign and send in their waiver completely online. To see their site, visit [eagleridgeranch.com](https://www.eagleridgeranch.com/). 13 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Challenger Pallet Supply [Skip to main content](https://smartlydone.com/blog/challenger-pallet-supply#site-content) [Skip to footer](https://smartlydone.com/blog/challenger-pallet-supply#site-footer) # Challenger Pallet & Supply Sorry # Sorry This video does not exist. They’re the largest wooden pallet producer in the Intermountain West; they’re Challenger Pallet & Supply, originally based in Idaho Falls, Idaho. First founded in 1969 by Victor and Gloria Hegsted, this multi-generational family owned and operated business has passed the legacy of environmentally friendly pallet production and distribution down the family line, and now into the supply chains of hundreds of businesses, organizations, and independent clients across the country. Long standing businesses with regular clientele oftentimes neglect the modernization of their online presence. Family descendent and General Manager of Challenger Pallet, Justin Hegsted, approached us at Smartly Done to revitalize and optimize their website with new interactive features, custom photo and video work, responsive desktop and mobile capabilities, and compelling blog entries. Multimedia Content Lead, Casey Soelberg, conducted on-site video and photo shoots in both Idaho Falls and Ogden, Utah, to capture team headshots, in-production action sequences of pallet creation, and high quality facility photos. These media assets are featured throughout their new website, including a dynamic homepage banner video to highlight the elaborate processes occurring at Challenger Pallet each day. Our Search Engine Optimization (SEO) Digital Marketing team—Kaili Killpack and Alyssa Higginson—stepped in on this project as well, managing social media accounts, writing blog entries, and creating custom graphics and posts to stimulate traffic and exposure to Challenger Pallet’s new online facelift. With the aid of the professionally captured photo and video assets, Challenger Pallet can rest assured their front-facing customer marketing is artfully crafted and beautifully represented. This stunning site is one out of many examples of how Smartly Done can invigorate established companies to excel in our digital world. See for yourself the new look and feel of Challenger Pallet [here](https://challengerpallet.com/). 03 May 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Pulmonology Services in Idaho [Skip to main content](https://smartlydone.com/blog/rocky-mountain-pulmonology#site-content) [Skip to footer](https://smartlydone.com/blog/rocky-mountain-pulmonology#site-footer) # Rocky Mountain Pulmonology ![](https://smartlydone.com/media/j23lvvvw/rm-pulmonology.png?width=1693&height=833&mode=max) As one of the newest additions to Mountain View Hospital’s growing affiliates, Rocky Mountain Pulmonology now serves the Idaho Falls area for respiratory based difficulties and diseases. Led by Dr. Vivian Keenan, MD, from Upstate NY, she brings specialized care in bronchoscopic procedures, critical care ultrasound, lung cancer, and interstitial lung disease. To help feature Dr. Keenan’s new practice, our long standing client, Mountain View Hospital, requested we design and create a website worthy of their current sites. After procuring multiple domains that redirect back to their main domain, our development team, led by Adam Humpherys, ensured RM Pulmonology received maximum exposure on the web. In addition to maximizing exposure, our SEO Specialist, Kaili Killpack, handled all the Google Business Listing updates and information for the most professional and accurate presentation on the web. Our Lead Designer, Kyle Richards, based the color scheme and font choices off the existing logo to emphasize a universally branded feel throughout the site. For more personalized touches, Kyle placed the RM Pulmonology logo within footers, banners, and headings to further distinguish their practice. While minimal in written and media content, our Content Lead, Casey Soelberg, cleanly and clearly highlighted the most important services and specializations provided by RM Pulmonology. Users can expect a direct look into the services offered by Dr. Keenan and her team while having convenient access to schedule appointments and contact their offices at the touch or click of a button. The sleek and simplistic style of RM Pulmonology’s new website will guarantee users a positive experience while navigating their pages. See how effective simple can be at [www.rockymountainpulmonology.com](https://rockymountainpulmonology.com/). 14 Feb 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Silver Spring Financial [Skip to main content](https://smartlydone.com/blog/silver-spring-financial#site-content) [Skip to footer](https://smartlydone.com/blog/silver-spring-financial#site-footer) # Silver Spring Financial ![](https://smartlydone.com/media/ec2hbgxk/silver-spring.png?width=1700&height=864&mode=max) For reputable and certified financial services, look no further than Silver Spring Financial. Owned and operated by Tamie Ball, her comprehensive accounting and financial planning services are offered to any individual or entity. As a member of the Certified Financial Planner Board of Standards, the American Institute of Certified Public Accountants (AICPA), and the American Institute of Certified Tax Coaches, you’re guaranteed expert advice from an industry professional. Tamie’s increasing customer-base created a need for a highly functional, professionally crafted website for an optimal user experience. Our project manager, Casey Soelberg, worked closely with Tamie to implement her numerous 3rd-party embed widgets and tax resources for a smooth transition of content from the old to the new. Slight coding hiccups were quickly addressed by our talented development and design team, Jesse Hillman, Kyle Richards, and Adam Humphreys, ensuring a functional and stylized platform for anyone seeking her services. The development team seamlessly redirected the existing .cpa (Certified Public Accountant) domain to the simultaneously owned .com domain, maintaining an optimal flow of traffic to her website. Visit [https://www.silverspringfinancial.cpa/](https://www.silverspringfinancial.cpa/) to see how Tamie’s site came together. 20 Oct 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Kyle Clay Richards [Skip to main content](https://smartlydone.com/company/kyle-clay-richards#site-content) [Skip to footer](https://smartlydone.com/company/kyle-clay-richards#site-footer) smartlydone kylebanner 01 23 24 v02 1080p 00:00 00:00 00:15 Subtitles Off Resolution 720p480p360p240pAuto Speed 0.25X0.5X0.75X1X1.25X1.5X2X Video ID: 4490dbb91b1be1cdcd User ID: ac9bdfb61f1de0c922 Playback: HLS MSE Buffer Length: 9.984561s Dimensions: 177778x100000 Resolution: 1280x720@25 Level Cap: 1280x720 Speed: 411011 Kbps ## Share this video ### Embed Code ## Download Video - [SD](https://videos.sproutvideo.com/embed/4490dbb91b1be1cdcd/false) - [HD](https://videos.sproutvideo.com/embed/4490dbb91b1be1cdcd/false) - [UHD](https://videos.sproutvideo.com/embed/4490dbb91b1be1cdcd/false) - [Source](https://videos.sproutvideo.com/embed/4490dbb91b1be1cdcd/false) # Kyle Clay Richards Design & Front-End Development ![](https://smartlydone.com/media/4xyasy0e/kyle-headshot-light-blue.jpg?width=160&height=160&v=1dbec4470460590) Team Lunch PickPachanga's (standing order: Pollo Fundido) Passion ProjectAbstract Sports, his blog and podcast Hidden TalentWoodworking Kyle graduated from the University of Idaho in May 2014 with a BFA in Graphic Design, and he's been with Smartly Done since September of that same year. In his current role as Lead Designer, he creates logos, brochures, business cards, and any other promotional materials you could imagine. As our HTML/CSS wizard, he is responsible for making sure each website we create has a great user experience on all screen sizes, and depending on the budget, he uses preliminary research and the client's branding to implement custom design elements that fit the client's brand identity, industry, and the audience they're trying to connect with. Kyle also loves being a mentor where he gets to teach and build up our team members' skill sets in front-end code and design. In the warmer months in Idaho, it will be hard to find Kyle at home, but if you do he's probably in the garden, or doing some kind of woodworking in the garage. He loves travelling with his wife to see new things all over the country, but the trips to her home state of New Jersey are always the best of times learning how to be an uncle to her nieces and hitting the beach as much as possible. In the winter months when he's not working on his many creative side projects, he hibernates in the basement with his PS5. ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## BOSS Group, LLC [Skip to main content](https://smartlydone.com/blog/boss-group-llc#site-content) [Skip to footer](https://smartlydone.com/blog/boss-group-llc#site-footer) # BOSS Group, LLC ![](https://smartlydone.com/media/xoijlnqq/boss-1.png?width=1691&height=859&mode=max) BOSS Group of Idaho Falls, Idaho, is the upscale real-estate group with a vision for greatness. Their mixture of residential, commercial, and acreage lots are some of the most coveted and historical properties in town. Available locations range from developed, under development, and vacant properties for clients with an eye for premiere spaces. It was our pleasure to implement the classy and minimalist feel of BOSS, incorporating their deep golds and dark undertones throughout the site. Our development team, Kyle Richards, Jesse Hillman, and Adam Humpherys, created custom map functions to display each available listing and property to blend with their color scheme on one sprawling, full-scale banner. Content was quickly and seamlessly loaded by our Content Lead, Casey Soelberg. He used stickied text components to automatically scroll down the page as users navigate further through content. We’re confident the site met the high expectations of our classy clients, which you can see now at their new site at [https://www.bossgroupidaho.com/](https://www.bossgroupidaho.com/). 21 Oct 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Lucky Dawg Cleaning [Skip to main content](https://smartlydone.com/blog/lucky-dawg-cleaning#site-content) [Skip to footer](https://smartlydone.com/blog/lucky-dawg-cleaning#site-footer) # Lucky Dawg Cleaning ![](https://smartlydone.com/media/4dlbz5us/screenshot-36.jpg) A new cleaning service is making a name for itself in Idaho Falls, Idaho. Lucky Dawg Cleaning, owned and founded by Nathan Boll, has quickly gained a 5-star reputation for their comprehensive cleaning services for residential, commercial, and government clientele. Their additional expertise in VCT (vinyl composite tile) stripping and waxing revitalizes tile floors back to their original sheen. Nathan sought a professional presence on the web to feature and expand his many services to the surrounding communities. After a consultation to arrange headshots, written copy services, business card designs, and logo concepts, our team stepped in to provide Nathan with our complete package of digital marketing and web design services. With the use of our content management system (CMS), Umbraco, our team could easily implement the many features Nathan required to continue marketing his business at the click of a button. Potential clients in need of Lucky Dawg Cleaning’s many services are capable of contacting them through the website’s built-in contact form and phone number CTA capabilities. Users visiting the new site can easily navigate each page to find the service and contact information they’ll need. Explore the new site at [www.LuckyDawgCleaning.com](http://www.luckydawgcleaning.com/) to see what Smartly Done can do for the web. 12 Apr 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Wheeler Electric Services [Skip to main content](https://smartlydone.com/blog/wheeler-electric-inc#site-content) [Skip to footer](https://smartlydone.com/blog/wheeler-electric-inc#site-footer) # Wheeler Electric, Inc. ![](https://smartlydone.com/media/lbcpyfds/wheeler-electric.png?width=1676&height=821&mode=max) For over 60 years, Wheeler Electric has provided Idaho Falls and its surrounding areas premiere and professional electrical services. This family-run and founded business undertakes jobs of any size, including new construction, residential, government contracts, and industrial projects. With services offered 24/7, their customers are ensured a direct line of contact whenever it matters most. President and Vice President, Josh and Cody Wheeler, approached our team at Smartly Done to reimagine their dated and unresponsive website. Included in the much needed face-lift were managerial headshots in our in-house media studio, a video banner featured on the landing page, a fresh new color scheme, bulleted service descriptions, emergency contact forms, client testimonials, and numerous calls-to-action throughout the site. The brand new Wheeler Electric, Inc. website provides the Wheeler family and their customers a streamlined navigation experience to rival any modern site on the web. To see how our team helped the Wheeler’s, visit their new website at [www.wheelerelectric.com/](http://www.wheelerelectric.com/). 01 Feb 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Zero Center Shelf [Skip to main content](https://smartlydone.com/blog/zero-center-shelf#site-content) [Skip to footer](https://smartlydone.com/blog/zero-center-shelf#site-footer) # Zero Center Shelf ![](https://smartlydone.com/media/uixjcmmx/zero-center-shelf.png) Zero Center Floating Shelf sell custom-ordered, handmade shelves on the ecommerce site that we built them! It was important to have a platform that they could grow and sell their products with on a national level. We met with our client to discuss their website and goals, and then we went to work incorporating their brand and products photos into the site. Most of their content is in their products, which were all loaded into an ecommerce solution called Ecwid. It is robust in its filtering and sorting capabilities, which makes it super easy for customers to find the products they are looking for. The awesome thing about Ecwid and Umbraco (the content management system this site is on), is that our client is able to go in regularly and make changes to his products, pricing, content, and more. Of course, we're always available to help when needed, but how great is it to have that kind of control over your own website? Want to check out the site for yourself? Visit [zerocentershelf.com](https://www.zerocentershelf.com/). 08 Jan 2020 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## John K. Higginson [Skip to main content](https://smartlydone.com/company/john-k-higginson#site-content) [Skip to footer](https://smartlydone.com/company/john-k-higginson#site-footer) smartly done john header 1080p 00:00 00:00 00:24 Subtitles Off Resolution 720p480p360p240pAuto Speed 0.25X0.5X0.75X1X1.25X1.5X2X Video ID: d390dbb91b1be0c75a User ID: ac9bdfb61f1de0c922 Playback: Buffer Length: Dimensions: Resolution: Level Cap: Speed: ## Share this video ### Embed Code ## Download Video - [SD](https://videos.sproutvideo.com/embed/d390dbb91b1be0c75a/false) - [HD](https://videos.sproutvideo.com/embed/d390dbb91b1be0c75a/false) - [UHD](https://videos.sproutvideo.com/embed/d390dbb91b1be0c75a/false) - [Source](https://videos.sproutvideo.com/embed/d390dbb91b1be0c75a/false) # John K Higginson Management & Development ![](https://smartlydone.com/media/iaqbqvta/john-headshot-light-blue.jpg?width=160&height=160&v=1dbec47c4b21580) Team Lunch PickNew York, New York Pizza Favorite TeamKansas City Chiefs PassionGlobal Travel John graduated with a degree in Computer Science from Utah Valley University. A self-proclaimed tech nerd, John is always hungry to learn about new technologies and best practices to enhance our websites and internal processes. A true full-stack developer, AWS (Amazon Web Services) expert, and API whisperer, his skill set spans application design, website development, domain, DNS, and server management. John also helps with the more technical aspects of digital marketing, like analytics, tracking, and reporting. John is able to take a client’s vision and bring it to life, helping to create dynamic, custom-coded websites that engage target audiences and boost brand awareness. He loves problem solving and finding solutions for complex technical puzzles. To unwind, John likes to watch and play sports, especially football, golf, or basketball. In their downtime, you can find John and his wife Alyssa binge watching shows and movies with their pup Brody and guinea pig Winston. Whether it’s somewhere in the U.S. or abroad, John feels most exhilarated when he’s out of his comfort zone and off the beaten path. He’s been to several different countries, and he loves exploring new places and cultures. ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Sylvia Medina Jewelry [Skip to main content](https://smartlydone.com/blog/sylvia-medina-jewelry#site-content) [Skip to footer](https://smartlydone.com/blog/sylvia-medina-jewelry#site-footer) # Sylvia Medina Jewelry Sylvia creates unique pieces of jewelry from turquoise and other stones, and she is also a silversmith. She has been creating jewelry for over 7 years from naturally sourced materials and only uses the very best selections for her pieces. We were able to help Sylvia create a fresh new look for her website that allows her to easily maintain her online store and content. With her new ecommerce system, Ecwid, Sylvia is now able to easily sell her jewelry across her website, Etsy, Facebook, and Instagram. Check out her new site and online store at [sylviamjewelry.com](https://www.sylviamjewelry.com/). ![](https://smartlydone.com/media/sn2l05kl/screencapture-sylviamjewelry-2020-07-14-11_32_14.png) 14 Jul 2020 - [Projects](https://smartlydone.com/blog/projects/ "Projects") - [General](https://smartlydone.com/blog/general/ "General") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Machen Family Medicine [Skip to main content](https://smartlydone.com/blog/machen-family-medicine#site-content) [Skip to footer](https://smartlydone.com/blog/machen-family-medicine#site-footer) # Machen Family Medicine ![](https://smartlydone.com/media/zgtjfcaw/machen-family-medicine.png) Machen Family Medicine is a family practice in Idaho Falls, Idaho. They provide individualized care to each of their patients and advocate for each patient’s needs throughout their medical care. With a website previously hosted by WordPress, Machen Family Medicine reached out to us to set up a new website on a more user-friendly content management system. We were able to upgrade the look of their new website and utilize our in-house content writers to rewrite content and add new information to the website for the benefit of new patients. The parallax banners on the home page give the site a clean and modern feel. We also helped to incorporate their chatbot from DearDoc into the site. Our design team elevated the site by creating a background to match the clinic’s brand and create some contrast from the solid blocks of blue, white, and green. Check out their website at [machenfamilymedicine.com](https://www.machenfamilymedicine.com/). 12 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## C+H Construction Services [Skip to main content](https://smartlydone.com/blog/c-h-construction#site-content) [Skip to footer](https://smartlydone.com/blog/c-h-construction#site-footer) # C+H Construction ![](https://smartlydone.com/media/voyfzi35/pasted-image-0-2.png) C+H Construction excels in the commercial construction industry. They provide services through eastern Idaho, some of their biggest projects being for Westmark Credit Union and the Idaho National Laboratory. While this construction company has been in the biz for decades, they decided it was time to improve their online presence by letting us do some construction of our own. Our content team worked closely with the owner, Shane, to put together the written content for the website and then coordinated that with the photos we received. Our designer took the clean, modern fonts from C+H’s logo and applied similar fonts throughout the site for a cohesive look and feel with their brand. We used the bright blue from their logo sparingly as accents on the site with buttons and headings. We also designed a tri-fold brochure using the content and images from their website as a marketing tool that C+H can hand out to their customers. Check out their site at [choosech.com](https://www.choosech.com/). 18 Feb 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Kaili's Health Blog [Skip to main content](https://smartlydone.com/blog/happy-healthy-things#site-content) [Skip to footer](https://smartlydone.com/blog/happy-healthy-things#site-footer) # Happy Healthy Things # ![](https://smartlydone.com/media/b3unrpas/happy.png?width=1696&height=862&mode=max) Several of our employees have their own side projects which they’ve used our [starter kit](https://demo.sdw.dev/) for. This particular site is [Kaili](https://smartlydone.com/our-team/)’s health blog. She started it in an effort to share her own research and experiences around health and wellness and to encourage others to share their own stories. Kaili created her own logo, laid out the website how she wanted it to look, and then continues to manage and add to it on a regular basis. She used the help of our design team to work out the kinks and help with a little styling in the beginning too. Our team not only collaborates well on our client work, but they work very closely together on their own projects too. Wanna check out Kaili’s blog? Visit [happyhealthythings.com](https://www.happyhealthythings.com/). 31 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Construction and Remodeling Services [Skip to main content](https://smartlydone.com/blog/modern-valley-construction#site-content) [Skip to footer](https://smartlydone.com/blog/modern-valley-construction#site-footer) # Modern Valley Construction ![](https://smartlydone.com/media/d4jeemd3/unnamed.png) Modern Valley Construction provides residential and commercial construction and remodeling services to Bakersfield, CA and surrounding areas. With years of experience in building and flipping homes across the U.S., the owner decided to take his skills to California to start Modern Valley Construction. And with a new business, you always need a new website. This was a fun project for our content and design team. Not only did we get to write the content for the website, but we also helped them create their logo with a classy modern design that we could then apply throughout the site. We worked closely with our client to write their content and organize it on the site in a way that showcases their work. On the logo side of things, our designer collaborated with our client to create something that represented their business well. The gold gradients and clean lines of the icon and text provide that modern, high-end feel that the client wanted. Check out their site at [modernvalleyconstruction.com](https://www.modernvalleyconstruction.com/). 03 Mar 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Autumn Leaves Psychiatry [Skip to main content](https://smartlydone.com/blog/autumn-leaves-psychiatry#site-content) [Skip to footer](https://smartlydone.com/blog/autumn-leaves-psychiatry#site-footer) # Autumn Leaves Psychiatry # ![](https://smartlydone.com/media/wxuenfvj/03.png?width=1670&height=848&mode=max) Autumn Leaves Psychiatry came to us as a new psychiatric clinic looking to enhance their online reputation from the start. We helped them create their brand with their specific vision and work closely with them to bring it to life. Logo notes They provided all of their own written content to use to load into their website. With the nature of a site in the mental health industry, we kept the layout very clean and simple. When you visit the site, you land on a calming video of leaves rustling above a flowing creek to set the tone. Check it out at [autumnleavespsychiatry.com](https://www.autumnleavespsychiatry.com/). 10 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Soft Pull Solutions [Skip to main content](https://smartlydone.com/blog/soft-pull-solutions#site-content) [Skip to footer](https://smartlydone.com/blog/soft-pull-solutions#site-footer) # Soft Pull Solutions Soft Pull Solutions is a technology-oriented company that provides credit report solutions for each of the three major credit bureaus. While Soft Pull Solutions has been a client of ours for some time, their website recently received a face-lift. Their updated site has new content and capabilities to provide a better user experience for their website visitors. At Smartly Done, we encourage our clients to use the newest CMS systems to reach their full potential. With Soft Pull Solutions, we’ve done just that. The new system has more features and capabilities for editing content and adding blogs to the site, which allows Soft Pull Solutions to maximize their potential in those areas of the site. A large portion of the recent Soft Pull Solutions update was rewriting most of their content. Revising the content helped provide more details to the services on the site. The client was an expert resource and was involved in the editing process to ensure all the new information was factual and relevant. The new written and visual content, as well as the fresh layout on Soft Pull Solutions, helps the site stand out as a helpful resource for credit report solutions. We worked with the client every step of the way to ensure that each detail of the site was up to par with his expectations. We understand how important a functional, aesthetic, and unique website is to our clients and are happy to deliver! Check out [Soft Pull Solutions’ new site](https://www.softpullsolutions.com/) to get an idea of what we can do for you! ![](https://smartlydone.com/media/srfkegkx/screencapture-softpullsolutions-2020-07-09-11_01_42.png) 09 Jul 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## First Street Plumbing [Skip to main content](https://smartlydone.com/blog/first-street-plumbing#site-content) [Skip to footer](https://smartlydone.com/blog/first-street-plumbing#site-footer) # First Street Plumbing ![](https://smartlydone.com/media/e5zmfzhk/first-street-plumbing.png) For award winning plumbing and supply services, look no further than First Street Plumbing in Idaho Falls, Idaho. As the Snake River’s “oldest plumbing servicer since 1942,” their reliability throughout the region is proven by their decades of experience from their team of licensed journeymen. For 24 hours a day, seven days a week, you can count on First Street Plumbing to respond with emergency plumbing service when you need it most. Our many services in the digital marketing realm were requested by owners Tom and Marcye Gifford. To help bolster their historical and reputable reputation, our Content Lead, Casey Soelberg, interviewed the Gifford’s to create written content, and conducted on-site photo shoots for product features, service descriptions, headshots, and facility photos. In addition to the design, content, and media services we provided, our freely offered review software, ElfSight, neatly compiled their many Google reviews to represent their credibility straight from the customers themselves. Thanks to this feature, clients can write Google reviews directly from the reviews page without leaving the site at all, reflecting the credibility, quality, and convenience of First Street Plumbing’s decades of successful business. Let the website speak for itself, which you can see by visiting [www.FirstStreetPlumbingCenter.com](http://www.firststreetplumbingcenter.com/) to see what Smartly Done can do for you. 04 Apr 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Eastern Idaho Neurology [Skip to main content](https://smartlydone.com/blog/eastern-idaho-neurology#site-content) [Skip to footer](https://smartlydone.com/blog/eastern-idaho-neurology#site-footer) # Eastern Idaho Neurology ![](https://smartlydone.com/media/lo1jquia/eastern-idaho-neurology.png?width=1695&height=861&mode=max) For over 20 years, Dr. Stephen G. Vincent, MD, FAAN, has provided eastern Idaho and its surrounding areas with top quality neurological care. Now operating out of the Eastern Idaho Neurology office at 2353 Coronado St., their specialized services can facilitate more patients at their central location in Idaho Falls. Without a website throughout the years, Dr. Vincent and his team recently acknowledged the need for a platform to easily and beautifully showcase their many available services. Our Content Lead, Casey Soelberg, and SEO Manager, Kaili Killpack, visited Dr. Vincent and his team for interviews, pictures, and details about their facility. Our continued collaboration led to an aesthetically pleasing and functional website where patients can easily contact their facilities for appointments and payments. When the need arises to update information, patient forms, or available services, Eastern Idaho Neurology can utilize the built-in components through the content management system, Umbraco, to conveniently add content over time. The overall design and layout was achieved through constant communication with Dr. Vincent’s team to create a final representation worthy of their branding, fonts, and color schemes. Every detail was considered, which makes this site a shining example of what Smartly Done can do for our clients. To see Dr. Vincent’s new website now available to the public, visit the link here: [https://www.eastidahoneurology.com/](https://www.eastidahoneurology.com/). 09 Nov 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Spencer Opal Mines [Skip to main content](https://smartlydone.com/blog/spencer-opal-mines#site-content) [Skip to footer](https://smartlydone.com/blog/spencer-opal-mines#site-footer) # Spencer Opal Mines ![](https://smartlydone.com/media/gi2nshth/pasted-image-0-8.png) Spencer Opal Mines is the largest privately owned gem stone producer in Idaho, and is the major producer of opal in the state. The owners of the mine wanted to improve their online marketing, and a big part of that revolved around their website. Their previous website was on Wordpress, and it was difficult to make changes to–not to mention outdated. So we helped them bring new life back into their website with a snazzy new online store, a homepage video banner (which our team helped put together), and an overall modern and clean feel. Most of the content that we have on this new website was brought over from their previous site, but we organized it in a way that was easier to navigate. Previously, it took a couple of clicks to get to the online store, and now you can do that in one click from the header of the website. Another fun feature of this website is an Instagram feed on their homepage. With the visual nature of their product it only made sense to highlight the beautiful photos that they share on their Instagram account. ![](https://smartlydone.com/media/udhhbrx3/pasted-image-0-9.png) Check out this new website at [spenceropalmines.com](https://www.spenceropalmines.com/). 23 Mar 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## The Telespam Project [Skip to main content](https://smartlydone.com/blog/the-telespam-project#site-content) [Skip to footer](https://smartlydone.com/blog/the-telespam-project#site-footer) # The Telespam Project # ![](https://smartlydone.com/media/s4ipiuvi/01.png?width=1669&height=848&mode=max) The Telespam Project was created in an effort to identify scams and other telecommunication crimes as well as the companies behind them. They came to us with a vision and plan in place for their website, with logo and content in hand, and we helped make it happen. Check out the site at [telespam.com](https://www.telespam.com/). 04 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Center for Hope [Skip to main content](https://smartlydone.com/blog/center-for-hope#site-content) [Skip to footer](https://smartlydone.com/blog/center-for-hope#site-footer) # Center for Hope ![](https://smartlydone.com/media/4u4pmuf2/center-for-hope.png) The Center for Hope is one of nine peer-to-peer recovery centers in the state of Idaho. They are a non-profit in Idaho Falls that provides free addiction and mental health recovery services to adults (18 and up). With all of the good work this organization does for the community, we were pleased to be able to assist them with their new website. We helped move Center for Hope’s website into an updated content management system that allows them to easily keep their website up to date. With this website, we uploaded their logo and applied their branding through their fonts and colors. Center for Hope holds regular meetings and activities for their clients and the community, so they needed an easy way to display that. We integrated a Google Calendar onto their site and styled it. Anytime they update the calendar, the changes will be reflected on the website. After providing a training for them on the CMS, the team at Center for Hope can now make changes to their website as needed. See their website at [centerforhopeif.org](https://www.centerforhopeif.org/). 28 Oct 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Etched in Stone [Skip to main content](https://smartlydone.com/blog/etched-in-stone#site-content) [Skip to footer](https://smartlydone.com/blog/etched-in-stone#site-footer) # Etched in Stone ![](https://smartlydone.com/media/gqxfoe2h/etched.png?width=1685&height=856&mode=max) Etched in Stone is an Idaho Falls based business structured on handmade stone, tile, and glass etchings and engravings with a targeted focus toward memorials. Purchased by David and Heather Murdoch in 2016, they’ve relocated to a larger facility due to their high demand for elaborately intricate headstones, monuments, welcome signs, and more. This created a need to showcase their unique products in an aesthetically pleasing, modern design on the web. That’s where we come in! To emphasize the importance of their monuments, our design team featured the various categories of gravestones and memorials on a single page, anchored with a stickied navigation menu to conveniently scroll to any category at any point. As scrolling becomes more and more dominant with the use of phones and content driven hierarchies, we utilized this functionality to highlight each and every picture in a 5-row gallery grid. Our media specialist, Garrett Slight, conducted on-location shoots for both video and photography. His use of drone footage captured the sweeping landscape of the Teton range and surrounding cemeteries to act as a highlight video for the main page. To see the new and improved Etched in Stone website, visit [www.murdochmemorials.com](http://www.murdochmemorials.com/). 21 Sep 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Sumar Trading Post [Skip to main content](https://smartlydone.com/blog/sumar-trading-post#site-content) [Skip to footer](https://smartlydone.com/blog/sumar-trading-post#site-footer) # Sumar Trading Post ![](https://smartlydone.com/media/5bofilqc/sumar.png?width=1698&height=863&mode=max) Sumar Trading Post offers guns, ammo, and recreational gear for sportsmen in the Big Lost River area of Mackay, Idaho. Run by Hank and Susie Green along with their four sons, Billy, Mark, Joey and Hank, their family-run business has equipped thousands of customers and enthusiasts with Second Amendment gear. As a small-town business with a large-scale clientele, the Green’s required a website that could feature their wide range of guns, ammo, and accessories. We stepped in to design their existing content around featured products and annual events, which helps highlight their consistent activity throughout the gun community in Idaho and beyond. Our minimalistic and clean design approach for this site showcases merchandise clearly and boldly, emphasizing featured products and events as the main focus when navigated. To see what our design has done for Hank and Susie’s new presence on the web, visit them at [www.SumarTradingPost.com](http://www.sumartradingpost.com/) for the full experience. 10 Sep 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Blackfoot Medical Center [Skip to main content](https://smartlydone.com/blog/blackfoot-medical-center#site-content) [Skip to footer](https://smartlydone.com/blog/blackfoot-medical-center#site-footer) # Blackfoot Medical Center # ![](https://smartlydone.com/media/ekiojlwg/bmc.png?width=1696&height=862&mode=max) Blackfoot Medical Center in southeastern Idaho experienced a soft rebrand and needed to bring that to life in a new website. Their old website was on an outdated content management system that didn’t allow for easy and quick changes, so we were all too happy to help them upgrade. Our design team took the colors and logo from their rebrand and implemented those throughout the website. Then our content team worked closely with the clinic managers to move over all of the correct content and organize it in a way that was easy for their patients to navigate. Check it out at [blackfootmedicalcenter.com](https://www.blackfootmedicalcenter.com/). 25 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Rootz Property Management [Skip to main content](https://smartlydone.com/blog/rootz-property-management#site-content) [Skip to footer](https://smartlydone.com/blog/rootz-property-management#site-footer) # Rootz Property Management # ![](https://smartlydone.com/media/prwpwylr/04.png?width=1649&height=838&mode=max) Rootz Property Management is a company that manages rentals in the Boise, Idaho area. This new business came to us with their content and logo ready, and they just need our expertise on how to get everything in place. We used icons and stock photography throughout the site to help add visual appeal to the content Rootz sent to us. And then we worked very collaboratively with them to review the site and make the changes they requested so they could start marketing as quickly as possible. The layout of this particular theme’s navigation lent itself well to adding all of Rootz’ third-party owners and renters portals and available listings. To view the whole site, visit [rootzpm.com](https://www.rootzpm.com/). 16 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Dickinson Neurological Surgery [Skip to main content](https://smartlydone.com/blog/dickinson-neurological-surgery#site-content) [Skip to footer](https://smartlydone.com/blog/dickinson-neurological-surgery#site-footer) # Dickinson Neurological Surgery ![](https://smartlydone.com/media/3poovkpu/dickinson-neurological-surgery.png) Dr. John Dickinson opened up a new neurosurgery clinic in Idaho Falls, Idaho and came to us for a new website. Our content team met with Dr. Dickinson and his marketing team to discuss the needs of this new website and worked with them closely throughout the process to review and finish the site. Dr. Dickinson sent us a list of the type of content that he wanted on the website and our in-house content writers took that list, researched the topics, and wrote new content unique to this website. We then organized that content in a way that makes the site easy to navigate, incorporating a mix of local and stock images to add visual appeal to the website. Check out this website at [dickinsonneurosurgery.com](https://www.dickinsonneurosurgery.com/). 12 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Studio 605 Pilates [Skip to main content](https://smartlydone.com/blog/studio-605-pilates#site-content) [Skip to footer](https://smartlydone.com/blog/studio-605-pilates#site-footer) # Studio 605 Pilates ![](https://smartlydone.com/media/qw2bu350/pasted-image-0-5.png) Studio 605 Pilates is just that, a pilates studio based out of Pocatello, Idaho. This pilates instructor needed a platform that made it easy for new and current students to learn more about the studio, schedule, and pricing. All of the written content and images were provided to our team, which we loaded onto the site in a seamless and organized manner for the best flow for visitors. One the Schedule & Pricing page you can see the use of a secondary anchor navigation that allows site visitors to easily find the items that they are looking for. ![](https://smartlydone.com/media/wplathxq/studio-605.png) Check them out at [studio605pilates.com](https://www.studio605pilates.com/). 17 Mar 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Web Design Projects [Skip to main content](https://smartlydone.com/blog/projects/?page=6#site-content) [Skip to footer](https://smartlydone.com/blog/projects/?page=6#site-footer) # Projects [![](https://smartlydone.com/media/0wefqrw5/worst.png?width=160&height=100&v=1d9f2ec33ee5000)\\ \\ Worst & Associates\\ \\ Worst & Associates is a law firm in Twin Falls, ID. With decades of combined experience, the attorneys at Worst & Associates started their own firm and needed a website to boost their online presence. Smartly Done was able to deliver.](https://smartlydone.com/blog/worst-associates/) 11 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/1etnarqw/autumn-leaves-1.png?width=160&height=100&v=1da5529bdd628c0)\\ \\ Autumn Leaves Psychiatry\\ \\ Autumn Leaves Psychiatry came to us as a new psychiatric clinic looking to enhance their online reputation from the start. We helped them create their brand with their specific vision and work closely with them to bring it to life.](https://smartlydone.com/blog/autumn-leaves-psychiatry/) 10 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/nlbkeart/chp-1.png?width=160&height=100&v=1d9f2ec3c35c220)\\ \\ Community Healthcare Partners Nebraska\\ \\ Community Healthcare Partners Nebraska provides comprehensive community care to patients in the Lincoln, Omaha, and Fremont counties. Their services range from house calls, medication management, wellness and preventative care, patient education, and more.](https://smartlydone.com/blog/community-healthcare-partners-nebraska/) 10 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/lnfkds1w/image4.png?width=160&height=100&v=1d9f2ec3074b9a0)\\ \\ Bionu\\ \\ Bionu is a startup founded by a nurse who experienced chronic health problems that ultimately all stem from gut health. After meeting with several doctors, he decided to take matters into his own hands.](https://smartlydone.com/blog/bionu/) 06 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/s4ipiuvi/01.png?width=160&height=100&v=1d9f2ec31951dc0)\\ \\ The Telespam Project\\ \\ The Telespam Project was created in an effort to identify scams and other telecommunication crimes as well as the companies behind them. They came to us with a vision and plan in place for their website, with logo and content in hand, and we helped make it happen.](https://smartlydone.com/blog/the-telespam-project/) 04 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/rbenyc2i/bioshield.png?width=160&height=100&v=1d9f2ec2d033990)\\ \\ Bioshield Hyperbaric Small Animal Therapy\\ \\ Check out this awesome site we were able to build for a company that provides hyperbaric therapy for pets!](https://smartlydone.com/blog/bioshield-hyperbaric-small-animal-therapy/) 10 May 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/xecj25ql/smith-roofing.png?width=160&height=100&v=1d9f2ec2c1fde70)\\ \\ Smith Roofing\\ \\ Smith Roofing needed an upgrade to something a little more modern, so we provided!](https://smartlydone.com/blog/smith-roofing/) 03 May 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/nrypbp4s/pasted-image-0-10.png?width=160&height=100&v=1d9f2ec26d27270)\\ \\ Bella Dea Aesthetics\\ \\ Check out this website for an Idaho-based medical aesthetics clinic. We had fun with their elegant design.](https://smartlydone.com/blog/bella-dea-aesthetics/) 29 Mar 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/q11ha10t/pasted-image-0-12.png?width=160&height=100&v=1d9f2ec2769f780)\\ \\ Eagle Rock Ambulatory Surgery Center\\ \\ With new owners, this surgery center needed a new website too! Check out what we did for them.](https://smartlydone.com/blog/eagle-rock-ambulatory-surgery-center/) 25 Mar 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/zfed3pgv/pasted-image-0-13.png?width=160&height=100&v=1d9f2ec27b7c960)\\ \\ Bonneville County Fire District #1\\ \\ We are a national brand, but we love supporting our local community too! Check out this new site for Bonneville County Fire District in Idaho.](https://smartlydone.com/blog/bonneville-county-fire-district-1/) 24 Mar 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Website Development Projects [Skip to main content](https://smartlydone.com/blog/projects/?page=9#site-content) [Skip to footer](https://smartlydone.com/blog/projects/?page=9#site-footer) # Projects [![](https://smartlydone.com/media/jefgeaul/grand-peaks-prime-meats.png?width=160&height=100&v=1d9f2ebd53d21d0)\\ \\ Grand Peaks Prime Meats\\ \\ This quality meat company has been serving restaurants for years, and this new website will help them market directly to consumers.](https://smartlydone.com/blog/grand-peaks-prime-meats/) 28 Oct 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/4u4pmuf2/center-for-hope.png?width=160&height=100&v=1d9f2ebd58a7e80)\\ \\ Center for Hope\\ \\ Center for Hope provides peer-to-peer addiction recovery services to Idaho Falls, ID. We are so pleased that they reached out to us for this new website.](https://smartlydone.com/blog/center-for-hope/) 28 Oct 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/zt4dfggo/home-nursing-with-heart.png?width=160&height=100&v=1d9f2ebd6b9afb0)\\ \\ Home Nursing with Heart\\ \\ When their Wordpress website was compromised, Home Nursing with Heart received a quick turn around on their new Smartly Done Website.](https://smartlydone.com/blog/home-nursing-with-heart/) 28 Oct 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/bfuhomj1/screencapture-idahofallsclinicpa-2020-10-27-09_05_31.png?width=160&height=100&v=1d9f2ebd3cb6960)\\ \\ Idaho Falls Clinic\\ \\ Idaho Falls Clinic, PA has provided adult healthcare to the Idaho Falls area for over 65 years, making it the oldest medical office in Eastern Idaho. When the clinic recently moved to a new location, a new website to reflect their updated facility was in order.](https://smartlydone.com/blog/idaho-falls-clinic/) 21 Sep 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/shbirjce/screencapture-idahofallsacupuncture-2020-09-16-09_24_01.png?width=160&height=100&v=1d9f2ebd2e50100)\\ \\ Idaho Falls Acupuncture\\ \\ In Idaho Falls and looking for an acupuncture specialist? Check out this new website we built!](https://smartlydone.com/blog/idaho-falls-acupuncture/) 16 Sep 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/4wvgplhb/screencapture-nwindustrialrepair-2020-09-16-09_54_01.png?width=160&height=100&v=1d9f2ebd3325db0)\\ \\ Northwest Industrial Repair & Northwest Flow Technologies](https://smartlydone.com/blog/northwest-industrial-repair-northwest-flow-technologies/) 16 Sep 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/g0wpd5am/screencapture-micheleportlock-2020-08-31-11_40_29.png?width=160&height=100&v=1d9f2ebcff84150)\\ \\ Navigating the Spectrum with Michele Portlock\\ \\ We are so happy that we could help Michele connect with others through her website. Check it out!](https://smartlydone.com/blog/navigating-the-spectrum-with-michele-portlock/) 31 Aug 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/41igbbhm/screencapture-craigcounselingidaho-2020-07-16-14_37_05.png?width=160&height=100&v=1d9f2ebcf12ea60)\\ \\ Craig Counseling\\ \\ Dr. Craig needed a new website and branded materials to help him get started with this new practice. We met with him to discuss his vision for this new brand and helped him create a logo, business cards, and his new website.](https://smartlydone.com/blog/craig-counseling/) 16 Jul 2020 - [Projects](https://smartlydone.com/blog/projects/ "Projects") - [General](https://smartlydone.com/blog/general/ "General") [![](https://smartlydone.com/media/sn2l05kl/screencapture-sylviamjewelry-2020-07-14-11_32_14.png?width=160&height=100&v=1d9f2ebcdfb38d0)\\ \\ Sylvia Medina Jewelry\\ \\ We were able to help Sylvia create a fresh new look for her website that allows her to easily maintain her online store and content.](https://smartlydone.com/blog/sylvia-medina-jewelry/) 14 Jul 2020 - [Projects](https://smartlydone.com/blog/projects/ "Projects") - [General](https://smartlydone.com/blog/general/ "General") [![](https://smartlydone.com/media/srfkegkx/screencapture-softpullsolutions-2020-07-09-11_01_42.png?width=160&height=100&v=1d9f2ebcd1349d0)\\ \\ Soft Pull Solutions\\ \\ While Soft Pull Solutions has been a client of ours for some time, their website recently received a face-lift. Their updated site has new content and capabilities to provide a better user experience for their website visitors.](https://smartlydone.com/blog/soft-pull-solutions/) 09 Jul 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Web Design Projects [Skip to main content](https://smartlydone.com/blog/projects/?page=8#site-content) [Skip to footer](https://smartlydone.com/blog/projects/?page=8#site-footer) # Projects [![](https://smartlydone.com/media/udnel2vd/pasted-image-0-1.png?width=160&height=100&v=1d9f2ec2936c840)\\ \\ Titan Steel\\ \\ This steel construction company was ready to create an online presence, and we were happy to oblige.](https://smartlydone.com/blog/titan-steel/) 15 Feb 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/vfboqlrm/pasted-image-0.png?width=160&height=100&v=1d9f2ec280489d0)\\ \\ Tailored Fencing\\ \\ Check out this simple, modern website for a fencing company in Idaho.](https://smartlydone.com/blog/tailored-fencing/) 01 Feb 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/li0byu0n/infinity-security.png?width=160&height=100&v=1d9f2ec212951e0)\\ \\ Infinity Security\\ \\ Check out this quick, simple website for a security business based in Idaho Falls, Idaho.](https://smartlydone.com/blog/infinity-security/) 18 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/bgujkeym/dioptra.png?width=160&height=100&v=1d9f2ec217527f0)\\ \\ Dioptra\\ \\ We gave Dioptra an entire new look with this modern and clean website layout. Check it out!](https://smartlydone.com/blog/dioptra/) 18 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/w1aja5dm/elite-professionals-home-care.png?width=160&height=100&v=1d9f2ec21c17330)\\ \\ Elite Professionals Home Care\\ \\ This home health company needed to upgrade their website to an easier-to-use content management system with a modern, clean look.](https://smartlydone.com/blog/elite-professionals-home-care/) 18 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/hiiggv3f/larsen-hay.png?width=160&height=100&v=1d9f2ec220cad00)\\ \\ Larsen Hay\\ \\ This project was a fun one because it allowed us to do more than just build a website, our design team created a brochure too!](https://smartlydone.com/blog/larsen-hay/) 18 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/uypchguk/center-for-wellness.png?width=160&height=100&v=1d9f2ec1faac830)\\ \\ Center For Wellness and Recovery\\ \\ Center for Wellness and Recovery received their first website as they opened a new location in Idaho Falls, ID.](https://smartlydone.com/blog/center-for-wellness-and-recovery/) 12 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/zgtjfcaw/machen-family-medicine.png?width=160&height=100&v=1d9f2ec20435eb0)\\ \\ Machen Family Medicine\\ \\ With a website previously hosted by WordPress, Machen Family Medicine reached out to us to set up a new website on a more user-friendly content management system.](https://smartlydone.com/blog/machen-family-medicine/) 12 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/3poovkpu/dickinson-neurological-surgery.png?width=160&height=100&v=1d9f2ec208f34c0)\\ \\ Dickinson Neurological Surgery\\ \\ We were excited to be a part of this new neurosurgery clinic in Idaho Falls, ID.](https://smartlydone.com/blog/dickinson-neurological-surgery/) 12 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/suym3bmu/promontory-home-health.png?width=160&height=100&v=1d9f2ec1f11bc80)\\ \\ Promontory Home Health\\ \\ Promontory Home Health provides a wide range of home health services across the San Diego County area and we gave them a new website to help share those services.](https://smartlydone.com/blog/promontory-home-health/) 11 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Google My Business Guide [Skip to main content](https://smartlydone.com/blog/google-my-business-checklist#site-content) [Skip to footer](https://smartlydone.com/blog/google-my-business-checklist#site-footer) # Google My Business Checklist ![](https://smartlydone.com/media/kjlfahlb/google-my-business-checklist.png) Google My Business is the phone book now. It's our Yellow Pages. It's where you go when you need to find a new service. Every small business needs to have a Google My Business listing. This checklist will help guide you as you create and/or claim your Google My Business listing. If you're not even sure where to start, [give us a call](https://smartlydone.com/get-in-touch/ "Contact") and our SEO specialist will help you out. [Printable Google My Business Checklist](https://smartlydone.com/media/u2tnjilm/google-my-business-checklist_sdw.pdf "Google My Business Checklist SDW") ## First Steps - Does your business have a Google My Business listing? - If so, have you claimed your Google My Business listing? ### The Basics - Is Your Google My Business Listing Working? - For You or Against You? - Is your business name correct? - Is the category listed the best one for your business? - Is your address correct? - Is your phone number correct? - Are your hours listed? Are they correct? - Do you have holiday hours listed? - Have you entered your website? - Have you entered a description of your business? ### Reviews - Do you have any reviews? - Have you received any new reviews in the last month? - Is your average review star rating 4.5 or higher? - Do respond to any reviews? - Do you respond to all reviews? ### Photos - Does your cover photo represent your business well? - Do you have an image of your logo added? - Do you have 10 or more photos? - Are your photos relevant to the business? - Do you have a 360 photo tour? - Have your customers uploaded pictures to Google My Business? - Do you have any videos? ## Next Steps - Is your information consistent across all web directories? (i.e. Facebook, Bing, Yelp) - Are you showing up in the search results for basic services/products that you offer? If you answered no to any of these questions, especially the last two, it might be time to get some help with Local SEO. Give us a call at [208-497-0700](tel:2084970700) for a free consultation. 30 Aug 2019 - [SEO](https://smartlydone.com/blog/seo/ "SEO") - [General](https://smartlydone.com/blog/general/ "General") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Family Dental Health Center [Skip to main content](https://smartlydone.com/blog/family-dental-health-center#site-content) [Skip to footer](https://smartlydone.com/blog/family-dental-health-center#site-footer) # Family Dental Health Center ![](https://smartlydone.com/media/vvnn5o5f/family-dental.png?width=1681&height=853&mode=max) Family Dental Health Center incorporates comfort and care in their dental services here in Idaho Falls, Idaho. Their need for an updated web presence provided our team an opportunity to utilize photography, videography, and custom design elements to feature their wide range of services. Our development team, largely led by our developer Jesse Hillman, created a content loading tool to migrate dozens of existing blogs from their previous site to the new. This streamlined functionality made content loading fast and efficient, keeping hours far below previous methods of individually loading each article to a new page. The proper coding has helped numerous heavy lifting projects like this thanks to our seasoned and experienced developers! The design and content aspects of this site were largely influenced by existing content. This provided the groundwork for a simplified merge from old to new, making this project a quick turnaround for our clients. Our in-house photographer and videographer, Garrett Slight, conducted on-site shoots for stills and video work to implement throughout the site. This personalized touch makes their website unique and tailored to their individual style and facility. To see our work for Family Dental Health Center, visit their site at [www.FamilyDentalHealth.com](http://www.familydentalhealth.com/). 02 Sep 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Sun-Glo of Idaho [Skip to main content](https://smartlydone.com/blog/sun-glo-of-idaho#site-content) [Skip to footer](https://smartlydone.com/blog/sun-glo-of-idaho#site-footer) # Sun-Glo of Idaho # ![](https://smartlydone.com/media/cfljmzif/sun-glo.png?width=1698&height=862&mode=max) It’s about time we did an Idaho website about potatoes! This awesome company of potato growers is an industry leader in potato packaging, from growing and harvesting to packaging and distribution. Sun-Glo had a website that was severely limited in its functionality and user experience. This new platform does a lot more work for them, by providing their packaging photos for marketers as well as introducing their customers to each of their team members. They also have some bomb potato recipes! From the content side of things, we took a lot of the content from their previous website and moved it over in a way that was simple and easy to navigate. We also worked closely with the team at Sun-Glo to gather photos of their products. Our in-house photographer even took several product photos as well as all of the staff headshots. On the design side of things, it was important to carry out the strong brand that Sun-Glo has established, with their sunshine logo and bold colors. Because the colors are so bold, we use them sparingly as accents for buttons and headings throughout the site. And of course, how could we not have the sun actually glow on their home page? To get the full effect and see their video background banner, visit [sungloidaho.com](https://www.sungloidaho.com/). 19 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Community Healthcare Partners [Skip to main content](https://smartlydone.com/blog/community-healthcare-partners-nebraska#site-content) [Skip to footer](https://smartlydone.com/blog/community-healthcare-partners-nebraska#site-footer) # Community Healthcare Partners Nebraska ![](https://smartlydone.com/media/nlbkeart/chp-1.png?width=1691&height=862&mode=max) Community Healthcare Partners Nebraska provides comprehensive community care to patients in the Lincoln, Omaha, and Fremont counties. Their services range from house calls, medication management, wellness and preventative care, patient education, and more. With a team of nurse practitioners and physician assistants, their traveling medical services keep patients safe and cared for in the comfort of their own homes. CHP Nebraska required a new website with easily navigable services and patient forms. Due to their elderly clientele, we focused on creating a simplistic and straightforward site in an easy to read format. The header of the site features four direct links to the main services, expectations, forms, and about sections for a direct path to the most pertinent information. Our content team implemented a “Contact Us” and “Online Payment Portal” for noticeable and convenient access to the most visited portions of the site. To see the minimalistic and beautiful design we created, visit the live site at [https://www.communityhcp.com/](https://www.communityhcp.com/). 10 Aug 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## White Pine Charter School [Skip to main content](https://smartlydone.com/blog/white-pine-charter-school#site-content) [Skip to footer](https://smartlydone.com/blog/white-pine-charter-school#site-footer) # White Pine Charter School ![](https://smartlydone.com/media/nmlmevwj/wpcs.png?width=1691&height=860&mode=max) White Pine Charter School (WPCS) and White Pine STEM Academy (WPSA) are two dynamic and challenging educational facilities for students in Idaho Falls, Idaho. Their conjunction of both a charter school and STEM academy accommodate students who require an emphasis in targeted subjects and high academic standards. Their need for an equally representative website challenged us to create a polished and navigable site for their wide range of services, portals, and content. Their large amount of content created a need for many of our content management components, including split components, pods, accordion dropdown menus, data tables, grids, custom forms, and plenty more that aid in an aesthetically pleasing and user friendly experience. Designing the site came down to distinctly featuring the charter school and STEM academy as separate but similar entities, seen by the color differences and individual menus for each school. Each of our own departments worked closely with the administration team from WPCS and WPSA to communicate the constantly changing layouts and content as the school year approached. With the consistent collaboration with their team and ours, we produced a stunning example of a beautiful, modern website for years to come. Want to see for yourself? Visit [www.WhitePineCharterSchool.org](http://www.whitepinecharterschool.org/) to see what our content management system has done for them. 06 Sep 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Grand Peaks Prime Meats [Skip to main content](https://smartlydone.com/blog/grand-peaks-prime-meats#site-content) [Skip to footer](https://smartlydone.com/blog/grand-peaks-prime-meats#site-footer) # Grand Peaks Prime Meats ![](https://smartlydone.com/media/jefgeaul/grand-peaks-prime-meats.png) Grand Peaks Prime Meats came to us with the need for a new website for their meat processing plant. They pride themselves in providing top-quality meats from professional and cruelty-free meat processing. For years, Grand Peaks Prime Meats has provided its quality meats to restaurants in the Southeast Idaho area, and now they want to start selling their products directly to consumers. The website can help them accomplish this goal. We took all of the content that Grand Peaks Prime Meats provided to us and loaded it onto a clean template in a powerful content management system. Now it is easy for them to go in and make changes to their website as needed. It was also important for their customers to be able to place orders online. We helped them load their products onto our ecommerce solution called [Ecwid](http://open.ecwid.com/B2R9N) and integrated that with their website. Customers can easily find the product that they want and make an order without leaving the site. And they can also get free in-store pickup! If you’re in the Idaho Falls, ID area looking for quality meats, check them out at [gpprimemeats.com](https://www.gpprimemeats.com/)! 28 Oct 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Family Medicine Rigby [Skip to main content](https://smartlydone.com/blog/upper-valley-family-medicine#site-content) [Skip to footer](https://smartlydone.com/blog/upper-valley-family-medicine#site-footer) # Upper Valley Family Medicine ![](https://smartlydone.com/media/irojrt1j/upper-valley.png?width=1695&height=861&mode=max) In Rigby, Idaho, you’ll find “Modern medicine with old fashioned care” at Upper Valley Family Medicine. Their team of healthcare professionals and specialists have provided the local community with decades of medical aid for families young and old. Their longstanding practice has gone without the presence of a website over the years. The team at Upper Valley came to us with a need to create a simple and inviting site that catered to the needs of Rigby and its surrounding areas. Both our Content Lead and Lead Designer, Casey Soelberg and Kyle Richards, conducted on-site photography of the facilities and staff for a professional and personalized touch. Each provider is featured on the homepage for a transparent look into each of their specialties and backgrounds. Each major medical service is additionally featured on a separate “Services” page, acting as a straightforward layout for any patient seeking specific or generalized needs. When Upper Valley decides to update the site further with more functionality and patient conveniences, the content management system (CMS), Umbraco, will allow them to update contact forms, patient requests, and even scheduling at the click of a button. This sleek and tailored site serves as an excellent example of the power of a user-friendly CMS, accentuated by an eye for design and full media services offered by us here at Smartly Done. Visit the site here for a look at our latest addition to launched websites this year: [https://www.familymedicinerigby.com/](https://www.familymedicinerigby.com/). 08 Nov 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Home Watch Services [Skip to main content](https://smartlydone.com/blog/rocky-mountain-home-watch#site-content) [Skip to footer](https://smartlydone.com/blog/rocky-mountain-home-watch#site-footer) # Rocky Mountain Home Watch ![](https://smartlydone.com/media/kjvn33dr/rmhw-1.png?width=1693&height=860&mode=max) While you’re away, Rocky Mountain Home Watch is there to stay for maintenance and security needs at any vacant home or residence. As a newly established home watch business in the eastern Idaho region, Debbie and Mike Glass have combined their years of experience in healthcare administration and customer service into the realm of certified home watch business owners. Their need for a professional, clean website provided our team the opportunity to design their content-heavy pages with layered text/image components and visual narratives for their numerous services. To mitigate the monotony of purely text-driven scrolling, our content and design teams collaboratively implemented bulleted and column grids, scrolling image galleries, and animated accordion dropdown menus for an intuitively functional experience. Lead designer and project manager, Kyle Richards, provided constant communication and training sessions for Debbie and Mike to manage any future changes to the site. Our user-friendly content management system (CMS), Umbraco, allows any user the convenience and effortlessness of changing any component, animation, text, or image at the click of a button. Now equipped with one of the most powerful CMS’s on the web, Debbie and Mike can begin to market their new business services with the look and feel of any modern website. See what our teams have built at [www.RockyMountainHomeWatch.com](http://www.rockymountainhomewatch.com/). 01 Nov 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Comore Loma Water [Skip to main content](https://smartlydone.com/blog/comore-loma-water-corporation#site-content) [Skip to footer](https://smartlydone.com/blog/comore-loma-water-corporation#site-footer) # Comore Loma Water Corporation ![](https://smartlydone.com/media/hniaybbj/comore-loma.png?width=1689&height=831&mode=max) From the hills of eastern Idaho Falls comes the Comore Loma Water Corporation. Structured to supply the surrounding residents a source of regulated water services, CLW provides its members a \*tapped\* source for everything related to water. Their previously dated website was in much need of a modernized presence on the web. Their dedicated board of directors collaborated with our team at Smartly Done to establish the needs of their new site, including organized PDF documentation and archiving, payment functionality, and account creation for members to access internal information and resources. The implementation of accordion components provides optimal readability for Q&As, billing information, and board meeting minutes for a clean and crisp presentation of their predominant content. This easy to navigate site offers users printable resources and updated information at the click of a button. We’re positive this new face-lift for CLW will allow all who visit an experience equal to any modern site on the web. See what the site is doing for CLW at [www.comorelomawater.org](http://www.comorelomawater.org/). 24 Jan 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Design Projects Showcase [Skip to main content](https://smartlydone.com/blog/projects/?page=10#site-content) [Skip to footer](https://smartlydone.com/blog/projects/?page=10#site-footer) # Projects [![](https://smartlydone.com/media/nu3jhmal/screencapture-jabconst-2020-07-09-11_06_25.png?width=160&height=100&v=1d9f2ebcd5f9510)\\ \\ JAB Construction\\ \\ It was time for a refreshed design on JAB Contruction's website. We gave them a modern new look, while preserving their brand identity.](https://smartlydone.com/blog/jab-construction/) 09 Jul 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/uixjcmmx/zero-center-shelf.png?width=160&height=100&v=1d9f2ec37c98e60)\\ \\ Zero Center Shelf](https://smartlydone.com/blog/zero-center-shelf/) 08 Jan 2020 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Massage Therapy Institute [Skip to main content](https://smartlydone.com/blog/international-institute-of-massage-therapy#site-content) [Skip to footer](https://smartlydone.com/blog/international-institute-of-massage-therapy#site-footer) # International Institute of Massage Therapy ![](https://smartlydone.com/media/d42nodym/iimt.png?width=1700&height=864&mode=max) Whether you’re looking for an expert massage or an institute to become a certified massage therapist, the International Institute of Massage Therapy (IIMT) in Idaho Falls, Idaho, is there to accommodate the full spectrum of massage services. With over 100 years of combined experience between their licensed therapists and owners, the institute is designed to provide the public with ongoing education and rejuvenative bodily therapies. Owners KyLee and Isaac Evans approached us at Smartly Done for a revitalization of their old website. Their previous content management system (CMS) offered little responsiveness on newer devices, with hardly any access to update the layout, color schemes, scheduling, content, or services. Content Lead, Casey Soelberg, immediately went to work migrating their existing content onto our easy-to-use CMS, Umbraco. Within hours, the content was in place and ready for the Evans’ to review, where slight edits and feedback were implemented to reach the final layout they desired. Lead Developer, Adam Humpherys, created custom coding features for an interactive scheduling calendar for any potential clients seeking appointments or availability. This allows a hands-free informational scheduling service for KyLee and Isaac, so the website can work for them even when they’re not at work. Lead Designer, Kyle Richards, utilized the existing branding, color schemes, and fonts to mimic their logo and design. This attention to detail bolstered the existing branding without detracting from the original look and feel of IIMT, creating a new and reinvigorated presence easily updated whenever they please. KyLee and Isaac were thrilled with what our modern web services could offer, especially with the ongoing training and customer service our team can provide throughout the lifespan of their new website. We feel confident we provided the revitalization they required to stay relevant and competitive in today’s digital market. See for yourself how things came together on their new site, seen here: [https://www.iimtidahofalls.com/](https://www.iimtidahofalls.com/). 04 Nov 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Eagle Rock Surgery Center [Skip to main content](https://smartlydone.com/blog/eagle-rock-ambulatory-surgery-center#site-content) [Skip to footer](https://smartlydone.com/blog/eagle-rock-ambulatory-surgery-center#site-footer) # Eagle Rock Ambulatory Surgery Center ![](https://smartlydone.com/media/q11ha10t/pasted-image-0-12.png) This surgery center in Idaho Falls, Idaho underwent new ownership and needed an updated website to show it. We took the previous Wordpress website and kept a lot of the same feel of the brand and carried that into this new site. We worked closely with the Eagle Rock team to gather content and lay out the website in a way that was easy to navigate, helpful to visitors, and ultimately made the team proud to share this website with the community. As part of the design process, we identified icons that could be used on the homepage to help give a visual representation of the information they have. We also identified a neutral color palette that could be used to help organize the content on the site with subtle changes in the background colors in different sections. Another important aspect of this website is their “Submit Feedback” form. While this form is relatively simple, it took a little extra customization than our standard contact form to get this in place. But that’s not all, since we have boots on the ground in Idaho Falls, our photographer was able to go out and get some beautiful shots of the building to display on their website. Go check it out at [eaglerocksurgery.com](https://www.eaglerocksurgery.com/). 25 Mar 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Wellness and Recovery Center [Skip to main content](https://smartlydone.com/blog/center-for-wellness-and-recovery#site-content) [Skip to footer](https://smartlydone.com/blog/center-for-wellness-and-recovery#site-footer) # Center For Wellness and Recovery ![](https://smartlydone.com/media/uypchguk/center-for-wellness.png) Center for Wellness and Recovery received their first website as they opened a new location in Idaho Falls, ID. This clinic provides wellness services, including assessments and mental health services, for adults, adolescents, children, couples, and families across a wide range of concerns. Our team was able to take the web page the Center for Wellness and Recovery had on another website and build them a fully-functioning website that patients can find to call and schedule appointments and learn more about them. Through a couple of one-on-one meetings, we worked with the Center for Wellness and Recovery staff to create a website that would give the look and feel that they wanted as well as help their patients. Our content team took the content that the clinic had already and moved it into this new website. They also wrote new content for the services page and worked with the doctor on staff to review and approve the content. From a design perspective, we added a few touches to elevate the site. With this new brand, we took the colors and carefully placed them throughout the site for a cohesive look. We also added a watermark of their logo icon into the footer and utilized their brand’s fonts throughout the site. ![](https://smartlydone.com/media/lp3ebw01/center-for-wellness-footer.png) Check out this website at [centerforwellnessidaho.com](https://www.centerforwellnessidaho.com/). 12 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Bioshield Animal Therapy [Skip to main content](https://smartlydone.com/blog/bioshield-hyperbaric-small-animal-therapy#site-content) [Skip to footer](https://smartlydone.com/blog/bioshield-hyperbaric-small-animal-therapy#site-footer) # Bioshield Hyperbaric Small Animal Therapy ![](https://smartlydone.com/media/rbenyc2i/bioshield.png) Bioshield provides hyperbaric therapy for small animals. This can be especially helpful after an invasive surgery to aid in the healing and recovery process. Along that line, they also cater to veterinarians and have several area partners and are always looking for more. Bioshield wanted a website for this new and unique business, and we were thrilled to take on the task. They came to us with very strong branding guidelines so it was important to utilize design elements that they had given us throughout the site. We worked very collaboratively with the team at Bioshield to make sure the website fit their needs, from the content writing to the layout, design, and functionality of the site. Check out their site at [bioshieldhbo.com](https://www.bioshieldhbo.com/). 10 May 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Business Blogging Benefits [Skip to main content](https://smartlydone.com/blog/does-my-business-need-a-blog#site-content) [Skip to footer](https://smartlydone.com/blog/does-my-business-need-a-blog#site-footer) # Does my business need a blog? ![](https://smartlydone.com/media/duxjnu25/nick-morrison-fhnnjk1yj7y-unsplash.jpg) A business blog is typically a page on a website that is dedicated to sharing articles about subjects that pertain to your business’s industry. Customers can visit your blog to learn more about your company, industry, and services. Not every business has a blog. By not having a blog, you are missing out on opportunities to increase sales and brand loyalty. Blogs are another great way for your website to gain attention and attract new customers. This article will inform you about niche marketing, the benefits of blogging, and will also provide you with some helpful tips and tricks for creating your own content. ## What types of businesses have blogs? Generally, personal blogs fit into a niche category. For example, some niches are: - Lifestyle: Writers focus on personal health, beauty, parenting, and development - Food: Food blogs feature recipes, best places to eat, and food photography - News: News bloggers tend to have a wider focus and will write on politics, business, entertainment, and science - Fashion: These blogs write about the best past and present trends in fashion - Business & Finance: These blogs teach you how to be a better investor, entrepreneur, and how to increase your business sales While personal blogs have to find a niche they want to be present in, your industry is already your niche. You will find that there is a blog representing almost every industry online. The question shouldn’t be, “What types of businesses have blogs?” It should be, “How can I get started in making a blog for my business?” Even if there are hundreds of companies similar to yours with a blog, you should still consider implementing one. It shows your audience that you are familiar with your field and that you feel comfortable explaining your service as an industry leader. ## How will a blog help my business? If you aren’t convinced that your competition having a blog is enough of a reason for you to have one, some other benefits may change your mind. Blogs do take work. You need to create content that will interest your readers, you need to include high-quality pictures, and you need to sell yourself. With all that work, it is only fair that you get something in return. #### SEO Having a single blog post on your site is not enough to boost the [search engine optimization](https://smartlydone.com/blog/seo-google-ads-and-social-media-ads-when-and-why-to-use-them/ "SEO, Google Ads, and Social Media Ads: When and Why to Use Them") of your website. However, if you are regularly blogging high-quality content with relevant topics for your audience, it can make a difference in how your site performs on the search engines. Blogs allow you to incorporate different ways to rank higher on search engines, like using keywords that will help people find your site faster. The more you post on your blog as it pertains to your business and industry, the more opportunities you’ll have to capture new audiences as do their research for related services online. #### Engage Customers and Potential Clients Being an expert in your industry will encourage customers to engage with your blog. Your blog can be a spot for potential customers to learn more about your products and services and what they can do with them. It should also be a spot where people go to learn more about company news. For example, if you make a company announcement, consider posting it to your blog first, and then sharing it to your other marketing channels from there (social media, email marketing, etc.). #### Industry Leader As we mentioned before, having a blog will help set you apart by increasing your status as an industry leader. Having a blog on your site where you are frequently educating your users about your company, products, and services demonstrates that you are knowledgeable in your industry. Customers are more likely to trust and work with a company when its leaders know what they are doing. ## What kind of content should I post on my business blog? It can sometimes feel overwhelming to generate new, original content for your blog. Something that may help you is to mix up the type of content you’re posting. This is as much for you as it is for your readers. You don’t want to write the same things over and over again, and they don’t want to read it. Here are some ideas for different types of content that can help your blog stay relevant and interesting. #### How-Tos For businesses that sell a product, consider creating a post about how to use it. Your post should include step by step photos, detailed instructions, and maybe even a video. How-to content can be especially useful when your product is new and people aren’t familiar with it. They can also be beneficial if you have multiple products or if you can do multiple things with one product. #### Industry News Part of being an industry leader is knowing what is going on in your industry. If there is news in your industry that affects your services or products, it should be included on your blog. This is a great opportunity to get your voice out there and put your perspective on the things that are going on in your field. #### Lists/Infographics Similar to a how-to, lists and infographics provide information for your service or product, but in a very easy to scan way. How-tos are very detailed, while infographics use basic information. Listicle blogs take the basic information to create a list wherein your product would fall. For example, if you sell furniture, you might have an article like, “Top 5 Midcentury Modern Pieces.” #### Product/Service Related Content No matter the style you use to write for your blog, your content should always be related to your company, products, services, or industry. Even if you are highlighting a community event, you should provide details about how you were involved. Your topic for your blog should always come back to your business. ## How can I encourage people to read my blog? Having a blog doesn’t guarantee that people will read it. However, there are ways to increase the chances of your blog being found and read by many. #### Simple Subscription When people visit your blog for the first time, have a simple subscription popup that will give them the option to be notified when you publish new blogs in the future. You can also include this signup form at the bottom of each post. #### Comment on Other Blogs One way to encourage people to read your blog is by commenting on other blogs and directing them, and their commenters, toward your blog by including a link. If you do this though, be sure not so spam other blogs. Make sure your comments are relevant to the articles that were shared and only share a link to your blog if it provides additional value to the conversation. #### Write Guest Posts Writing guest articles for other blogs can help increase your visibility and help generate more awareness for your company and blog. When you guest post on other blogs related to your industry, you can usually include an author bio which could link back to your blog if people are interested in reading more of your content. #### Reply to Comments When people comment on your blog posts, be sure to reply. This will help start a conversation with your customers and show them that you care about what they have to say. This can help promote brand loyalty. #### Share Your Posts on Social Media If your business has social media pages like Facebook, LinkedIn, or even Instagram, share your blog articles there! Create a post from your business social page introducing your new article with an interesting hook that gets your followers to click through and read it on your website. **Quick tip:** For Instagram, post a picture from your blog and include a link to it in your bio. You can also try a tool like Later to keep track of your individual posts and their corresponding article links. ## What are some ways I can make my blog better? Having a blog with a following doesn’t happen overnight, and oftentimes people don’t religiously read blogs from a particular business, but rather happen across relevant articles in their Google searches. To show up in those searches takes a lot of work and frequent posting. Here are a few ways that you can improve your blogs for maximum viewing potential. #### Target Audience Before you begin writing your blog, you should be aware of who your audience is because it will affect the way you write. You can do some demographic research by reviewing your company analytics to see who is buying your product or hiring your services. Once you know who your target audience is, write with them in mind. #### User-Friendly Your blog should be user-friendly. Not everyone reads from a desktop, so make sure your site is mobile friendly so people can read your blog on their phones or tablets. User-friendliness also includes making your blog accessible to all users, like those who are blind, disabled, or elderly. _Check out our accessibility guide: [11 Tips to Make Your Website More Disability Accessible](https://smartlydone.com/blog/11-tips-to-make-your-website-more-disability-accessible/ "11 Tips to Make Your Website More Disability Accessible")_ #### Consistent Voice Reading posts that are written in a consistent voice gives power to your brand. It makes it easier for your readers to understand who you are and what they can expect from you. #### Photos Every blog should have a photo. While stock photos are okay, it’s even better when the photos you use are your own. With that being said, try to use photos that are clear and professional and relate to the content that you are sharing. #### Scannable When people are on the hunt for information, they don’t want to have to dig through your article to find what they need. A way to help them find what they are looking for quickly is to write your article in a scannable way. Follow these quick steps: - Include clear headings and subheadings that indicate what you’ll be discussing in each section - Use small paragraphs - Break lists up into bullet points #### Grammar Review Nothing ruins your credibility as an industry leader faster than poor grammar. Before you press publish on a blog post, have someone review it. You can also review your post through a software like Grammarly. #### Headline Power One way to excite readers into reading your article is through the power of headlines. Your title should be catchy so that it grabs the interest of readers. If your headline indicates that it will answer the reader’s question, they’re more likely to click on it and at least skim through it. Think of the kinds of phrases people might be searching for or the questions they might have as they look for the information provided in your article. Use that for your headline/title. As more people happen upon your blog, the more opportunities you have to turn them into customers. A good blog can turn readers into customers and customers into loyal fans. Though blogs take work, they are worth it for the increased web exposure, boost in search engine optimization, and ultimately new customers. We know writing a blog can be a lot of work, but the possibilities to come from it are worth it. If you need help adding a blog to your website, [give us a call](https://smartlydone.com/get-in-touch/ "Contact")! Our content team would love to help you come up with a good blog strategy. 14 Jan 2021 - [General](https://smartlydone.com/blog/general/ "General") - [SEO](https://smartlydone.com/blog/seo/ "SEO") - [Web Tips](https://smartlydone.com/blog/web-tips/ "Web Tips") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Refresh Browser Cache [Skip to main content](https://smartlydone.com/blog/how-to-refresh-your-browser-cache#site-content) [Skip to footer](https://smartlydone.com/blog/how-to-refresh-your-browser-cache#site-footer) # How to Refresh Your Browser Cache ![](https://smartlydone.com/media/5ntguo33/refreshcache-featuredimage.jpg) If you’ve worked with us on your website, you’ve probably heard us use the term hard refresh. When we’re making changes to a client website, we’ll typically ask them to do a hard refresh on their site so they can see the new updates that we’ve made to their site. ### Why do I need to hard refresh my cache? The reason for this is that your browser stores, or caches, a copy of your website in its history to load it quicker for you. For that reason, you might not always see the newest changes to your website from your web developer until you refresh the cache, or do a hard refresh. Sometimes, simply clicking the refresh icon near your search bar (or hitting F5) will allow you to see the changes, but most often it requires the complete refresh of the cache. So, in order to help, we’ve created this visual to show you how to do this cache refresh based on your operating system and browser. Whether you are an Apple or Windows user, simply find the browser that you use and follow the keystrokes provided by the infographic below. ### What if a hard refresh doesn't work? Sometimes your everyday browser just does not want to give up its cache and a hard refresh may not work. If you find yourself in that situation, try opening the website up in an incognito window with your current browser. Incognito modes in browsers open a fresh cache of every website you visit, so it will load the most current version of any site that you pull up. See instructions below the infographic to open an incognito window. **Pro Geek Tip:** If you have Developer Tools open in Chrome, you can click and hold the refresh button in your browser to bring up a menu that allows you to “Empty Cache and Hard Reload”. If you don’t know what Developer Tools is, kindly ignore this tip and proceed to the infographic. ![](https://smartlydone.com/media/tflm5rvy/pro-geek-tip.jpg) ![](https://smartlydone.com/media/phtfp0lx/sdw-refreshcache-infographic.jpg) ### How to Open an Incognito Window #### Chrome When you have Chrome open, you can click the 3-dot menu icon and the click “New Incognito Window”, or press CTRL+Shift+N. ![](https://smartlydone.com/media/kj0jh0v2/chrome-incognito-window-cropped.jpg) #### FireFox Open FireFox, click the Menu icon in the top right, and click "New Private Window". Or use the keystroke CTRL+Shift+P. ![](https://smartlydone.com/media/eyon0yp2/firefox-incognito-window-cropped.jpg) #### Safari Open Safari, go to File on the top left of the menu bar and click “New Private Window”. Or use the keystroke Shift+CMD+N. ![](https://smartlydone.com/media/wayakous/safari-incognito-window-cropped.jpg) 09 Aug 2019 - [Web Tips](https://smartlydone.com/blog/web-tips/ "Web Tips") - [General](https://smartlydone.com/blog/general/ "General") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Promote Gift Cards [Skip to main content](https://smartlydone.com/blog/promote-your-gift-cards-on-facebook#site-content) [Skip to footer](https://smartlydone.com/blog/promote-your-gift-cards-on-facebook#site-footer) # New update: Promote your gift cards on Facebook ![](https://smartlydone.com/media/4crjnzfy/depositphotos_326273406_xl-2015.jpg) In the past, one of Facebook’s commerce policies prohibited the buying and selling gift cards on business pages. However, on April 2, Facebook announced a new gift card feature in its plans to help small and local businesses recovering from the effects of COVID-19. Business owners also have the option to create a personal fundraiser so the community can support local businesses. Facebook realizes the hardships that many businesses are experiencing as they close their doors and follow stay-home orders. The new gift card feature will allow users to purchase digital gift cards so they can support their favorite businesses. Places like restaurants, salons, gyms, and other businesses with offerings to sell can partner with Ecwid, Square, Kabbage, or Yiftee to set up gift cards and share them on Facebook. ## How to promote your gift cards on Facebook If you have an account with the previously mentioned e-commerce solutions, you are one step closer to promoting your gift cards on Facebook. If not, you can still sign up for an account with one of these platforms and get your gift cards out there! [**Ecwid instructions:**](https://support.ecwid.com/hc/en-us/articles/360013322160) 1. If you use Ecwid for your e-commerce site, then use them to enable gift cards in your store. 2. From your admin, go to catalogs, gift cards 3. Click, “Create Gift Card” 4. Use suggested settings to use right away, or choose edit settings 5. Specify your company information in your Ecwid admin page 6. Go to the “Visibility and Sharing” section of your gift cards and click “Opt-in” 7. Fill in the form Once you’ve completed all the steps for Ecwid, Facebook will review and display your gift cards as free ads to your followers. [**Square instructions:**](https://squareup.com/us/en/l/egift-cards?fbclid=IwAR2t70fIOrVgNLIUPhxu9gRGKQvTijsSL9aeMIcKsMmgMGCIbEjDWQcr_BE) 1. To set up eGift cards with Square, you’ll need to set up a free account first 2. Configure your eGift card preferences 3. Post the link to your Facebook page 4. Download the app to redeem eGift cards Let your customers know that you have eGift cards available! [**Kabbage instructions:**](https://www.kabbage.com/helpsmallbusiness?refid=prt_facebook_payments_gift&utm_medium=partners&utm_source=facebook&utm_campaign=payments-gift_20200318_facebook&utm_content=sitebanner&fbclid=IwAR0XCSvcVsMLp12sokm1_CKNN1p4q1SaY8FYQHWvZ1RJggCuaH4gNWoncLE) 1. Create a free account through Kabbage Payments to make a gift certificate option. 2. Enter your business information to Kabbage 3. Connect the bank account where you want revenue deposited 4. Share your unique gift certificate URL with customers Get started today and watch as revenue streams into your bank account. [**Yiftee instructions:**](https://c.yiftee.com/merchant-signup?fbclid=IwAR16P2sSwC6n6QoRM6i8d_sIDwEjO9rGoTIQawbeehLX2HlHLRVti6I1dng#/gift_card) 1. Making a custom-branded eGift card through Yiftee is fast and simple. 2. Upload your business details 3. Share a link for people to buy cards on your website and social platforms 4. Sit back as Yiftee handles payment processing When a customer comes in with a printed or digital gift card, you’ll know they got it through Yiftee. ## What happens next? Customers who purchase a gift card will receive an email with a unique gift card code and instructions. Gift cards will be redeemable for anything your business sells, except for more gift cards. Facebook encourages small businesses to post links to where their gift cards are available to purchase, but they are not responsible for any aspect of the purchase, fulfillment, or redemption. If a customer has a problem with their gift card, they will need to contact the merchant that is providing the offer. Share the link to your gift card in a post, create a story, or make a live video to promote the presence of your business’s gift card to encourage your follower’s support. 07 May 2020 - [General](https://smartlydone.com/blog/general/ "General") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Navigating Autism Spectrum [Skip to main content](https://smartlydone.com/blog/navigating-the-spectrum-with-michele-portlock#site-content) [Skip to footer](https://smartlydone.com/blog/navigating-the-spectrum-with-michele-portlock#site-footer) # Michele Portlock Michele Portlock helps others navigate the autism experience through her own experience with two children who have been diagnosed with level 1 autism spectrum disorder. Through this her website, Navigating the Spectrum, Michele offers consultations in person and via video conference to help educate parents and guardians about working with children on the spectrum. Michele came to us seeking a website to help share her experience and as a platform for people to connect and work with her. We helped put all of Michele's content into a Smartly Done starter kit and styled the site to match the colors in her logo. We switched out the fonts for her as well. Beyond the styling and content loading, we also helped embed Michele's podcast and booking software onto the website to allow her to easily connect with her audience. Visit her site at [micheleportlock.com](https://www.micheleportlock.com/). ![](https://smartlydone.com/media/g0wpd5am/screencapture-micheleportlock-2020-08-31-11_40_29.png) 31 Aug 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Industrial Repair Services [Skip to main content](https://smartlydone.com/blog/northwest-industrial-repair-northwest-flow-technologies#site-content) [Skip to footer](https://smartlydone.com/blog/northwest-industrial-repair-northwest-flow-technologies#site-footer) # Northwest Industrial Repair & Northwest Flow Technologies Northwest Industrial Repair provides the northwest United States with service and repair on pumps, PD blowers, vacuum pumps, and vacuum boosters. Northwest Flow Technologies is a division of Northwest Industrial Repair that provides engineering services to their customers across a range of industries. For this project, our customer came to us with all of their content ready to load into a new, clean design. We implemented their branding throughout the site (see the watermarked footer), and loaded all of their content according to their instructions for organization. Another feature that we helped these companies implement is customized forms on the websites. We built a repair request form for Northwest Industrial Repair and three new equipment sales forms for Northwest Flow Technologies. These two websites are almost identical, but they both have different content to support customer needs. Northwest Industrial Repair handles repairs and service on equipment, and Northwest Flow Technologies handles new equipment sales and engineering solutions. The two site are interlinked to help their customers find the solution they are looking for. Visit these websites at [nwindustrialrepair.com](https://www.nwindustrialrepair.com/) and [nwflowtech.com](https://www.nwflowtech.com/). ![](https://smartlydone.com/media/4wvgplhb/screencapture-nwindustrialrepair-2020-09-16-09_54_01.png) ![](https://smartlydone.com/media/r3pchdwp/screencapture-nwflowtech-2020-09-16-09_54_22.png) 16 Sep 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Community Projects Overview [Skip to main content](https://smartlydone.com/blog/?year=2019&month=3&page=3#site-content) [Skip to footer](https://smartlydone.com/blog/?year=2019&month=3&page=3#site-footer) # Blog [![](https://smartlydone.com/media/dzmcboek/puricloud.png?width=160&height=100&v=1d9f2ec4182b8f0)\\ \\ PuriCloud\\ \\ With PuriCloud comes professionally monitored and maintained cybersecurity defense. In our growing world of digital dependence, owners Erik and Brad Castle offer operational resilience in the form of fraud detection, cyberattack deterrence, data management, and analytic functions.](https://smartlydone.com/blog/puricloud/) 12 Nov 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/5qyptic0/love-the-wild.png?width=160&height=100&v=1d9f2ec4137f450)\\ \\ Love the Wild\\ \\ From philanthropy to conservation awareness, Love the Wild supports learning opportunities for children, students, and communities to enact positive impacts on the great outdoors. Founded by Sylvia Medina, President and CEO of Green Kids Club, Inc., this non-profit organization seeks to elevate the relationship between animals, educate about their habitats, and unite the people who care for them.](https://smartlydone.com/blog/love-the-wild/) 11 Nov 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/lo1jquia/eastern-idaho-neurology.png?width=160&height=100&v=1d9f2ec40a26b10)\\ \\ Eastern Idaho Neurology\\ \\ For over 20 years, Dr. Stephen G. Vincent, MD, FAAN, has provided eastern Idaho and its surrounding areas with top quality neurological care. Now operating out of the Eastern Idaho Neurology office at 2353 Coronado St., their specialized services can facilitate more patients at their central location in Idaho Falls.](https://smartlydone.com/blog/eastern-idaho-neurology/) 09 Nov 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/irojrt1j/upper-valley.png?width=160&height=100&v=1d9f2ec405842b0)\\ \\ Upper Valley Family Medicine\\ \\ In Rigby, Idaho, you’ll find “Modern medicine with old fashioned care” at Upper Valley Family Medicine. Their team of healthcare professionals and specialists have provided the local community with decades of medical aid for families young and old.](https://smartlydone.com/blog/upper-valley-family-medicine/) 08 Nov 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/d42nodym/iimt.png?width=160&height=100&v=1d9f2ec40ed2fb0)\\ \\ International Institute of Massage Therapy\\ \\ Whether you’re looking for an expert massage or an institute to become a certified massage therapist, the International Institute of Massage Therapy (IIMT) in Idaho Falls, Idaho, is there to accommodate the full spectrum of massage services.](https://smartlydone.com/blog/international-institute-of-massage-therapy/) 04 Nov 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/42ocd3gk/propeat.png?width=160&height=100&v=1d9f2ec400d7e10)\\ \\ ProPEAT\\ \\ They’re a mean, green, fertilizing machine; ProPEAT, based out of Sugar City, Idaho, supplies the world with top-grade fertilization products for lawn care and yard maintenance.](https://smartlydone.com/blog/propeat/) 03 Nov 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/kjvn33dr/rmhw-1.png?width=160&height=100&v=1d9f2ec3fc2b970)\\ \\ Rocky Mountain Home Watch\\ \\ While you’re away, Rocky Mountain Home Watch is there to stay for maintenance and security needs at any vacant home or residence. As a newly established home watch business in the eastern Idaho region, Debbie and Mike Glass have combined their years of experience in healthcare administration and customer service into the realm of certified home watch business owners.](https://smartlydone.com/blog/rocky-mountain-home-watch/) 01 Nov 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/0ahllrip/akismet.jpg?width=160&height=100&v=1d9f2eb87200800)\\ \\ Why your website should have a contact form and how to combat form spam\\ \\ The #1 complaint we hear from website owners regarding forms is that their forms are getting spammed. It's legitimately a big problem. Luckily, there we have a great solution. Akismet to the Rescue.](https://smartlydone.com/blog/why-your-website-should-have-a-contact-form-and-how-to-combat-form-spam/) 22 Oct 2021 - [Web Tips](https://smartlydone.com/blog/web-tips/ "Web Tips") [![](https://smartlydone.com/media/xoijlnqq/boss-1.png?width=160&height=100&v=1d9f2ec3f77f4d0)\\ \\ BOSS Group, LLC\\ \\ BOSS Group of Idaho Falls, Idaho, is the upscale real-estate group with a vision for greatness. Their mixture of residential, commercial, and acreage lots are some of the most coveted and historical properties in town.](https://smartlydone.com/blog/boss-group-llc/) 21 Oct 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/ec2hbgxk/silver-spring.png?width=160&height=100&v=1d9f2ec3ee15a20)\\ \\ Silver Spring Financial\\ \\ For reputable and certified financial services, look no further than Silver Spring Financial. Owned and operated by Tamie Ball, her comprehensive accounting and financial planning services are offered to any individual or entity.](https://smartlydone.com/blog/silver-spring-financial/) 20 Oct 2021 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Idaho Business Highlights [Skip to main content](https://smartlydone.com/blog/?year=2021&month=1&page=2#site-content) [Skip to footer](https://smartlydone.com/blog/?year=2021&month=1&page=2#site-footer) # Blog [![](https://smartlydone.com/media/pt0iebmi/rex-peds.png?width=160&height=100&v=1d9f2ec44bcd550)\\ \\ Rexburg Pediatrics\\ \\ The practice may be new, but the providers are all seasoned professionals at Rexburg Pediatrics. As of April 11th of 2022, their services are now providing Rexburg and the surrounding communities new specialists for children’s care.](https://smartlydone.com/blog/rexburg-pediatrics/) 09 Mar 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/vqdl3b20/hire-east-idaho.png?width=160&height=100&v=1d9f2ec44717470)\\ \\ Hire East Idaho\\ \\ Hire East Idaho is the newest source for job opportunities throughout Eastern Idaho. A product of Riverbend Communications, their new site provides premium sponsors—Melaleuca, Teton Auto Group, East Idaho Credit Union, Idahoan, Mountain View/Idaho Falls Community Hospital, and Riverbend Communications—the ability to feature endless jobs in easy to find, easy to apply formats.](https://smartlydone.com/blog/hire-east-idaho/) 02 Mar 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/pusmpp2j/terrace-health.png?width=160&height=100&v=1d9f2ec44263aa0)\\ \\ Terrace Health\\ \\ Award winning specialists in home health, home care, and hospice, Terrace Health operates in multiple locations throughout the country to provide elderly individuals unparalleled care and attention. As a sister company to their nationally renowned Sunterra Springs rehabilitation facilities, Terrace Health brings the professionalism and experience from the facility into the homes of their patients.](https://smartlydone.com/blog/terrace-health/) 01 Mar 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/jwwb0vn3/protean-preparedness.png?width=160&height=100&v=1d9f2ec43db00d0)\\ \\ Protean Preparedness\\ \\ In the age of pandemics and natural disasters comes Protean Preparedness, a consulting practice founded by Trevor Covington, Certified Emergency Manager (CEM), aiming to prepare businesses, government agencies, and individual entities for any hazards that may threaten their efficacy.](https://smartlydone.com/blog/protean-preparedness/) 17 Feb 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/j23lvvvw/rm-pulmonology.png?width=160&height=100&v=1d9f2ec438f9ff0)\\ \\ Rocky Mountain Pulmonology\\ \\ As one of the newest additions to Mountain View Hospital’s growing affiliates, Rocky Mountain Pulmonology now serves the Idaho Falls area for respiratory based difficulties and diseases. Led by Dr. Vivian Keenan, MD, from Upstate NY, she brings specialized care in bronchoscopic procedures, critical care ultrasound, lung cancer, and interstitial lung disease.](https://smartlydone.com/blog/rocky-mountain-pulmonology/) 14 Feb 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/ch5by3tl/idaho-steel-1.png?width=160&height=100&v=1d9f2ec43446620)\\ \\ Idaho Steel\\ \\ With over 100 years of experience in the steel fabrication industry, Idaho Steel has provided Idaho Falls and the international community expertly crafted stainless steel food processing equipment rivaled by none. Since 1918, their team of fabricators has manufactured and installed thousands of state-of-the-art food processing equipment throughout the world, revolutionizing food and the means of its production.](https://smartlydone.com/blog/idaho-steel/) 08 Feb 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/lbcpyfds/wheeler-electric.png?width=160&height=100&v=1d9f2ec42ae67b0)\\ \\ Wheeler Electric, Inc.\\ \\ For over 60 years, Wheeler Electric has provided Idaho Falls and its surrounding areas premiere and professional electrical services. This family-run and founded business undertakes jobs of any size, including new construction, residential, government contracts, and industrial projects. With services offered 24/7, their customers are ensured a direct line of contact whenever it matters most.](https://smartlydone.com/blog/wheeler-electric-inc/) 01 Feb 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/5utlvpmz/artitorium.png?width=160&height=100&v=1d9f2ec41cd7d90)\\ \\ ARTitorium\\ \\ The Idaho Falls Arts Council returned to Smartly Done with a need to update the website of their affiliate organization, the ARTitorium. Originally the Rio Theater in downtown Idaho Falls, the ARTitorium was anonymously donated in 2013 with a dream of becoming “a lively and fun place of kids in downtown Idaho Falls.”](https://smartlydone.com/blog/artitorium/) 27 Jan 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/hniaybbj/comore-loma.png?width=160&height=100&v=1d9f2ec4218de70)\\ \\ Comore Loma Water Corporation\\ \\ From the hills of eastern Idaho Falls comes the Comore Loma Water Corporation. Structured to supply the surrounding residents a source of regulated water services, CLW provides its members a \*tapped\* source for everything related to water.](https://smartlydone.com/blog/comore-loma-water-corporation/) 24 Jan 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") [![](https://smartlydone.com/media/g0mbhx5s/leopold.png?width=160&height=100&v=1d9f2ec4263a310)\\ \\ Leopold Music Studio\\ \\ From the heart of Idaho Falls comes the musical masterminds of Blake and Esther Leopold. Their combined experience in vocal pedagogy, Grand Opera performances, directorial endeavors, and humble private teaching sessions has led to their creation of Leopold Music Studio.](https://smartlydone.com/blog/leopold-music-studio/) 19 Jan 2022 - [Projects](https://smartlydone.com/blog/projects/ "Projects") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Unique Content Ideas [Skip to main content](https://smartlydone.com/blog/6-ways-to-generate-unique-content-ideas#site-content) [Skip to footer](https://smartlydone.com/blog/6-ways-to-generate-unique-content-ideas#site-footer) # 6 Ways to Generate Unique Content Ideas It's no secret that it's important to continuously add engaging content to your website. Now, coming up with ideas for that continuous content is another story. In this infographic, we'll give you some ideas to help generate unique content: - Google Analytics - Ranking Keywords - Industry Leaders - Industry News - Behind the Scenes - Community Events The next time you're in a jam trying to come up with a new article idea, give one of these a try. [![](https://smartlydone.com/Media/Blog/Content-Ideas.jpg)](https://smartlydone.com/Media/Blog/Content-Ideas.jpg) 13 Feb 2018 - [Infographics](https://smartlydone.com/blog/infographics/ "Infographics") - [Web Tips](https://smartlydone.com/blog/web-tips/ "Web Tips") - [General](https://smartlydone.com/blog/general/ "General") - [SEO](https://smartlydone.com/blog/seo/ "SEO") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Social Media Tips [Skip to main content](https://smartlydone.com/blog/5-important-social-media-tips-for-small-businesses#site-content) [Skip to footer](https://smartlydone.com/blog/5-important-social-media-tips-for-small-businesses#site-footer) # 5 Important Social Media Tips for Small Businesses ![](https://smartlydone.com/media/2knopg42/unsplash_6lct2krpvni.jpg) Social media is becoming a vital part of every company’s marketing strategy. Having a strong social media presence can increase brand awareness, improve your online presence, and drive traffic to your website. Whether you have yet to implement a social media strategy, or currently operate the business accounts yourself, these tips will help you to increase your understanding of social media and improve your customer engagement across multiple platforms. ## 1\. Decide which platforms you should use The first decision to make when pursuing social media is deciding which platforms are best for your business. One might assume that being on as many platforms as possible is best, but rather you should focus on where your customers are and place your efforts there. For example, if your target market is in their sixties, you would be wasting your time maintaining a Twitter account, as this platform is directed towards a younger demographic. Depending on your industry, you could do a customer survey or poll to determine which platform your customers frequent the most. It is also important to monitor your competitors and see what accounts they currently have. Doing this will allow you to learn more about the type of engagement they receive and help you determine where you will be the most successful. Knowing what works and what doesn’t work within your industry is valuable knowledge that you can use to your advantage to perfect your own social media strategy. Once you have decided which platforms are suitable for your business you must then learn the best practices for each platform. Facebook, Instagram, Twitter, and LinkedIn are the most commonly used social media platforms for businesses, and it is important to have a basic understanding of how they work before you create your accounts. _**Best practices for businesses posting on Facebook**_ Facebook is the most commonly used social media platform; it is safe to say that any small business should create and maintain a Facebook page. This platform is appropriate for all industries as you can post a large variety of content such as videos, multiple images, text, and links to external sites. Facebook also has an option to post “stories” which allows you to share a photo or video that will remain on your page for 24 hours for your followers to view. - **Utilize the tools it gives you.** This platform offers many tools to assist small businesses such as Facebook Ads that allow you to target specific audiences based on demographics that you feel would be likely to purchase your product or service. Some of these demographics include age, gender, education level, and interests. - **Track your engagement.** When creating a Facebook business page you can track engagement through the number of people who “like” your page. Liking a page simply means that person is showing support of your business and would like to see future content. Once a person likes your page, they automatically start following you, and any posts or updates you make will then show up in their feed. - **Maintain a posting schedule.** To maintain this engagement you must remain active on your account and post relevant content. Though there is not a limit for posting, you will need to find a balance between too much and not enough. You will have to gauge this with your audience; you want to keep them interested but not overwhelmed or annoyed. _**Best practices for businesses posting on Instagram**_ Though Instagram is owned by Facebook, the content of these two platforms does vary. Instagram is meant to be a visual platform and requires an image in every post. Whereas the other mentioned platforms will allow text-only posts. - **Utilize Instagram Stories.** Through Instagram, you can create posts with images or create a story. Similar to Facebook, Instagram stories can be videos or pictures that stay on your page for 24 hours and are generally used to show live or behind the scenes aspects of your product or service. They are particularly useful for e-commerce businesses as they give you a chance to showcase your products and gain customer feedback through polls and surveys. - **Use high quality photos.** Due to the focus on imagery, it is important to post high-quality pictures. - **Add location and keyword hashtags.** Add a location and hashtags when appropriate, this will make your posts more discoverable for those outside of your current followers. - **Post regularly.** Posting frequently is important, but you must find what is appropriate for your intended audience. You can determine the best posting schedule by monitoring the engagement and interactions that people make with your content. When deciding on whether to pursue Instagram for your business it is important to note that on this platform you can’t add clickable links within your posts. This is something to consider if you frequently post links to blog posts or podcasts. To share multiple links you can use an outside link service such as Linkin.bio or Linktree. _**Best practices for businesses posting on LinkedIn**_ LinkedIn is another social media platform that is commonly used by small businesses. It is mainly used for B2B, specifically to connect with business professionals in your industry, to seek company updates, or find industry-specific content. This platform is not commonly used to gain new customers. - **Encourage your employees to help.** A great way to maximize the use of this platform is through employee advocacy. By having your employees share company updates, your network can expand and your content will reach more people. - **Know how often to post.** For this platform, weekly posts are appropriate. Be sure to share relevant content within your area of expertise. - **Use hashtags and popular content.** Include hashtags and content created by similar companies. Doing this will boost your engagement and increase traffic to your page as you show support of similar businesses. - **Share job posting.** If you have openings in your business, LinkedIn is a great place to share those positions. Share it with your network to find qualified candidates for your business. _**Best practices for businesses posting on Twitter**_ Twitter is the most conversational platform, it is commonly known for more lighthearted posts and can give businesses an outlet to share more witty or laid back content. - **Post frequently.** To stay relevant it is recommended that you share content or “retweet” others’ content multiple times a day. - **Keep your posts concise.** When posting, you can include images, videos, and outside links, but any text you include in the post is limited to 280 characters. This is something to consider when deciding on creating a twitter account. If you post dense text fairly often, this may not be appropriate for your business. - **Use hashtags and retweet trending topics.** People often scroll through their Twitter feed based off of specific hashtags that they follow or topics that they are interested in. Find your audience by using hashtags that are relevant to your industry and retweeting trending topics that you can relate to. ## 2\. Set up your accounts Once you have decided on the platforms that work best for your business, you will then need to set up your accounts. Here are some best practices to follow when setting up your accounts: - Try to make your profile name as close to your business name as possible. This will make it easier for customers to find you when they research your business. - Add your logo as your profile picture across all platforms, this will help boost brand awareness. - Make sure your bio or “about” section always includes your website, address, and contact information. This will allow easy navigation for someone to find your Google My Business listing or website if customers are searching for additional information. - Also keep in mind that because Instagram is owned by Facebook if you connect the accounts, any paid advertising through Facebook will also transfer to your Instagram account. Just make sure that they are connected and both set up as business accounts. ## 3\. Develop your content ![](https://smartlydone.com/media/ymhlvm2t/getty_1189567779-1.jpg) Once you have determined the appropriate platforms and have created accounts you need to come up with a content strategy. How do you decide what to post? _**Determine your goals**_ To ensure that your content is effective you should first identify what your goals are with your social media accounts. Are you looking to connect with customers, share helpful resources and information, or inform the market of products and services offered? With the flexibility of social media, it is possible to accomplish many of these objectives simultaneously. Determining these objectives early will help to create more effective content that your audience will find interesting. _**Perform a social media audit**_ If your business already has social media accounts but hasn’t been active recently or is looking to revamp its strategy, an effective way to decide on your content is by performing a social media audit. This involves looking at previous posts and seeing what performed well and what didn’t across each platform. Facebook, Twitter, and LinkedIn also allow you to export this type of information directly from the platform. For Facebook, you can find this in the “insights” tab which shows you things such as page views, post reach, and actions on-page. If you are just starting your accounts, then observe the content released by competitors and the type of engagement that they receive. Performing this type of audit before creating any posts will assist you in knowing what content works best across each platform. * * * _Check out this article: [49 Social Media Post Ideas for Your Small Business](https://smartlydone.com/blog/49-social-media-post-ideas-for-your-small-business/ "49 Social Media Post Ideas for Your Small Business")_ * * * ## 4\. Create a regular posting schedule After deciding on the content that you want, it’s important to create a posting schedule. This can be done by taking advantage of social media management tools such as Buffer, SproutSocial, or Hootsuite. These allow you to schedule and monitor your posts across multiple platforms all in one place. Automating the posting process will also take the stress off of you and allow you to focus on other essential business activities. _**Why is it important to post regularly on social media?**_ Think of the last time you were researching a business and pulled up their Facebook page only to find that their most recent post was made over a year ago. What does this make you think? This makes the business seem disconnected and out of date. Though most businesses have a website that offers general information, social media accounts show customers recent events or company updates that help them feel connected to the company. Though every business will have varying social media goals, it is important to stay consistent and post regularly. From the management tools, you should also be given a report showing the best day and time to post for maximum engagement. Use these reports to your advantage to post at the appropriate time. Remember, consistency is key. ## 5\. Seek to build relationships and stay active! ![](https://smartlydone.com/media/4qsnscg0/unsplash_tlzhfrlj6ny.jpg) Once you have created your accounts, decided on content, and developed a posting schedule, you must now stay active. Through your social media channels, you can engage with customers, receive feedback, and build trust between the business and potential customers. By staying consistent and posting frequently, your posts will rise in social media algorithms which increases your exposure and engagement. Along with posting frequently, it is important to engage with your followers. This can be done by liking any comments you receive, responding to questions, and posting content that promotes customer interaction. An example of interactive content would be a landscaping company posting a before and after picture of a completed job. This is impressive and people would probably find this interesting. However, to boost the likelihood of engagement, the post could ask a question such as “What is your favorite part of your yard?” or “What do you do to keep your yard looking its best?” These questions will invite people to respond, and give you a chance to answer! This will build a relationship between the landscaping company and humanize their brand. This is just one example of how interactive content can help increase engagement across your channels. Depending on your industry you may have to get a little creative in finding content that will promote interaction. Implementing a strong social media strategy will help your business in many aspects including increased brand awareness, building relationships, and attracting new customers. If you need some help getting started, give Smartly Done a call! 14 Jul 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Web Tips](https://smartlydone.com/blog/web-tips/ "Web Tips") - [Social Media](https://smartlydone.com/blog/social-media/ "Social Media") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Social Media Ideas [Skip to main content](https://smartlydone.com/blog/49-social-media-post-ideas-for-your-small-business#site-content) [Skip to footer](https://smartlydone.com/blog/49-social-media-post-ideas-for-your-small-business#site-footer) # 49 Social Media Post Ideas for Your Small Business ![](https://smartlydone.com/media/xvgmwabz/nordwood-themes-yymjnpgq-x8-unsplash.jpg) Social media is an ever-growing presence in this digital era. More and more people are reaching out to your business on Facebook, Instagram, Twitter, and more! So how do you keep up and keep your followers engaged? Come up with a good social media posting strategy for your business. Don’t feel like you need to post something every day. Even 1-2 great quality posts each week can do wonders for your engagement rates. Here are 49 social media post ideas that you can use for your business. ## About the Company Post information about your company to help others learn more and feel connected to your business. **1\. Employee Features** An employee feature will typically include a photo and a description of why the employee has excelled. Employee features help your business appear personable while highlighting the positive work of your staff. **2\. Share New Branding (Logo, Website, etc.)** By sharing new branding, like a logo or link to a website, followers become more familiar with your company and brand. **3\. Customer Testimonials** We all read reviews, right? Post some reviews in a video or image format to show how awesome your business is. **4\. Employee Testimonials** Employee testimonials notify your followers of the positive working conditions and opportunities your company provides. It also increases the likelihood of having more people apply for working positions. **5\. Conduct an Interview** If you want to share more information about your company, consider conducting an interview with a manager or other employee to share. ![](https://smartlydone.com/media/nl1fq2zw/vanilla-bear-films-jewnqerg3hs-unsplash.jpg) ## Company News When something big happens in your business, let your followers know! They'll appreciate being kept in the loop. **6\. Hiring Announcements/New Employees** When you hire a new employee, make them feel loved and noticed by sharing their headshot and bio to your page. **7\. Job Openings** Post a hiring announcement for your followers to view and share. This shows that you want their help finding the next employee for your business. **8\. Company Events** Posting photos and descriptions of your company event, like a holiday or birthday party, gives your followers an inside look at your company’s culture. ## Informational Share helpful information that will keep your customers and followers coming back to your as their primary resource. **9\. New Products/Services** Having descriptions of your products and services on your page is important for new followers who may not understand what your company provides, or for those who are looking to increase their knowledge of your brand. **10\. Image Closeups** As a customer, it can be confusing and frustrating to not understand what products a company offers. You should include product photos, including image closeups, on your page so as to easily educate your audience. **11\. Case Studies** Case studies inform your followers how your company can help them and others by sharing factual evidence of your solutions. **12\. Quick Tips** When someone is scrolling quickly through their news feed, a short post including a few tips can leave a lasting impression on an otherwise brief interaction. **13\. Blog Posts** Blog posts can help your customers/followers find more information when they are seeking to understand your company or services further. Create a blog post on your website and then share it to your social channels. **14\. Infographics** Infographics break up the routine of quick tips by adding graphics to make your information aesthetic and easy to understand. **15\. How-To/DIY Tutorials Videos** How-To/DIY Tutorials break up your written content with visuals that are both educational and entertaining. ![](https://smartlydone.com/media/ylwn3lof/campaign-creators-klf0icsx4n4-unsplash.jpg) **16\. Links to Free Resources** People love free things, so sharing free resources with your followers may give you more favor in their eyes, while also making you a reliable source. **17\. Problem/Solution post** Share a problem/solution post that highlights your offerings. What is a problem that a customer recently faced? How was your solution able to help them? **18\. Podcasts** Podcasts let your audience hear your voice and learn more about your company. Share thoughtful interactions with influencers and industry leaders or provide an entertaining piece on some recent news in your business. **19\. Create a Weekly Series** When you have a large amount of content to share about one topic, consider breaking it up and sharing it over the course of several weeks. Get followers excited for the next episode of your weekly series. ## Sales Social media is a great way to enhance your sales channels. Increase leads through some of these posts. **20\. New Deals/Offers/Discounts** If you want your followers to participate in a sale promotion, share it with them! Posting new deals, offers, or discounts online also gives your audience the opportunity to share it with others. **21\. Giveaways** Hosting a giveaways on your page encourages more people to follow you and participate in the event. ![](https://smartlydone.com/media/x4cc05xk/chocolate-2422299_1280.jpg) **22\. Public Figures using your Brand** When well-regarded public figures use your brand, it encourages the people who follow and support them to do the same. It gives your brand/product a stamp of approval from someone they trust. **23\. Reach Out to Influencers** While you can have public figures use your brand, you can also tag them in posts to encourage them to try and advertise your product. ## Entertaining People are primarily on social media for entertainment. Cater to that! **24\. Caption This!** Post an image and ask for a caption. Caption contests are entertaining for people to participate in or just to follow along. However, they also make your post more widespread as mutual friends of those who comment are more likely to see it. **25\. Employee’s Interesting Talent (Video)** Sharing fun tidbits about your employees not only highlights their personality, but also the personality of your brand. **26\. Behind the Scenes of your company** Share sneak peeks behind the curtains of the work you do every day. What are employees doing in the back office? What is your manufacturing process like? What do staff meetings look like? **27\. Customer Features** Customer features allow you to share a long-form testimonial highlighting your customer’s experience with you and your product, with their permission of course. **28\. Trending Topics in your Industry** Sharing articles and opinions on topics that affect your company informs your audience that you are involved and educated on matters that influence your industry. **29\. Trending Topics in Pop Culture (i.e. #SharkWeek)** While you should know what’s going on in your industry, you should also know what’s going on in the world. This will show that you are up-to-date on current events and you can participate in the conversation. **30\. Memes or Gifs** Using memes or gifs helps keep you relevant in pop culture and shows a more humorous side to your brand. **31\. Inspirational Quotes** It can be tough to find the right words to say, especially if it revolves around a world event or holiday. Sharing an inspirational quote is a simple, yet motivating way to capture your audience’s attention. **32\. Spotify Playlist** Posting a Spotify playlist can be a fun way to share what you listen to at work or what holiday mixes you enjoy. **33\. #ThrowbackThursday** #ThrowbackThursday is an excellent way to share an impressive or memorable company memory and to highlight it again. ## Local Community Show your followers that you love your community and want to share that with them. **34\. Promote a Partnering Brand** Promoting other brands in your community and partnering with them can extend their audience into yours and can increase brand loyalty. **35\. Share Other Companies’ Posts** Sharing posts from other companies helps you appear less worried about the competition and more focused on building and lifting other businesses. **36\. Community Highlights/Landmarks** Support the local community by sharing highlights and landmarks to help build loyalty with members of the community. **37\. Community Events** Participate and share information about local events to become more involved and a more trusted citizen of the community. ![](https://smartlydone.com/media/orvpsqxv/julian-gentilezza-iwohlg2-uqu-unsplash.jpg) **38\. Local News** Post information about local news or participating in news discussions to help your company stand out as an active member of your community. ## Celebratory Social media channels are the perfect place to celebrate holidays, birthdays, and the small and large victories along the way. **39\. Employee Birthdays** It’s important to show your employees that you care and a specialized birthday post is an excellent way to do it. It communicates to your employees and followers that you care for your team. ![](https://smartlydone.com/media/eqceez3q/dominique-troy-z5psjancawo-unsplash.jpg) **40\. History/Anniversaries of Company Milestones** Sharing your milestones with your followers helps inform them about your history and how far you’ve come since you started. **41\. Holiday Salutations** It’s nice when someone wishes you a happy holiday, so do the same for your followers online by posting a photo or graphic. **42\. National Days (i.e. National Doughnut Day)** Every day is a reason to celebrate, so pay attention to national days that you can bring awareness to and celebrate, especially if it’s relevant to your business. ## Follower Participation Get your followers more involved with your social media strategy with some of these interactive posts. **43\. User-Generated Content** Ask your followers to submit content for your social posts. This engages them in a more direct way and gets them excited about seeing their work on your platform. Some great examples of this are photography or meme contests. **44\. Tag a friend content** Most contests and giveaways lead to increased followers because they require you to tag friends. Create content that encourages your followers to tag their friends or share it with others. **45\. Create a Poll** Sometimes it can be hard to make decisions, but with two choices, polls make it easy to decide and participate! Thinking about hosting an event but can’t decide what venue to use? Create a poll to ask your followers. **46\. Ask a Question** Asking questions helps your followers feel like they are a part of your community. Though they may not always answer, questions are a good way to increase involvement in your posts. **47\. Fill-in-the-blank post** A post that asks for a fill in the blank is fun because they are less in-depth than an entire question and it gives your followers an opportunity to be creative as they fill it in. **48\. Run a Live Video** A live video allows your followers to see what you are doing right then. It’s less formal than a published video or podcast and gives your audience a raw view of what you are doing. ## Re-share the Best For this last one, take advantage of all of your best performing posts. **49\. Re-share Top Performing Posts** Look back at all of the posts you’ve shared over the past several months. What kind of posts performed well? Which ones got the most engagements? Share those posts again to see how much more traction they can bring. Or use them to inspire your content sharing strategy moving forward. 31 Jan 2020 - [General](https://smartlydone.com/blog/general/ "General") - [Social Media](https://smartlydone.com/blog/social-media/ "Social Media") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Website Redesign Necessity [Skip to main content](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#site-content) [Skip to footer](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#site-footer) # 14 Important Reasons Your Website Needs a Redesign ASAP There’s a lot of talk out there about needing to update your website regularly. Some people say you should do it every 2-3 years, some say every 6 months, some say “if it ain’t broke, don’t fix it”. We tend to follow the “ain’t broke, don’t fix” philosophy, but how do you know if it ain’t broke? And if it is broke, how do you know? There are so many factors that go into good website design and functionality that it can be hard to tell what may or may not be working for you. So, we want to help. We’ve listed out common reasons that a website needs to be updated. Your website might just need a few quick tweaks from your web developer, or it might need a total redesign. We’ll go over each of these factors in-depth so you can make the best decision for your website. 01. [Navigation](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#Navigation) 02. [Too Busy](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#TooBusy) 03. [It’s U-G-L-Y](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#UGLY) 04. [Broken](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#Broken) 05. [Not Mobile Responsive](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#Responsive) 06. [Branding](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#Branding) 07. [Design](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#Design) 08. [Content](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#Content) 09. [Technology and Security](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#Technology) 10. [Reflection](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#Reflection) 11. [Business Goals](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#Goals) 12. [Conversions](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#Conversions) 13. [Competitors](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#Competitors) 14. [Difficulty with Developer](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#Developer) ## User Experience User experience is probably the most important thing to focus on when designing - or redesigning - your website. Yes, making sales is important, but you can’t do that without users. Almost everything about your website comes back to user experience. Is it working? Is it easy to navigate? Is it pretty? Yes, that last one absolutely matters! People are totally judging your website by its cover. What makes up a good user experience? Honestly, everything. But we’ll break it down into a few key points. ### 1\. Navigation Your website is difficult to navigate. If a brand new user can’t find the contact page, they can’t get a hold of you - and what does that do for sales? Maybe it’s hard to find information about your services or products. Simply put, users just can’t find the answers to the questions that drove them to your website in the first place. Your website might not be difficult for you to navigate, so to determine if this is a good reason for an update, ask someone who is unfamiliar with your site to try finding different bits of information on it. If they can’t, that’s a pretty good indicator that you need to make some changes. **Small Tweak or Total Redesign?** Don’t fret - site navigation can be a fairly simple fix that doesn’t always require an entire site redesign. If you have a good content management system, or CMS (more on this to come), then generally you can get away with simply updating the menu and some content on your site. ![](https://smartlydone.com/Media/Blog/Navigation%20screenshot.jpg) **[Back to Top](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#top)** * * * ### 2\. Too Busy A busy website can contribute to poor navigation, and a little more redesign might be necessary if this is the case for you. Flashing lights, automatic videos, colors that are way too bright, loud music, and HUGE fonts are not helpful. This isn’t MySpace, and it’s certainly not a rave (unless your business is a rave venue, then ONE of these features might be acceptable). Are there lots of distracting images, ads, or videos that take away from the goal of the website? You don’t want items on your website to distract the user from the conversion flow - you always want to offer them something valuable (like helpful or entertaining content) and offer a call-to-action that will drive them toward a conversion. Too many links can be distracting too. Only place a link where it makes sense and is helpful to offer more relevant information. **Small Tweak or Total Redesign?** A busy website is definitely an indicator that you need at least some things updated. It can be as simple as removing some of the busy, distracting features from your site. But if removing these leaves your website bare and boring, you should consider a redesign that emphasizes your important content. **[Back to Top](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#top)** * * * ### 3\. It’s U-G-L-Y If nobody wants to look at your website, then it’s time for a redesign. People are visual creatures. We want something that is appealing to look at whether it’s our food, car, clothes, books, or even the websites we browse. A bright yellow website with bold, red text and a decades-old view counter is not going to cut it. Generally, you know if your own website is not visually appealing, but sometimes it is difficult not to be biased. So, ask family, friends, and even complete strangers what they think of your website and how it looks. **Small Tweak or Total Redesign?** An ugly website can be fixed with a few small tweaks - change the background and text colors, update the font (no Comic Sans, puh-leez!), add in a few nice images and you’re already much better off. If your current CMS makes it difficult to update these or if you don’t have a CMS, then a new website should be next on your priority list. **[Back to Top](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#top)** * * * ### 4\. Broken Obviously, a broken website means that something isn’t quite right and that your users are definitely not being served with the optimal experience. If some of the features of your website like a contact form, navigation links, images, or anything else is broken, you either need to check with your web developer to fix them or upgrade to a new website with less problems. ![](https://smartlydone.com/Media/Blog/error%20screenshot.jpg) **Small Tweak or Total Redesign?** This all depends on which features are broken. Sometimes it’s just a matter of asking your web developer to go in and test and fix your contact form. Or you can go into your CMS and update broken links. However, if you are consistently getting feedback from customers about broken pages or find yourself frustrated with how often your website fails to work, you should probably go for the total redesign. **[Back to Top](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#top)** * * * ### 5\. Not Mobile Responsive A mobile responsive website is made so users can have a good web experience from their phone or tablet. Responsive websites are created to render well across a variety of devices. Some features of a responsive website include content served at various sizes (according to the device) for optimal loading speed and mobile menus for a good overall mobile experience. Not sure if your website is responsive? Try pulling it up on your phone and clicking through it. You can also check [Google’s PageSpeed Insights](https://developers.google.com/speed/pagespeed/insights/) to see how well your website is performing on mobile devices according to Google. If the mobile optimization or speed is in the red zone, this tool will give you some recommendations for improving that. ![](https://smartlydone.com/Media/Blog/pagespeed%20screenshot.jpg) **Small Tweak or Total Redesign?** If you find yourself getting frustrated at the slow speed, poorly laid-out text, or inability to navigate the site, then an upgrade to a more responsive site is the way you need to go. On the other hand, if your website is responsive, but you’re still finding that your page speed is slow, you should try [optimizing your images for pagespeed improvements](https://smartlydone.com/support/2018/01/how-to-optimize-images-for) to see if that helps. **[Back to Top](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#top)** * * * ## Outdated It’s great if your website has lasted you years and years, but at what point does your website become outdated? Trends and styles change, technology advances, and unless you’re moving forward with the times, you’re falling behind. Many factors other than time also contribute to an outdated website. ### 6\. Branding Outdated branding is usually due to changes in design trends and a matter of what is visually interesting to consumers. If your logo, colors, and overall design don’t feel “modern”, that’s probably because they aren’t. Beyond just changing to keep up with the trends, it’s important to update your branding because people get bored seeing the same thing over and over again. Brand awareness is great, but at some point, consumers become too used to seeing your brand to the point that they just pass it over. ![](https://smartlydone.com/Media/Blog/Coke_WebsiteRedesignArticle.jpg) Think about how the packaging of your favorite soda has changed over the years - the size, label, and even medium were probably updated at some point. Even your average, everyday products, from laundry detergent to toothpaste, undergo facelifts in their branding many times throughout their distribution. If they didn’t, the products would get boring and people would try something else just for a change of scenery. But when the branding changes, it keeps things interesting and more appealing. You should treat your website’s branding the same way. **Small Tweak or Total Redesign?** Outdated branding usually involves a larger redesign. If you need to update your branding, you are generally updating your entire look. Sometimes, if your website still has a fairly current layout, you can keep the bones of it and update the content, colors, and fonts to match your new branding. **[Back to Top](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#top)** * * * ### 7\. Design Outdated website designs can definitely be due to outdated branding, but often it’s a little more than that. Take a look at some newer websites and take note of features that they have that your website doesn’t. New trends are always emerging in the web design industry, and whether you like it or not, it’s important to keep up with them. Now, we’re not saying that you need to implement every new design trend you see into a redesign of your website, but if your current website feels flat and boring compared to newer sites, that’s probably because it is. So find a few new features that you can implement to keep it interesting. **Small Tweak or Total Redesign?** If the entire design of your website is outdated, your best bet is to redesign the entire thing. Sometimes a brand new website is easier than updating every outdated feature. However, you can make small tweaks to update some features and give your website a more modern feel if you can’t swing a full redesign at the moment. **[Back to Top](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#top)** * * * ### 8\. Content When was the last time you reviewed the content - text, images, video - on your website? Is it all still accurate and up-to-date? Are any of the links on your site broken? Are you able to edit the content at all? Updating your website’s content on a regular basis is not only important for giving your users the most current information but also for the sake of SEO. Google doesn’t like stagnant websites, and it rewards websites who offer more value to their users. If a competitor adds some new helpful information and your website remains the same with old content, that competitor will likely be rewarded with better search engine rankings and user engagement. Content is something that doesn’t require a complete website redesign UNLESS you don’t have the ability to edit content on your website through a good content management system (CMS). **Small Tweak or Total Redesign?** If you have a good CMS already, then you can usually go in and refresh the content yourself without having to build a new website. But if you don’t have the ability to update your content - your website is definitely not current enough and a redesign is in order. **[Back to Top](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#top)** * * * ### 9\. Technology and Security If the technological features of your website are outdated or don’t work, that’s a pretty good indicator that it’s time for an upgrade. Technology is constantly evolving, and if you want to keep up with your competitors, it’s important to keep your website up to date - especially if any aspect of your business is eCommerce. An important security feature that everyone should have on their website is an [SSL certificate](https://smartlydone.com/support/2018/08/need-ssl-certificate). This feature allows you and your website’s users to securely send information (contact form, payment info, etc.) to your hosting server, protecting it from potential threats. ![](https://smartlydone.com/Media/Blog/https%20screenshot.jpg) Google is now displaying when websites do not have this secure encryption by labeling them as “Not Secure”. ![](https://smartlydone.com/Media/Blog/http%20screenshot.jpg) That’s really not the first thing you want users to see when they visit your website. **Small Tweak or Total Redesign?** Unless it’s a simple button, contact form, or other small feature that needs a quick fix, you should probably just upgrade your website to the latest and greatest to avoid malfunctioning tech. An SSL certificate can be added without having to redesign your website. **[Back to Top](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#top)** * * * ## It’s Just Business Oftentimes, a redesign of your website is necessary because of changes in your business or industry. If your business undergoes a branding change, implements new departments, isn’t getting enough online conversions, or changes its purpose, think about how potential customers will be affected if those changes aren’t reflected on your website. Talk about inconsistency! If your website just isn’t working with your business, then you know it’s time to make a change. ### 10\. Reflection Is your website a reflection of your business? If consumers get to your website and don’t recognize that it’s you, then your website is not doing its job. Your website is the 24/7 version of your business that people can go to anytime to gather information and pull them further along in the buyer’s journey. But if your website doesn’t feel or look like it’s even the same business they visited in person, that could very well be the end of the line for them. Branding is important! Make sure it is consistent across all platforms - especially your website. Can’t tell we like branding...can you? **Small Tweak or Total Redesign?** In all seriousness, your website is just an extension of your business and it should feel that way. If it doesn’t, then a redesign is essential. Sometimes, you can update the content and the messaging to be more in-line with your business without a total redesign. **[Back to Top](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#top)** * * * ### 11\. Business Goals A website should help you reach the goals for your business. A website isn’t just something to put up simply because everyone else does (although that’s true too - it’s a total bandwagon that you need to be on). But a website should serve a purpose within your business. If your website is not helping you reach your business objectives or if your business objectives have changed since the last update of your website, it’s time to make some changes. **Small Tweak or Total Redesign?** This definitely depends on the goals of your business and your website. But if your website is not correlating with the larger goals of your business, it’s time to take a hard look at considering a redesign - and make sure you let your web designer know why! **[Back to Top](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#top)** * * * ### 12\. Conversions A number of factors can contribute to a lack of online conversions, but sometimes there are inherent problems with your website that limit conversion opportunities. Any of the previous problems mentioned can contribute to issues with conversion rates, so it’s important to take note of what updates your website might need so you can maximize your conversion opportunities. ![](https://smartlydone.com/Media/Blog/rawpixel-565456-unsplash%20(1).jpg) One possibility for not obtaining conversions is that your website isn’t being found. Now, there are a lot of factors that go into search engine optimization, but some websites just aren’t good for this. They might lack the ability to update content easily, have too much in the code to load quickly, or lack features that contribute to a better user experience. **Small Tweak or Total Redesign?** If you are not seeing conversions from your website (and there is nothing about your business model that is preventing these), then you should take a look at each possible factor that could be contributing to it. (Hint: look at all the points in this article.) If you have more than a few small changes to make, it would be wise to consider getting a new website that allows for maximum conversion potential. **[Back to Top](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#top)** * * * ### 13\. Competitors Got a New Site Okay, just because your competitors refreshed their look doesn’t mean that you have to - especially if you have a really good website already. But keep an eye on your competitors’ websites. Monitor their web traffic with a tool like [SEMrush](https://www.semrush.com/). If, or when, they get a new website, take note of any new features or information that they are offering that you might not be. If these new features speak really well to your target consumers, then it might be worth following your competitor’s lead. And, if their traffic increases after they make a huge website update, that could be a good indicator that they’re doing something right. Updating your website is sometimes just a necessary evil to stay in the game long term. **Small Tweak or Total Redesign?** Don’t redo your website simply because your competitors did. But be smart about it and take note of new features and styles that they might be using, especially if their online traffic seems to pick up. Add similar features to your website or do some research on new website trends in your industry that will give your consumers the optimal experience. **[Back to Top](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#top)** * * * ### 14\. Difficulty with Developers Sometimes you just cannot get a hold of your web developers to save your life (or the life of your business anyway). Whether you were working with a recent college graduate who found a job, an agency that is having trouble keeping up with their workflow, or any number of reasons for your web developer to be unreliable, it might be time to move on. Finding a reliable web developer who will always be available - within reason - when you have a question or concern about your website is so important. Even if you are simply unhappy with the work that you have seen from them, that is a good enough reason to find someone new. After all, they work for you, not the other way around. You should be satisfied with their service. **Small Tweak or Total Redesign?** If you don’t have access to your website files, can’t get a hold of your web developer for more than a few weeks, or are simply unhappy with your website, it might be time to start fresh with a new website and a new relationship. On the other hand, if you do have a good website but are just unhappy with the service of your web developer, you can try to transfer the hosting of your website and all of its assets to another developer that you can rely on. **[Back to Top](https://smartlydone.com/blog/14-important-reasons-your-website-needs-a-redesign-asap#top)** * * * #### Conclusion Determining when to build a new website is not always an easy decision. There is a lot of thought and planning that goes into it. You want to make sure you have the right people on your team to help the process go as smoothly as possible. If you’ve found that your website has several of the issues that we’ve mentioned, then we would highly recommend getting a new website built rather than focusing on fixing each little problem (which might cost you more in the long run). Not in a place where you can justify a new website? Focus on fixing your top issues and start planning now for the redesign that you need. Set up a savings plan and research new developers and designs so you’ll be ready to hit the ground running when it’s finally time. 14 Sep 2018 - [SEO](https://smartlydone.com/blog/seo/ "SEO") - [Web Tips](https://smartlydone.com/blog/web-tips/ "Web Tips") - [General](https://smartlydone.com/blog/general/ "General") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## On-Page SEO Signals [Skip to main content](https://smartlydone.com/blog/on-page-signals-that-help-you-rank-better-on-google#site-content) [Skip to footer](https://smartlydone.com/blog/on-page-signals-that-help-you-rank-better-on-google#site-footer) # On-Page Signals That Help You Rank On Google Trying to tackle everything about SEO (search engine optimization) on your own can be a heavy task. Google is its own beast, and trying to understand just how it works takes a lot of time, research, and testing (and they still keep secrets from us). But we have some tips for you that are a great first step on your journey toward ranking on Google. Maybe you've heard terms like on-page optimization, keywords, page titles, meta descriptions, and so on. These can all be super relevant to ranking well for specific key phrases, and they all work together. Adding these on-page signals is foundational for showing up in the search engines for any given phrase. Let's break it down by each type of on-page signal that you should (or shouldn't) be using, and how it can help. ### Page Titles A page title is information that helps search engines and internet users to know more about the page. They show up primarily in three main places: ###### 1\. Search Engine Results The page title of a website page is what shows up as a clickable headline of a search engine result. ![](https://smartlydone.com/media/rn3f0trf/page-title-screenshot.png) ###### 2\. Web Browser Tabs: The page title is what shows up as the title on the tabs at the top of each page. This makes navigation between different pages easier. ###### 3\. Social Media Sites: When a web page is shared, the page title is often used as the headline of the featured snippet the social channel will share. Here's an example from one of our posts on Facebook. ![](https://smartlydone.com/media/ro2o2nfm/social-media-page-title-screenshot.png) A page title is a great place to include phrases that match what you want that page to rank for. Let's say you're a dentist in Los Angeles and one of the services you offer is teeth whitening. For the page title of that service's page on your website, you might use something like: **"Teeth Whitening Services in Los Angeles, CA \| Dr. Smartly"** This is what people will use to determine whether to visit your website too, so make sure it is relevant to what they need and enticing enough to get them to click. If you find that your website is showing up in a lot of searches but not getting a lot of clicks, try switching up your page title and/or meta description (more on this next). #### Best Practices for Page Titles We have some key takeaways to keep in mind as you put your page titles together. ###### 1\. Keep it short and concise. You don't have unlimited space in a page title. It's best to keep it under 60 characters, so make sure to only include the most important information. ###### 2\. No keyword stuffing. What we mean by this is only use your keyword or a variation of it once. Don't overdo it like this: **"Best Teeth Whitening, Cheap Teeth Whitening, Professional Teeth Whitening..."** You'll run out of space fast, and it just starts looking spammy and unnatural. Google doesn't like it, and neither do real people (and that's who you're trying to entice). ###### 3\. Put the important stuff first. The most important keywords should come first in your title. Something like this: **"Dr. Smartly Performs Great Teeth Whitening Services in Los Angeles"** is not going to perform as well as our original example of: **"Teeth Whitening Services in Los Angeles, CA \| Dr. Smartly"** Now if the page was a bio for Dr. Smartly, then it would make perfect sense to place his name first in the page title. ###### 4\. Unique titles on every page. You want to put an original title on each page to help it appear for relevant searched information and to increase how many times people visit your website (click-through rate). Make sure to remove the default "Home" or "Enter Your Page Title Here" phrases and create a new page title. Make it look like you actually care about the little details and like you know what you are doing. ### Meta Descriptions Meta descriptions provide a brief summary of what information will be displayed on any given page of your website. This is another important piece in acquiring clicks to your site from the search engine results. ![](https://smartlydone.com/media/whqjl1kz/meta-description-screenshot.png) Meta descriptions are also sometimes used as the preview text for an article or web page when shared on social media. #### Best Practices for Meta Descriptions Pay close attention to these tips to generate the best meta descriptions for your website. ###### 1\. Keep it under 160 characters. Google doesn't always give us full control of what will display for the meta description, so it's best to err on the side of shorter descriptions to make sure your entire message will show. ###### 2\. Use keywords - but sparingly. Search engines use the words that we type into the search bar to help us find what we are looking for by bolding these words in the results. For example, when we search for "Dentist in Los Angeles" you can see that our keywords are bolded. ![](https://smartlydone.com/media/hevmo1xx/keyword-screenshot.png) Just make sure not to over-stuff keywords here either, because that only makes it feel like spam and you want people to feel comfortable clicking on your website. ###### 3\. Entice your audience. This description can determine whether or not you capture a new lead on your website. So make it enticing and relevant to the information that is on the page it leads users to. ### Meta Keywords Meta keywords are a type of meta tag that used to be important for entering keywords into a website and helping it rank better. But since people were able to easily manipulate this tag and rank low-quality pages with keyword stuffing, Google stopped using this as a ranking factor. A common misconception is that these meta keywords are still relevant. Many content management systems (website editors) still include places to input meta keywords, even though search engines ignore this tag. However, just because "meta" keywords are irrelevant now doesn't mean that keywords are too. Keywords are important to place on a given page to help it rank well for a particular phrase. If you're trying to rank a page for "teeth whitening in Los Angeles" but don't mention "teeth whitening" anywhere on the page, then it probably isn't going rank on Google very well, if at all. But, like with your page titles and meta descriptions, you don't want to overdo it. You want the content of every page to feel natural and read well, so use your keywords sparingly and don't just place the exact phrase five times on one page. Use variations of it to help it feel natural. #### Best Practices for Keyword Placement There are a few places on every page where you should place your keywords if you want that particular page to rank well: ###### 1\. Page Title If you read the page title section above, you’ll be all set here. ###### 2\. Meta Description And we’ve told you all about meta descriptions, so you’re good to go! ###### 3\. Headings or Subheadings Headings and subheadings help to break up the content on a page and show what the information will be about. They also have specific tags - h1, h2, h3, etc. - that Google sometimes looks at to help users know what information is on that page. ###### 4\. Image Alt Text If you can edit the alt text in an image on the page you are trying to rank, this is another good place to provide information about what is on your page. But only add your keyword here if it is relevant to the image because alt text is often used by people with vision impairments to give them more information about the images. ###### 5\. URL (when possible) If you can put your keyword into the URL of the web page you are trying to rank, great! This will be especially handy for service pages and to help users easily identify the page they are on. A URL like this: **drsmartly.com/teeth-whitening** is a lot more telling than something like this: **drsmartly.com/index.php?id=234.** ###### 6\. Body Content You should always include your keyword, or some variation of it, within the body text on the page. Again, this should be very natural. Don’t overuse it, and don’t overthink it. You don’t need 5-10 keyword references, just place it sparingly where it makes sense. Now that you’ve gotten the content of your web page properly optimized, you’re off to a great start! But don’t expect to be ranking on Google with just these few on-page signals. Ranking on Google can take a long time and there are more factors involved--but this gives you a great foundation to get started. If you’d like help ranking your newly optimized web page on Google, give us a call to set up a free consultation on our digital marketing and SEO services. 23 Aug 2019 - [SEO](https://smartlydone.com/blog/seo/ "SEO") - [General](https://smartlydone.com/blog/general/ "General") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Website Content Types [Skip to main content](https://smartlydone.com/blog/what-type-of-content-should-be-on-your-website#site-content) [Skip to footer](https://smartlydone.com/blog/what-type-of-content-should-be-on-your-website#site-footer) # What Type of Content Should Be on Your Website? In this infographic we'll walk you through the 4 main types of content you should be using on your website: - Images - Video - Infographics - Blog Posts Have you used all of these on your website? If not, try some of them out to see what gives you the most engagement, and, ideally, conversions. [![](https://smartlydone.com/Media/Blog/Types%20of%20Content%202.jpg)](https://smartlydone.com/Media/Blog/Types%20of%20Content.pdf) 05 Feb 2018 - [Infographics](https://smartlydone.com/blog/infographics/ "Infographics") - [Web Tips](https://smartlydone.com/blog/web-tips/ "Web Tips") - [General](https://smartlydone.com/blog/general/ "General") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Importance of Google My Business [Skip to main content](https://smartlydone.com/blog/why-every-small-business-needs-to-use-google-my-business#site-content) [Skip to footer](https://smartlydone.com/blog/why-every-small-business-needs-to-use-google-my-business#site-footer) # Why Every Small Business Needs to Use “Google My Business” Have you heard the term “local SEO”? Then you might be a small business owner. And every small business - whether it’s a store, office, or place of service where customers can interact with your business - should have a Google My Business listing. But, what is that? When you pull up your phone and do a quick Google search for services near you (we’ll use “affordable web designers” for the example below) and see a map of local businesses, also known as the local map pack – those are Google My Business listings. If you don’t have a Google My Business listing set up, then you won’t see your business here. ![](https://smartlydone.com/Media/Blog/sdw%20gmb.JPG) Why is it important for businesses to have a Google My Business listing? ##### It’s the first thing people see. With the exception of pay-per-click ads, the local map packs are usually the first thing a searcher will see when they are looking for a new service or store near them. If someone is searching for a new store or a specific service, they are more likely to click on the listing in the map pack than any other search result because it provides the most valuable information right up front – address, what they do, and phone number. ##### People trust Google. Google and its vast network of local guides are constantly working to provide accurate information through the Google My Business listings. Google is always adapting to make sure it can bring more value to the user. And the map pack is the perfect way to do that. If someone is searching for a service, Google will bring up the nearest businesses that offer that service with all of their necessary contact information. Pretty neat, huh? People generally trust Google and big brands. Because they know that Google is providing these results for them (and because they are the first results on the page), they are more likely to click on these listings. ##### You want your business to get found! Everyone is online nowadays, and if you aren’t, you are limiting the amount of business that your company can get. When someone wants to find a clothing store near them or the nearest coffee shop, they do a quick search on their phone because Google My Business listings will show them the exact information that they need. If your business is not in the results when someone makes that search, you are losing out on potential business opportunities. ##### You can build brand awareness. Even if you aren’t capturing all of the clicks with your Google My Business listing, landing your business in this local map pack puts your name out there. Even if someone doesn’t click on and go to your business this time, the next time they make that search and see your business still there, they might want to give it a try. ##### You can get great referrals. Customers can leave reviews and feedback on Google My Business listings. And many people read these reviews before even trying out a new business. This is a great way to get new customers, or to convert potential customers who are on the fence between your business and another. The better your reviews on Google, the better your chances of gaining new customers. As you can see, there are many benefits to using Google My Business for your company. And the risk of not having one just isn’t worth it. #### How To Create a Google My Business Listing We’ve compiled this list of resources directly from Google to help you create your Google My Business listing. The first thing you’ll want to be aware of is that you do need a Gmail account to claim and manage your Google My Business listing. If you already have a business account with Google, that is perfect. If not, then you can create a free Gmail for the sole purpose of managing your Google account. This first link will walk you through signing your business up for a Google listing. Follow the step by step instructions here to create your business on Google, or to claim your business if it is already showing up on Google. [https://support.google.com/business/answer/6300717](https://support.google.com/business/answer/6300717) Once you’ve created your Google listing, you’ll need to verify that your business is real. You can follow the verification process with the steps in this next link. [https://support.google.com/business/answer/6300716?hl=en&ref\_topic=6300675](https://support.google.com/business/answer/6300716?hl=en&ref_topic=6300675) Once you’re business is verified, you just need to make sure you are keeping your business up to date and adding relevant details to your listing to help potential customers find your business when they type in a query online. This final link is a guide from Google that will help you optimize your Google My Business listing. [https://support.google.com/business/answer/6337473](https://support.google.com/business/answer/6337473) If you wish to speak to Google directly, or have questions about your Google My Business listing, call the **Google My Business Support Number** at **1-844-491-9665**. 17 Apr 2018 - [SEO](https://smartlydone.com/blog/seo/ "SEO") - [General](https://smartlydone.com/blog/general/ "General") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Yelp Profile Guide [Skip to main content](https://smartlydone.com/blog/creating-and-claiming-a-yelp-profile-for-your-small-business#site-content) [Skip to footer](https://smartlydone.com/blog/creating-and-claiming-a-yelp-profile-for-your-small-business#site-footer) # Creating and claiming a Yelp profile for your small business Getting online reviews and filling out online profiles for your business are both important parts of showing up well in the search engines. Google, Bing, and other search engines use online directories like Yelp, Yellowpages, and so many others to help verify that your business is legit. This gives your business credibility and gives you the opportunity to receive online feedback from your customers via the reviews on these websites. Yelp is an important website in the world of online reviews, so it’s a good idea for your business to have a listing to both help give you more credibility with the search engines and get more reviews. In this guide, we’ll show you how to create and claim your Yelp business profile. ## How to create a Yelp profile for your business **Step 1: Create a Yelp Business Account** Go to [biz.yelp.com/signup](https://biz.yelp.com/signup) to create your account. Under your business account, you can manage multiple profiles for several businesses or locations. You don’t need to have a separate login for each business you own or manage. Fill out your first name, last name, email, and password. Then click “Sign Up.” ![](https://smartlydone.com/media/qhphjdlg/yelp-step-1.png?width=500&height=278.61163227016885) **Step 2: Search for your business** Next, Yelp will prompt you to “look up your business.” Sometimes business profiles are automatically generated from users who wanted to leave reviews. So it’s important to check to see if you have a listing already out there before creating a new one. Before filling out your business information, go to Yelp.com in a new window and search for your business. If you don’t find it, then return to your biz.yelp.com window and continue to Step 3. If you do find your business, it will likely have an “Unclaimed” notice next to the name. If that’s the case, then hover over “Unclaimed” and click “Claim this business.” Yelp will then prompt you to receive an email, text, or phone call to verify your business profile. See Step 4 for more details. ![](https://smartlydone.com/media/2gkp05wv/yelp-step-2.png?width=375&height=188) **Step 3: Add your business** After you create your Yelp business account, you’ll be brought to [this page](https://biz.yelp.com/business_name_and_location) to add your business. Fill out your zip code and business name and click “Continue.” ![](https://smartlydone.com/media/zskmjrjt/yelp-step-3.png) On the next page, fill out your business categories, business phone number, website, and street address. Click “Continue.” ![](https://smartlydone.com/media/a4hjj554/yelp-step-3-1.png?width=500&height=305.43933054393307) **Step 4: Claim your business profile on Yelp** On the next page, you’ll see a couple of different options to verify your Yelp business profile. You can receive an email if you have an email set up on the same domain as your business website. Or you can receive a text or phone call to your business number. Whichever option you choose will provide a verification code which you will then enter on the next screen. ![](https://smartlydone.com/media/1cnebye4/yelp-step-4.png?width=500&height=295.85798816568047) Once this verification is done, you officially have a public business profile! **Step 5: Add information to your profile** The last step is to make sure there is enough information on your business profile for Yelp to show your business to new customers. On your profile dashboard, you’ll see a banner or prompts to add more business information. Click through these prompts to fill out your profile. ![](https://smartlydone.com/media/ya2nfrcj/yelp-step-5.png?width=500&height=123.57581069237511) Items that you definitely want to include on your Yelp business profile: - Photos of your business - Photos of products (if applicable) - Business Hours - Business category - Contact information (Phone number, website, email) - Services or products that you offer - Menu (if applicable) Now that your business profile is complete, start getting reviews on Yelp! Check out [our Yelp review guide](https://smartlydone.com/blog/how-to-get-reviews-on-yelp-and-why-some-yelp-reviews-don-t-show/ "How to get reviews on Yelp (and why some Yelp reviews don’t show)") for more information. 04 Sep 2020 - [SEO](https://smartlydone.com/blog/seo/ "SEO") - [General](https://smartlydone.com/blog/general/ "General") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/) ## Optimize Your Website [Skip to main content](https://smartlydone.com/blog/why-you-should-optimize-your-website-for-mobile-devices#site-content) [Skip to footer](https://smartlydone.com/blog/why-you-should-optimize-your-website-for-mobile-devices#site-footer) We've gathered some telling statistics about mobile usage worldwide with this infographic. People are spending more time than ever on their mobile devices. Most of the world's website traffic comes from mobile devices. Many people make purchases directly from their mobile devices. And how handy is it to be able to look up comparisons and reviews on an item while you are in a store? If you're not sure where to get started in turning your website mobile-friendly, [check out our video here](https://smartlydone.com/blog/why-you-should-optimize-your-website-for-mobile-devices# "Is your website mobile friendly?"). [![](https://smartlydone.com/Media/Blog/Mobile-Phone-Statistics.jpg)](https://smartlydone.com/Media/Blog/Mobile%20Phone%20Statistics.pdf) 25 Apr 2018 - [Infographics](https://smartlydone.com/blog/infographics/ "Infographics") - [General](https://smartlydone.com/blog/general/ "General") ![Illustration of 100 North Tampa building in Tampa, Florida](https://smartlydone.com/media/fxzljjwo/smartlydone_locationicontampa_07-12-22_v01-03.png?width=160&height=160&rmode=boxpad) #### Tampa, Florida 1600 E 8th Ave Suite A200 Tampa, FL 33605 [813-476-6581](tel:8134766581) [smartlydone.com](https://smartlydone.com/ "Home") ![Illustration of the historic Idaho Falls water tower in Idaho Falls, Idaho](https://smartlydone.com/media/trobbd3w/smartlydone_locationiconif_07-12-22_v01-01.png?width=160&height=160&rmode=boxpad) #### Idaho Falls, Idaho 545 W 19th St Idaho Falls, ID 83402 [208-419-0051](tel:2084190051) [//mws.dev](https://mws.dev/)