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Google My Business Checklist

Google My Business is the phone book now. It's our Yellow Pages. It's where you go when you need to find a new service. Every small business needs to have a Google My Business listing. This checklist will help guide you as you create and/or claim your Google My Business listing. If you're not even sure where to start, give us a call and our SEO specialist will help you out. 

Printable Google My Business Checklist

First Steps

  • Does your business have a Google My Business listing?
  • If so, have you claimed your Google My Business listing?

The Basics

  • Is Your Google My Business Listing Working?
  • For You or Against You?
  • Is your business name correct?
  • Is the category listed the best one for your business?
  • Is your address correct?
  • Is your phone number correct?
  • Are your hours listed? Are they correct?
  • Do you have holiday hours listed?
  • Have you entered your website?
  • Have you entered a description of your business?


  • Do you have any reviews?
  • Have you received any new reviews in the last month?
  • Is your average review star rating 4.5 or higher?
  • Do respond to any reviews?
  • Do you respond to all reviews?


  • Does your cover photo represent your business well?
  • Do you have an image of your logo added?
  • Do you have 10 or more photos?
  • Are your photos relevant to the business?
  • Do you have a 360 photo tour?
  • Have your customers uploaded pictures to Google My Business?
  • Do you have any videos?

Next Steps

  • Is your information consistent across all web directories? (i.e. Facebook, Bing, Yelp)
  • Are you showing up in the search results for basic services/products that you offer?

If you answered no to any of these questions, especially the last two, it might be time to get some help with Local SEO. Give us a call at 208-497-0700 for a free consultation.

About the author

Smartly Done

Tampa, Florida

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Suite A200
Tampa, FL 33605


Idaho Falls, Idaho

545 W 19th St
Idaho Falls, ID 83402